Top Email Marketing Offers

Email Marketing Software & Tools

Successful email marketing today wouldn’t be possible without using the right email marketing software, platforms and tools. In fact, these tools allow you to do so much more than simply sending emails to your customers. But with so many tools to choose from, how can you sift through your options?

We have a range of email marketing offers that have been curated with small businesses in mind. We've put together this guide on what’s what in the world of email marketing software to help you choose the right tools for your business.

What is email marketing software?

Email marketing software is an all-in-one email marketing solution that helps you streamline the process of sending email campaigns to your customers. Every software is slightly different, but it generally features tools to help you with:

• Email list management
• Creating email templates and newsletters
• Email campaign management
• Sales software integration
• Data and analytics

What are the benefits of email marketing software?

Are you looking for ways to improve efficiency and improve your sales? Well, email marketing software helps you do just that. If you’re sending emails to your customers, an email marketing platform is an absolute must in order to build and nurture relationships and move your customers through the journey with your business.

You can also gather vital data to improve your campaigns and various other areas of your marketing, sales and customer experience strategies. Below are some of the key benefits of email marketing software:

• Email automation: Can you imagine having to send the same email to thousands of prospects manually? It’s just not feasible. Email marketing software automates the whole campaign process from audience segmentation, to scheduling your campaign, to generating instant reports.
• Data-driven emails: There’s not much point in sending email campaigns to your customer if you don’t know how well they're performing. Email software generates post-campaign analytics reports with key metrics like click-through rate (CTR), open rate and engagement rate. This helps you assess what is and isn’t working so you can improve future campaigns, and calculate the cost-benefit of each campaign.
• Customisation: Research shows that email marketing engagement levels are considerably higher with personalised messages and content. Email marketing software gives you a wide range of options to personalise your messages based on location, age, consumer behaviour and interests. You can also personalise subject lines and greetings with your customers’ first name.
• Shareability: You can connect your social media channels to your email campaigns for easy cross-channel promotion. Your customers can forward and share with their networks in one click which can extend your reach and increase brand awareness.
• Cost-effective: Email marketing is considerably cheaper than other advertising and marketing channels such as print, tv, radio and paid search. If you invest a little time in building your email lists, you can reap the reward of being able to target specific customer groups.

What are the features of email marketing software?

No two email marketing software is the same, but there are some typical features you’ll see across the board:

• List building
• Automation
• Email and newsletter templates and design
• Drag and drop builder
• A/B testing
• Email reporting and analytics
• List segmentation
• Social integration
• Responsive template layout
• CAN-SPAM compliance

How do I choose the right email marketing software?

The most important thing to look for in your email marketing software is of course the features. Does it have all the tools you need to create and send your campaigns?

But aside from features, it’s also important to look for:

• Cross-platform/app integrations: Does the software have the capability to integrate with your CRM and other systems? This will make things much easier when it comes to things like audience segmentation and message personalisation.
• User-friendliness: Is the software easy to use? Does it have ready-made templates and drag and drop building features?
• Pricing: Most email marketing software is very reasonably priced, but make sure you shop around to compare the prices of a few different platforms.

What are the best email marketing platforms and tools for small businesses?

Some of the most popular email marketing platforms and tools for small businesses include:

• Mailchimp
• Constant Contact
• Sendinblue
• AWeber
• Drip
• Zoho
• GetResponse
• ActiveCampaign

How much does email marketing software cost?

The good news is email marketing software is very affordable - there’s even a whole bunch of freemium options for businesses who are on a tight budget or who are still testing the waters with email marketing. Whether or not you should opt for a freemium version really depends on the level of email marketing you want to achieve. Freemium versions usually have caps on things like the number of subscribers and limited template design options.

Paid packages are pretty reasonable. The standard pricing model is on a price-per-subscriber basis and can start from as little as $20 per month.