Handle Your Own PR as developed a set-by-step guide to handling your own publicity campaign. Every business can benefit from generating free publicity and word of mouth. We teach you how to identify a good story angel, select the right media targets, write a great media release and then actually launch your campaign. This workbook specifically covers Business to Business publicity.
"Just a little feedback on how our PR campaign is going. I sent out my first ever press release this week, to the newspaper sup's, women's mags and home & garden contacts as per your lists and we have received a great response. I think I've had contact from at least 7 reporters and editors, all looking for product submissions for editorial and images to feature straight away. Plus a feature story on me and my business for the Herald Sun! Super excited!!! All this outside of my immediate target audience so I think it's an awesome response. I haven't even done any follow ups yet! Plus it's even generated some sales from a few editors who were buying for their own children. I just wanted to say a huge thanks to you both for your help and advice." - Vicki, Monkeytail & Wellington