Top TV Advertising Experts

These experts are seen by the community as the authority in their field. They have earned the highest reputation scores for the quality of their contributions.

Bridget Holland
Bridget Holland Director at NoBull Marketing

Top 10%

TV Advertising

Background in marketing / general management in start-up and high growth service businesses, B2B & B2C. Internationally experienced, speak French, Japanese and Chinese. Have worked in technology, publishing, online and digital, business services and entertainment. Currently creating and...

Top voted answers
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Great answers so far.  A couple more points:

1. When you get your ads done, be sure to get both a 15-second commercial AND a 30 sec.  Is far more cost effective to do both at once and...

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Upfront comments:

I've seen webpages with two hundred words of copy. I've seen webpages with two thousand words of copy.

You need to distinguish between proofreading (any...

Top TV Advertising Experts to Connect with in 2024

  • Wendy Huang

    Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

    Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

    Top 10%

    TV Advertising

    I am passionate about helping businesses get online with their own blog or website in just a simple 4 minutes.

  • Beau Ushay

    Beau Ushay, Owned Media & Marketing Specialist at Ushay Consulting Group

    Beau Ushay Owned Media & Marketing Specialist at Ushay Consulting Group

    Top 20%

    TV Advertising

    Talk to me about your marketing strategy. I'll show you how, where and when to compete so that the next time your customer needs to make a purchasing decision, they'll think of you.

  • Tom Valcanis

    Tom Valcanis, Copywriter at I Sell Words

    Tom Valcanis Copywriter at I Sell Words

    Top 20%

    TV Advertising

    My name is Tom Valcanis and I'm the proprietor at I Sell Words. I sell words because my words sell! I'm a copywriter and content author with a background in journalism. I write content for web, print and all things that need words. I Sell Words is about writing your words right.

  • Aishah Mustapha

    Aishah Mustapha, Content Marketer at SavvySME

    Aishah Mustapha Content Marketer at SavvySME

    Top 30%

    TV Advertising

    I'm a journalist turned content marketer specialising in B2B. Originally from Malaysia, I moved to Australia in 2012 for love and worked with MYOB in content marketing and social media for 2.5 years. I'm now a resident content marketer with Savvy SME while freelancing on the side. I believe that great writing doesn't keep people on a page, but a great story does. I'm always looking for ways to tell a story better in every content I produce.

  • William Siebler

    William Siebler, CEO at The Marketing Mentor

    William Siebler CEO at The Marketing Mentor

    Top 30%

    TV Advertising

    I work with businesses to find untapped profit opportunities in their existing business. Specifically I help them get more leads (better quality), convert more leads to paying clients, maximise the value of each client, get the client coming back more often (where possible) and getting the business more referrals. When I look at a business I can see what the opportunities are quite quickly. Just recently I helped a commercial services company scale from $1 million to $ million in sales.

FAQ

Why do small businesses hire media buying agencies?

Paid media such as TV and radio ads can take up a large chunk of your advertising budget, but you can’t ignore the benefits it offers in getting your brand and your message in front of large and targeted audiences. But of course, when you’re allocating so much to your paid media budget it’s important to ensure your ad stands the best possible chance. Below are some of the top reasons why small businesses hire media buying agencies:

  • They have a wide network of industry connections and buying power to negotiate better ad slots and rates.
  • Their extensive media experience means they can advise you on different media strategies, the best ways to reach your target audience and tips to maximise your budget. 
  • They do the nitty gritty work of dealing with sales reps, liaising with media platforms and vendors, reviewing contracts, invoicing and more. 
  • They’re data-driven and know how to interpret data to improve the effectiveness of your campaigns and reduce waste.

Why is media planning important in TV advertising?

Unlike large corporate companies, small businesses have limited advertising budgets and need to ensure every cent is accounted for. Media planning is one of the first steps in any TV, radio or paid media advertising campaign – it involves setting a budget, examining your budget with your advertising goals and determining the best media channels to achieve your goals while minimising waste. Media planning experts help you decide where, when and how often to show your ad to maximise your return on investment (ROI).

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