You are probably interested in this book because you are a creative entrepreneur and want advice on how to market yourself, your business and your product or service. If so, you are in the right place! The book grew out of the ideas that were developed and tested in a series of live workshops at coworking and "learning-by-doing" spaces the 3rd Ward and General Assembly. The book has two goals:
The first is to give business owners an overview of their digital marketing possibilities. We will help you decide where you can best spend your marketing efforts. The second is to make sure you walk away with two or three excellent ideas you can put into action the next day.
We discuss many different digital marketing tools, from email, website content and social media to online forums and SEO. We'll help you decide which tool has the best possibilities for your business. Every chapter ends with a worksheet where you will be guided through a brainstorming session on how to apply a digital marketing tool to your business.
Ready to connect with your customers and grow your business? Good - let's get started!