Top Hospitality Experts

John believes in strategy-first, then aligning content with intent. Having worked for 40 years across multiple marketing disciplines and in all creative media, John understands the value and roles of informed and persuasive engagement. His wide ranging skill set, and the experience he shares enhances the strategic advice and practical marketing assistance he provides. Importantly it ensures that what you gain from Bells and Whistles actually aligns with your real-world commercial possibilities.

Why did we build SavvySME? The reasons are plentiful. But at its core, I love all that’s possible through business. I love what we’re able to impact on a micro and macro level, whether that’s providing for our loved ones, creating a future for ourselves, or making the world a better place. Ideas are plentiful, but business is where rubber hits the road.. where things happen, or where they don’t. SavvySME is built to make sure businesses are given every opportunity to succeed. In a world where over 50% of small businesses fail after five years in business, the lack of support is a bloody big problem. With the community of SavvySME behind your business, know you're best positioned to build the business of your dreams.

Throughout his twenties, Chris lived, travelled and evaded death in 50 countries across six continents. He lives and breathes adventure travel! He's Founder & CEO of AdventureHoney, a social business that connects adventurous travellers with adventure tour/activity operators.