Content Marketing Software
So, you're aware that content marketing is one of the most influential aspects of a holistic marketing approach, you might also be creating content consistently.
That's awesome!
But you might also feel like planning and writing blog posts is proving to be a waste of time.
It's not!
But, that sentiment is normal amongst SMEs. That's because it takes an average of 3.5 hours to create a blog post, according to Optin Monster.
You probably feel like there are more productive things you can be doing with your time.
And you're right! There is!
But before you stop creating content entirely because it's a fruitless endeavor, you have to ask yourself,
" Am I using all of the tools available?"
Or are you opening your word processor, typing away, and hoping for the best?
Let's say you're a moderately successful builder who's overseeing the construction of a house. You're self-taught and quite adamant that building a home with your bare hands is the best way to do it. It's hard work and takes a lot of time, but that's how you've always done it.
Then one day, you hire a trained apprentice to join you. You see him walking up with his tool belt on and enquire about it. A little bit shocked, he explains each tool, its use, and how to use them. Once you're comfortable with the tools, you find that you build a better quality home in half the time. Because of this, you start getting more work and building more homes. All of this is because you finally have the proper tools.
While it's quite an extreme example, the same can happen with writing. You might be taking the slowest inefficient route possible because you're not aware of the tools available to you.
So, with that in mind, we've compiled a list of our favorite content marketing tools that will help you create, manage, communicate, and analyse better.
What are the different types of content marketing tools?
Just like building, various tools are needed to do multiple things. When you need to cut timber, you use a saw; when you need to drive a nail, you use a hammer. There are many different types of tools that optimize and manage various duties within content marketing. Today we'll look at tools that will assist you with:
- Market Analysis
- Content Management
- Content Creation
- Editing
- Organization
- Communication
Why is Digital Marketing Analysis Important?
Digital marketing analysis is crucial because it allows you to quantify the various decisions and adjustments you've made to your marketing strategy. This is extremely valuable because it enables you to identify your strategy's strengths and weaknesses and make the necessary changes.
The Most Popular Tools for Market Analysis:
Why is Content Management System Important?
What makes a content management system so invaluable? A content management system (CMS) stores all of your site's information in one place; it allows you to manage your website without the ability to code or have to hire a developer. Within your CMS, you can manage your website's structure, design, content, blog, and security and streamline workflows like email marketing, Search Engine Optimisation, social media posting, lead generation, and countless others necessities. Content Management Systems make it easy for you to operate, create, and share your business with the world.
The Most Popular Tools for Content Management:
Why is Creating Fresh Content Ideas Important?
Creating fresh content ideas could arguably be the most critical part of a content marketing strategy. High-quality content that entertains your readers will answer their questions and have them coming back for more.
The Most Popular Tools for Content Creation Ideas:
Why Is Editing Important?
Brilliant content ideas won't mean much if your target audience cannot understand what you're trying to tell them. With these editing tools, you can put your best foot forward when writing articles and other copies.
The Most Popular Tools for Editing:
Why is Organization Important?
Organization tools are essential because they allow you a place to go back and look at your work. Like an online file cabinet, good organization will enable co-workers to, current and future, find what they need efficiently.
The Most Popular Tools for Organization:
Why is Social Media Management Important?
Social media can be leveraged as the ultimate marketing tool. It can also be used to communicate directly with customers and better understand who your target audience demographic is.
The Most Popular Tools for Social Media Management:
Why is Project Management and Communication Important?
Communication is one of the essential content marketing tools and one of the most indispensable tools in life. Proper communication allows for the best collaboration and avoids misunderstandings and inefficiency.
The Most Popular Tools for Project Management and Communication:
Content marketing software can be a point of avoidance for many SMEs. But it doesn't have to be.
There are so many products out there that will make your life as a business owner more manageable, and not using them means you're missing out on opportunities. Whether it's tools to help you create content, manage content, or analyze what your competition is doing, the software above will save you time, generate more business, and provide you with another dimension of growth.
Are you getting stuck or don't know where to start?
Reach out to our community of experienced content marketers and business owners who write articles daily and are happy to answer your questions.
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