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Jef Lippiatt answered a question

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

I hesitate to weigh in on this, but feel that I do have something to add.

Recently I was at a local interactive festival called DIG SOUTH. It is similar to SXSW if you are familiar with that but lesser known at the moment.

One of the panel discussions I attended while there was "Women In Tech". Something that came up and was discussed at length was the "Imposter Syndrome". However, I don't feel that this is limited to women. It is prevalent in almost all entrepreneurs from time to time. However, I'm certain that women experience different aspects of it then men.

Something else that was discussed during the panel was brevity. Meaning not feeling like you have to explain yourself. One of the women who is a mother spoke up and said if she has to take her children to an appointment or something, she just would say "I'll be unavailable" or "I'll be out of the office". She said you don't have to give peers or subordinates extra details to feel like you are justifying something.

Those were the main insights I gathered from the panel talk. So I'll leave me input at that.

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CAROL JONES

CAROL JONES, Owner at Interface Pty Ltd

Greetings Vikas from rural Australia,

Before anyone can answer your question, other than in broad strokes, we have to narrow down our field of vision.

What kind of an entrepreneur are you?

Online?

Bricks and mortar?

A mixture of both?

Just starting out?

Or with some experience to fall back on?

Are you a full time, no holds barred commitment?

Or a commitment that allows you time for personal pursuits? Including looking after a family.

All these factors should be known so we can provide you with the best advice suited to your circumstances.

Best wishes,

~Carol Jones, Ironing Diva❤

Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies

350,000 customers.

In 29 countries.

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Yee Trinh answered a question

Yee Trinh

Yee Trinh, Cofounder at SavvySME

Check out leanstack.com. This is the first thing I do before jumping into any business idea.
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Ian Harris

Ian Harris, Director at B+I Lockwood Accountants

6 months should be fine but it will go fast. And you may need to raise finance which also takes time.

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Phil Khor answered a question

Do you prefer an "all done for you" accounts process, or not?

"Done-for-you" means that everything is done for the small business: regular accounts prep, monthly/quarterly/annual tax lodgments, regular business improvement meetings.

Something of a new(ish) concept.  Most small businesses do it piecemeal: get their bookkeeping from one place (or DIY), get their accounting & tax from another, and business improvement advice from yet another (if at all).

Which is better?

 

Phil Khor

Phil Khor, Founder at SavvySME

Great question Michael. It's a personal choice but I think a 'done-for-you' service offerings makes sense with a few caveats. I'd suggest that the scope of processes included should be those either inextricably linked or has plenty of scope for synergy, such as what you have suggested for bundling tax, accounting and bookkeeping services. Secondly, bundling these processes should bring about operational efficiencies and therefore economy of scale, which in turn works out to bring better value for client businesses. Better value can also translate into additional services, such as business advisory services, which helps accountants to be more intrinsically involved in their clients business as partners, especially with the opportunities cloud accounting brings. It's helping businesses to gain another trusted advisor who has just been freed up from otherwise more mundane work. So that's a good thing in my books. The other consideration for me is about quality of work and serviceability. Will the work be outsourced to partners, or will it be all done in-house? If it's the latter, then can a single accountant or firm do better, say in both bookkeeping and tax accounting, than individual bookkeepers and tax accountants? So I think it depends on who is offering the services and how. It's a challenge to be able to consistently provide both the breadth and depth of capability, without compromising on quality - but none of these challenges are insurmountable and if executed well, goes a long way to reduce operational risks whilst increasing efficiencies and value to clients.

 

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David Fairfull answered a question

David Fairfull

David Fairfull, CEO & Co-Founder at Metigy

There are some very good answers to this question, but I thought I would dd a really helpful tech solution.

Try MozPro https://moz.com

If you don't have the time to master your SEO, then you will find MozPro great in helping you improve your SEO continually. It analyses and identifies weaknesses and opportunities in your SEO actions, and definitely improves your traffic over time. If you don't have SEO expert and don't want to hire an agency, then this is a great hack to make sure you are moving in the right direction. We are using it and it has really made a difference.

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Zac Johnson

Zac Johnson, CEO at Blogging.org

Ranking in the search results is all about content creation and promotion. Without both of these in place, your content will simply get lost in the mix.

We are currently using a number of methods to improve our rankings (which are really good), using each of the methods below.

  • High-quality blog content, case studies, and tutorials
  • Social media to connect with new audiences and share blog content
  • The creation of shareable content like infographics
  • Guest blogging and article contributions on other sites
  • Creating expert round ups of other top bloggers and industry influencers
  • Getting interviewed on other podcasts and running a podcast of our own

Be sure to focus heavily on the content promotion aspect, as this is where the biggest power push for ranking in Google is going to take place.

For more guidance and working methods on how to rank higher in the search results from different experts around the world, I recommend you run through these ten SEO marketing tips.

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Garbo Kelly answered a question

Is your business OHS/WHS compliant?

Do you think your business is meeting its OHS/WHS obligations and if so, what are you spending in dollar terms per annum to meet these obligations?

 

Are you confident that you are covered in the event of an accident or incident, or a Worksafe investigation?

Garbo Kelly

Garbo Kelly, Owner at Garbo and Kelly- Eyebrows Makeup Kit

What is Workplace health and safety (WHS)?

Workplace Health and Safety (WHS), often referred to as Occupational Health and Safety (OH&S) involves the assessment and migration of risks that may impact the health, safety or welfare of those in your workplace. This may include the health and safety of your customers, employees, visitors, contractors, volunteers and suppliers. As a business owner there are legal requirements that you must comply with to ensure your workplace meets WHS obligations.

Benefits of WHS in your businessCreating a safe work environment is a legal requirement and critical to the long term success of your business. It can: help you retain staffmaximise employee productivityminimise injury and illness in the workplacereduce the costs of injury and workers’ compensationensure you meet your legal obligations and employee responsibilities.WHS obligations for business As a business owner you have legal responsibilities to implement health and safety practices in your workplace as soon as you start your business. You need to ensure that your business doesn't create health and safety problems for your employees, contractors, volunteers, visitors, customers or the public. Knowing and understanding WHS laws and how they apply to business will help you avoid unnecessary costs and damage to your business caused by workplace injury and illness. Under Australian WHS/OH&S legislation businesses are legally obliged to: provide safe work premisesassess risks and implement appropriate measures for controlling themensure safe use and handling of goods and substancesprovide and maintain safe machinery and materialsassess workplace layout and provide safe systems of workprovide a suitable working environment and facilitieshave insurance and workers compensation workers’ compensation insurance for your employees.

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Terry Chadban answered a question

Would You Use A Site That's Free To Post Job For Transport Needs?

Car carrier, store deliveries, freight... *if so, what would you use it for and how often do you think you would use and what location (just suburb and state)?

Terry Chadban

Terry Chadban, Founder/Manager at Port Macquarie Online Marketing

Hi Diane,

Your question is a bit vague, so forgive me if I have got it wrong, but it sounds like you are thinking about running a courier service for larger objects? If you are just starting out, you could try Gumtree and Craigslist to get you started. Depending on what areas you plan to cover, you could try advertising in all states, suburbs and towns in that area with a view to picking up backloads.

As you start to get some business though, I would strongly recommend setting up your own website so that you look more professional, then start marketing your business through social media, both free and paid ads. Hope that helps, but if I have got it wrong, just let me know with a bit more detail.

Regards,

Terry

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Aishah Mustapha answered a question

Any Memorable Radio Ads By Businesses Stuck In Your Mind?

Which small business got it right with radio advertising? What made it memorable? What are the lessons you can learn as a small business?

Aishah Mustapha

Aishah Mustapha, Community Manager at SavvySME

I don’t think National Tiles qualify as a small business, but their Frank Walker voice and accent stays in your head. There are a few lessons small businesses can learn from their radio ad. Their message is simple, and important information are repeated, which is like most good radio ads. But the one thing that stood out is the actor’s accent and way of speaking. It is so different from what you hear on other ads that it sticks out and pulls you out of your auto-pilot driving stupor. They did a great job with picking the voiceover guy. At first, I found the ad annoying but after listening to it a few times, it sunk in. I was in the midst of renovating my house and ended up browsing at National Tiles just because of the ad. I didn’t buy anything from them as I found cheaper options, but their radio ad managed to get me through their door.

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Steven Freeman

Steven Freeman, Owner at Evolved Sound

The Blind Factory one - possibly a bit annoying but very catchy and I'm sure effective. Many have done well with creating sing along and memorable jingles.

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John Eustace answered a question

Can anyone give me some tips with expos?

I have been asked to do my first bridal expo in sept and I am not sure what to expect or what would be expected of me presentation wise on my stall etc.

John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

The Warwick Merry book that Monika has recommended will help set you up very nicely indeed. It covers many of the elements you must get right. Preparation and follow up is essential, resource planning for both is often overlooked or grossly underestimated. If you have 200+ enquiries to respond to you must have them prioritised, who needs a follow up within 24 hours and who can happily wait a week! Hot prospects followed up more that 10 days after the Expo ends will by then have cooled significantly. Three tips I always find me exhibiting clients appreciate are:1 'Wear comfortable shoes', as you will be on your feat for at least 8 hours, Even better, take a 2nd pair and change them midway through the day, it makes a real difference to your endurance, stature and presence and it really shows when prospects approach your stand.2 Never stand on the front edge of your stand adjacent to the visitor’s corridor. Step back to expose a clear and inviting area of vacant floor where a visitor can comfortably enter your inviting display.3 And most importantly make certain all your exhibition staff master the art of the 60 second sales call, this will ensure that you don’t get bogged down discussing details with one prospect, whilst 4 others pass you buy because your already busy. Happy to provide details on fast tracking prospect qualification, interest logging and politely getting them off your stand feeling they have been efficiently and courteously looked after.
Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

Those are really great tips.
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Monika Newman

Monika Newman, Virtual Secretary/Personal Assistant at Absolutely Virtual

Jacky go to Warwick Merry's website and download this complimentary PDF with lots of useful tips about Tradeshows -

www.warwickmerry.com/PDFs/Top10TradeShowTips1.pdf

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Adrian Philip Miciano answered a question

How do I make working from home efficient?

I have had trouble focusing when I work from home. 

There always seems to be washing to do, the dog to walk, a dinner to prepare for.

What can I do to focus?

Adrian Philip Miciano

Adrian Philip Miciano,

I think you have the same problem a lot of people who work from home have: you don't treat it like it's work from the office.

Basically, that's the first thing you need to do: treat it with the same respect as you would an actual 9-5 job.

Get up early. Eat a hearty breakfast. Grab coffee. Get yourself in front of your desk and begin chipping away at your tasks.

How about dinner and the dog and the dishes? Get a nanny or someone to help you with the chores. If that's not possible, get your work done...and when you've accomplished the work-related tasks for the day...that's when you do everything else.

There's a lot to be thankful for, when you work from home (not being suck in traffic is a huge plus), so make sure you do a great job at keeping your work from home boss/clients happy.

If you want to know a bit more detail about how I succeeded in working from home for more than a decade, just drop me a SavvyMail.

Hope that helps.

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Helene Liatsos

Helene Liatsos, Owner at Home Office Management Experts

Indeed, there are many distractions when working at home: home phone, chores, neighbors, etc. Over the years, I've developed the discipline to work at the task at hand...I start with making a list. On 1 side are the work tasks: reply to e-mails, work on client files, make/return calls, etc. I set aside the hours I will need to do this and stick to this schedule. On the other side of the list, I write down home chores: shopping, cooking, laundry, etc. I make this list the night before so I know what I have to do the next day. Determine what are the best hours for you to work: are you a morning person or a night owl? A daily schedule is important: do you have children to get ready for school in the morning? Dogs to walk? Check in with elderly parents? Get these done first, then dedicate yourself to your business. I confess...I often throw in a load of laundry before I head to the home office and check on this throughout the day...sometimes it goes into the dinner hour, sometimes I only do 1 load a day. You have to create the structure of how you will work and everyone's needs are different. And finally, I don't often get to finish everything on my list...I do the important ones first and then move the rest of them to the next day....it's okay to do this! Best, Helene

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Jef Lippiatt answered a question

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Kenyetta,

I'm not exactly sure what you mean, however, I don't believe that "no buyer's remorse" even exists. But many companies please their customers, so why would I say this?

  • Even if the customer is pleased at the time of purchase, they may not be as happy later on (and still might return whatever they bought).
  • The customer may have been pleased during the purchase, but may have not been as happy later even if they keep the item.
  • Many people impulse buy but never actually open and/or use the item they purchased
  • Even if they are totally happy with the purchase they may have wished the item didn't cost as much as did (especially big ticket items)
  • The customer may wish they would have spent the money on something else (other product, experience or just saved it) even though they are are happy with the product.
  • The product may break right after the warranty, this could make the customer wish they never bought the product and they may avoid said company in the future
  • The customer may have been happy at the time of the sale, but when needing help is less than thrilled by the existing or lack of customer service.
  • If the item doesn't last as long as expected, this may negatively impact how the customer views the company (poor quality, poor exchange of value, etc.)
  • If the company does something to damage their own reputation, customers may have buyer's remorse for being associated (even in a small way) that that company.
  • The company may go out of business shortly after the customer's purchase, making the customer wish they would have avoided making the purchase entirely.
  • I'm sure there are more reasons that could be added to this list, however, I feel like the 10 reasons above cover the majority of cases.

    You and your business can do things to minimize the above cases, but you can't completely eliminate the issue because the outcomes are based on a complex blend of customer expectations, personal baggage (issues) and human nature (psychology).

    You set yourself else up for success by presenting customers with detailed, accurate and transparent information about your product and services prior to the purchase. You also help yourself by guiding the customer to the product and services best suited for their needs. Also by reinforcing the value they are getting for the price helps eliminate the feeling that they aren't getting a good (or the best deal). You can also do yourself a favor by having a clear return/exchange/refund policy, a detailed knowledge base or FAQ section and helpful and timely customer service.

    The rest is really out of your control, but that's okay. Only focus on the aspects you can positively change.

    Greg Miles

    Greg Miles ,

    That is a very detailed and on point answer Jef, thank you for sharing!
    Jef Lippiatt

    Jef Lippiatt , Owner at Startup Chucktown

    I'm glad you found it useful.
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