Marketing Tools, Software & Packages
Marketing is something that all businesses need. Regardless of which industry you operate in, what you sell or who your target audience is, people need to know your business exists and why they should engage with your brand. Marketing is the fuel that sustains a business, and without it, most businesses would cease to exist. Good marketing builds brand awareness, attracts new customers, helps build long-lasting customer relationships, generates sales and ultimately boosts your bottom line.
It’s one thing knowing how important marketing is, but you might be wondering, “How do I do it?” Thanks to the extensive range of software and tools available today, marketing your business has never been easier. Marketing tools are a cost-effective option to keep your marketing efforts in-house. If you feel like you’re not tech-savvy or want to ensure optimal results, no worries. There is also a wide range of services and packages from top marketers and agencies to help you reach your marketing goals.
On SavvySME, you can get expert help to elevate your marketing efforts with exclusive offers from top brands and marketing agencies. Find a wide range of offers for sales strategy, lead generation, network marketing, direct marketing, influencer marketing, SEO, social media and more. All of our offers have been curated with small businesses in mind and verified by us so you can shop with confidence for your small business.
Marketing Tools & Software
What are marketing tools?
Marketing tools and software are designed to help you with specific marketing channels or objectives such as boosting sales, while others are used for an integrated marketing approach. Marketing tools allow you to centralise your key campaign and audience data, streamline your campaign management and track performance metrics. You can use marketing tools to gain key insights into consumer behaviour and specific components of your strategy to assess what is and isn’t working well and optimise your campaigns in real-time to get better results.
What are the different types of marketing tools?
There are tools for pretty much every type of marketing nowadays including:
What are the benefits of marketing tools?
According to Nucleus Research, marketing automation boosts sales productivity by 14.5%. By automating your marketing activities with tools and software, you unlock a number of benefits including:
- Reduce your labour requirements: Marketing tools allow you to design content efficiently, send out automated campaigns with the click of a finger, segment audience groups automatically and much more. This reduces your staffing needs or frees up space to better allocate your team and resources.
- Make data-driven decisions: Marketing tools give you a birds-eye view of your marketing and sales initiatives and the performance metrics of each channel. You can identify where people drop off in your customer journey and use this data to continually inform and optimise your campaigns.
- More creative freedom: Automating the laborious parts of your marketing frees up your time to think and strategise for more creative, bigger picture marketing initiatives.
- Generate better leads (and sales): Automating the various steps involved in generating leads allows you to focus on more effective lead nurturing strategies. You can join the dots of your lead journey and figure out where there are gaps.
How do I choose the right marketing software?
Below are some of the key considerations when choosing marketing software for your business:
- Your business needs: What features do you need? Assess your current marketing strategies and channels and what’s in the pipeline and go from there.
- Cost: Determine how much can you afford to spend on marketing software. Do you have the budget for multiple tools or do you need one integrated software for various channels?
- Integration: Do you need your marketing software to integrate with other systems? Factor this in when choosing to ensure all members of your team can work in real-time across all channels.
- See what other businesses are using: Take advantage of the community discussions on SavvySME to ask other business owners about the tools they use and ask for recommendations.
How much does marketing software cost?
Most marketing software is paid on a monthly subscription basis. There are usually tiered plans to suit your needs and budget ranging from freemium plans with limited features, to more deluxe plans with advanced features for businesses that want to scale. Take advantage of the freemium versions and free trials to get a feel for different tools and what works best for your business.
Most software packages usually offer a discount if you pay for an annual subscription upfront instead of a monthly plan.
Marketing Packages
What are marketing packages?
Marketing packages are serviced packages offered by professional marketers and agencies. The types of packages vary from marketing consultancy calls to evaluate your existing marketing and what you could be doing better, to monthly social media management packages to increase your social presence, to website copywriting packages.
These packages are designed to take the weight off you or your in-house team, kickstart your marketing and help you reach your goals. The services included in each package vary, but are likely to include:
- An initial consultation (by phone or video call) to discuss your business, pain points and marketing goals
- A plan and proposal
- The rollout of a campaign or marketing activities
- Ongoing support and advice
- A follow-up consultation
Do you have any questions about which marketing tools and packages you should choose for your business? Reach out to our community for advice or recommendations, or get advice from marketing experts.
