Advertising
Grab the best offers from reputable advertisers, advertising agencies and experts in Google ads, Facebook ads, Instagram ads, YouTube ads, WeChat ads, TV ads, car advertising and other online and offline advertising. Hire an ads manager or consult advertising experts through these special offers and compare exclusive advertising packages from verified businesses that can cater to your business needs, size and budget.
Continue Reading Continue ReadingFor all event organizers: check out Eventbrite, a global event management and ticketing platform with the APAC headquarters right here in Melbourne! Eventbrite has processed over 190 million tickets worldwide and ticketed almost 100,000 events in Australia so far, enabling organisers all over the world to plan, promote, and sell out any type of event — from networking events, to masterclasses, conferences, concerts or festivals. Hosting an event is the best way for people to learn, grow, get inspired, feel connected, give back, and celebrate. And here's the kicker: Eventbrite is completely free for free events! If you are planning to host a paid event, sign up to Eventbrite and claim your A$50 credit for ticketing fees. The credit stays with you for as long as it takes, even if your paid event is still far out in the future.
$50 Credit
Are you looking for an all-in-one paid search toolkit to create ad campaigns that convert? The SEMrush Pro Advertising Toolkit is a great option for in-house marketers, startups and small businesses on a budget. What is SEMrush? SEMrush is a one-stop-shop toolkit for digital marketing. It has over 40 tools for paid search advertising, SEO, competitor research, social media management and analytics. With SEMrush, you can pretty much manage all aspects of your business’s online presence. Who is the SEMrush Advertising Toolkit for? The SEMrush Advertising Toolkit is ideal for pay per click (PPC) specialists and small business owners who want to create research-driven paid search campaigns and monitor performance. What is the SEMrush Advertising Toolkit? The Advertising Toolkit is broken down into three key areas: Competitive Research Keyword Research Ad Creation Some of the top tools within the toolkit include: Domain Overview Advertising Research Keyword Overview Keyword Magic Tool Keyword Gap Display Advertising PLA research PPC Keyword Tool Position Tracking Cost per click (CPC) Map Why choose the SEMrush Pro 7 day free trial? It’s important to find the right paid search tools that will help you create ad campaigns efficiently, increase conversion rate and minimise wasted ad spend. This 7-day free trial allows you to reap the benefits of not only the Advertising Toolkit, but all of the other SEMrush toolkits and review if they work well for your business.
FREE
Have you ever wondered why your competitors are doing so well? SpyFu helps you unlock your competitor’s PPC tactics so you can outrank them. What is SpyFu? SpyFu is a toolsuite for pay per click (PPC) and search engine optimisation (SEO). SpyFu has a range of keyword research and competitive intelligence solutions to help you climb the search engine rankings, beat your competitors and increase your website traffic. Who is SpyFu for? The SpyFu platform is perfect for performance-driven PPC and SEO specialists, as well as small business owners. Why use SpyFu for PPC? SpyFu allows you to harness the power of data from your top competitors and use those insights to create powerful PPC campaigns. As the name suggests, SpyFu specialises in detailed competitive analysis (AKA ‘spying’). The key features for PPC on SpyFu include: PPC Keywords: Review the paid keywords for any website with their key metrics including CPC, ad position, monthly search volume and monthly cost. PPC Ad History: Spy on the ad campaigns of your competitors (or any website) and track the top ads for specific keywords. Competitive Analysis: Gain insight into your competitors’ online marketing strategies and the keywords you have in common. Identify threats by seeing every domain bidding on your keywords. Kombat: Compare domains to review your’s and your competitors’ strengths and weaknesses. Identify any niche keywords so that you don't miss out on profitable terms. AdWords Advisor: Get advice and action items based on your competitors’ success and get ‘best buy’ recommendations. AdWords Templates: Use handy templates to get a campaign up and running in minutes.
$33
Google is one of the world’s largest online advertising platforms. Create, edit and manage your ads with the free and user-friendly Google Ads Editor. What is Google Ads Editor? Google Ads Editor is a free, downloadable PPC tool for ad creation, editing and management. It allows you to manage multiple ad accounts at the same time and make bulk changes to your ad campaigns while online and offline. Google Ads Editor has a simple, user-friendly dashboard where you can manage all of your campaigns and accounts in one place. It’s also easy to collaborate with your colleagues, share files and import/export data. Who is Google Ads Editor for? Google Ads Editor is for any business or digital professional that runs paid search ads on the Google Search or Display Network. What are the benefits of Google Ads Editor? The reasons why you should use Google Ads Editor include: It’s free Use bulk editing tools to save time Track key ad campaign metrics Advanced keyword search options Option to work offline
FREE
If you want to promote your business and you’re looking for the best advertising solutions to do so, you’re in the right place.
We have a variety of great offers from advertising agencies and big brand names in advertising to set you off on the right foot.
All of our advertising solutions are curated and recommended by the community, so you can be confident in knowing that they will add value to your business.
There are many online and offline advertising products and solutions available to businesses of all shapes and sizes, and our aim is to give you plenty of information to make the best decisions.
There isn’t a straightforward answer when it comes to which advertising is best for small businesses. It all depends on who the type of products and services you sell, who your target audience and your budget among various other factors.
But overall, online advertising is cheaper and grants much wider customer reach. In saying that, offline advertising can be much better to target local markets.
Advertising solutions are generally broken down into two categories: offline and online.
Offline advertising utilises traditional channels such as print, radio and TV.
Signage
Signage is one of the first visual elements a new business considers. Signage plays a key role in reinforcing a business’s overall brand identity and can be used to convey information to customers and draw their attention to your business.
Signage is a long-term investment that provides long term exposure to new and prospective customers. Signage can be used indoors and outdoors and comes in a wide range of shapes and sizes for whatever it is you want to advertise.
There are many different types of signage, including:
Billboard ads
Billboard ads definitely grab the attention of passersby and can be a great way to integrate with other media channels and extend your audience reach. Billboards range from small (6m x 3m) roadside posters to huge landmark posters (19m x 5m)
According to Billboards Australia, smaller billboard sites range from around $1900 to $3,600 per month, with an additional printing fee of $500 and an installation fee of $395 per site. So, billboard ads aren’t the cheapest advertising option, but they expose your business to the masses while they live, commute and socialise. The ad has constant reach and can’t be switched off, unlike radio and TV.
Classified ads
Classified ads are small advertisements in local magazines and newspapers. They’re particularly good for small businesses who want to focus marketing to a local audience or in the areas you do business in.
Newspaper classified ads typically start from around $11 per column. Mobile and social media classified ads are now also a popular option for businesses to compete with a growing market and meet customers online where they’re spending more time.
You can also take advantage of free classified ads sites to boost your local marketing, including:
Radio ads
Radio ads are easy to produce, have a quick turnaround and can reach a large audience. Every radio station operates with particular market segments in mind, so radio ads can target a range of demographics or your exact target audience.
They’re also pretty cost-effective, with average costs starting from around $200 per week - but there’s also production costs which average around $1000.
Magazine ads
Print media has seen a significant decline with the rise of digital, but magazine advertising is still very promising if you know your target market is spending time in certain publications.
Magazine ads usually have specific audience demographics and can be great for targeted reach. Readers also consume print media differently to digital media, taking more time to digest the content instead of scrolling through. Magazines typically have strong brand recognition and credibility.
TV advertisements
TV advertising is capable of reaching the masses with a single ad slot and can be targeted to times when the target audience is likely to be tuning in. It’s worth noting that an audience is usually captive when they see the ad and won’t see your ad alongside many others, like in print ads.
TV advertising costs vary depending on the channel, time slot and length of the ad, but as an example, a 15-second advert on Channel 9 at 5.30 pm starts at around $1,800.
Online advertising uses the internet and digital channels such as mobile phones and social media to deliver messages to a target audience. Examples of online advertising include:
There are so many channels available to advertise online, here are just a few examples:
… and the list goes on! Every channel supports different types of digital media to catch the attention of different types of customers.
There are some great tools and software out there to create and manage online advertising for small businesses.
Google Ads Manager
If you want to advertise online, the first thing that springs to mind is Google. Google really is the big cat for online search advertising, allowing you to manage, analyse and report on all of your ads.
What is Google Ads Manager?
Google Ads Manager is an online ad management platform for businesses who have direct sales. Ads Manager supports multiple ads networks such as AdSense and Ad Exchange. It allows you to manage ad revenue that comes through direct sales.
Some of the benefits of Google Ads Management include:
Cost: Professional Google Ads Management packages typically cost around $350 to $5000 (or 12-20% of your total ad spend) per month.
AdMob
Google’s AdMob platform is used for promoting and monetising mobile applications. It allows businesses to promote their products and services via targeted in-app ads which are matched to a customer’s criteria.
Cost: Free
Google Ads Editor
Google Ads Editor is a downloadable tool to manage your Google Ads Campaigns. You can download one or more accounts, edit changes to a campaign offline and then upload the changes to Google Ads.
Cost: Free
Facebook Ads Manager
Facebook Ads Manager and Power Editor is a free ad management tool to create, edit, monitor and analyse paid campaigns on Facebook and Instagram. The tool also allows you to track performance and manage campaign budgets and schedules.
Cost: Free
LinkedIn Ads Manager
LinkedIn’s Campaign Manager is LinkedIn’s ad management tool that allows you to create, launch, track and assess advertising campaigns on LinkedIn.
Cost: Free
Bing Ads Editor
The Bing Ads Editor, also known as Microsoft Advertising Editor is a campaign management tool to improve the performance of your search marketing campaigns. Editor allows you to sync your campaigns with all of your accounts, create campaigns in bulk ad research new keywords, bids and ad extensions.
Cost: Free download for Microsoft and Mac systems
AdRoll
Adroll is an advertising campaign management and affiliate software used to retarget website users into buyers. It can be used across mobile, web and social media platforms to expand reach.
Some of the benefits of AdRoll include:
Cost: AdRoll offers a free package to start building your brand. The Essentials package starts from $9 per month and the Growth package starts from $19 per month.
The time we’re spending online as consumers is growing, and so too is the number of mobile advertising platforms. As well as some of the tools listed above, here are some other great mobile advertising platforms:
PPC campaigns are a great way to gain traffic, generate leads and achieve a high ROI. PPC campaigns do require some time, effort and money to be successful, but luckily there’s some great software to help you out.
WordStream PPC Advisor
WordStream Advisor is for small business owners who want to take full advantage of PPC but don’t have the budget or staff to do so. It integrates with Google Ads, Bing Ads, Facebook Ads and Twitter. With WordStream PPC Advisor you can build campaigns, optimise landing pages, track reports and adjust budgets.
Cost: $264 per month for a 12-month plan, $299/month for 3-month plans
Optmyzr
Optmyzr is for businesses or marketers with larger budgets who want to run multiple PPC campaigns and need more automated and advanced features to do so. The platform allows you to launch, track and manage PPC campaigns on various platforms including Google, Bing and Yahoo.
Cost: $499/month (for the Pro package), $799/month (for Pro Plus)
While there’s a whole bunch of great software that allows you to take the reigns of creating and managing your online advertising, you could explore an advertising agency package deal if you just don’t have the time to manage your advertising.
An advertising package is a custom designed package with various advertising and marketing tactics. They’re more commonly available for online and digital advertising, but some agencies may offer offline channels as part of their package. Below is an example of a typical advertising package:
Advertising agencies offer advertising packages as a way of creating a cohesive and integrated advertising strategy across all channels. As a business, advertising packages can be a great way of knowing you’ve got everything covered under one roof, taking the pressure off.
Have any more questions about which advertising solutions you should use? Reach out to our community or get advice from an experienced advertiser.
Google AdMob is a free platform that provides you with the tools to earn money by displaying targeted ads alongside your app content. You can show your app users appropriate, engaging and customised ads to align with your app.
A Google Business Listing is 100% free and can be listed, managed and optimised by a business owner. Your business listing appears in Google local search results and helps users find what they’re looking for more easily.
Programmatic advertising refers to the automated buying and selling of online advertising and digital campaigns as opposed to buying directly from publishers. Programmatic advertising replaces human negotiations with AI and machine learning optimisation, which can improve the transparency between an advertiser and publisher.
Instagram has become an inseparable part of our daily lives and it is not only a platform to share photos of our food or family but an additional platform for business owners to showcase and advertise. The Internet is full of articles that claim Instagram is dead and there is no point in using...
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