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It would really depend on what results the marketing plan would be able to deliver. If it can generate x number of clients or leads, x increase in traffic, x% increase in profit... From the client's...
I think it’s best to ask, which is more time and cost effective for your business? In running and growing a business, usually, it comes down to time and money. Both options are viable with...
John believes in strategy-first, then aligning content with intent. Having worked for 40 years across multiple marketing disciplines and in all creative media, John understands the value and roles of informed and persuasive engagement. His wide ranging skill set, and the experience he shares enhances the strategic advice and practical marketing assistance he provides. Importantly it ensures that what you gain from Bells and Whistles actually aligns with your real-world commercial possibilities.
In every business, sales are number's game. You start with how much revenue you want for your business then you work out how many sales you need to do, then you work out how many appointments/meeting you need to setup then you work out how many leads you need, then you work out how many people you need to contact or call. My aim is to help your business improve these numbers so that you get more sales and grow your business.
Andrew Simmons is an experienced digital marketing consultant and passionate blogger. He has a vast knowledge on search media and online advertising to promote online branding and reputation. He loves to share his industry knowledge and experience to readers.
I am the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Our clients include Microsoft, Virgin, venture-backed startups as well as non profit organizations. I graduated from Stanford University and Harvard Business School. I am a popular speaker and columnist who has written for Entrepreneur and Forbes.
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