Whichever one I am spending most time and attention on. Currently that is Facebook. I have also had great results from Google+. I am in the process of finding the balance and chooseing my main 3 on whihc to focus.
Jef Lippiatt, Owner at Startup Chucktown
We really enjoy Twitter and find it to be very engaging. The key is to put in effort to make tweets a dialogue. Ask questions. Respond to others you follow or that just post interesting and related content. There is nothing wrong with streamlining your posting process, but don't work toward total automation. It's about thoughtful conversation.
LinkedIn groups are also very useful in the same way. You can learn a lot by lurking and just reading the content, but you'll get much more out of participating.
The last network I'll mention is focused more at Entrepreneurs and Startups (however, you can just join as an individual). It's called Teamstory (currently only on iPhone but they are looking to expand). If you are looking for feedback from other entrepreneurs or just looking to connect with others going through the same struggles, it's a great place to checkout.
Lastly, I'm going to double down on saying approach social networks as two-way conversation (not a rant, monologue or diatribe). It is called Social media for a reason, so be social.
I would like to know how I can try and build my business up a bit more to bring in my work & more income. But I must realise that at the end of the day, I am only one person & I still I mainly advertise through Gumtree & of course FB & a few of my clients are word-of-mouth.
Samantha Goodman, Marketing assistant at Handy Cleaners
When you start a domestic cleaning business, it's likely you'll do much of the cleaning work yourself, with the opportunity to hire experienced and skilled cleaners and take a step-back later on. Having the state-fo art cleaning equipment is the best way for you to gather some new, repeat customers. You can always count on your friends aand relatives to suggest your cleaning to business to their colleagues at work, and, suddenly, you have a lot more jobs to do.
Clive, I have found that most domestic cleaning business I know are flat out trying to keep up with the work load. Why? Because of the referrals they accumulate from providing a brilliant job and 'wow'ing their clients.
Please don't misunderstand me, I am not saying you don't do a good job, instead I am asking .... What are three things you could do to categorically 'blow your customer out of the water'?
I know our cleaner goes above and beyond and our referrals alone have caused him to put on a new employee. He is not inexpensive either - however, the value he provides is totally worth it.
For example, when he cleans a toilet he folds the toilet paper up into a triangle like you see in the hotels and places a smiley face stamp on it. The silly thing is it makes no difference to the cleanliness - it does however make us smile and think he's doing a better job.
He is always able to find something 'extra' to do (and hence raise his rate) weather it be skirting, windows or a mark on the carpet.... he sees things we don't - and communicates it to us. We therefore have the perception that he is valuable.
He leaves a checklist behind of all that he has done - this tells us that he is a professional, has a system and takes pride in what he does.... he is not just 'cleaning'
The house always smells great when he has finished too.
I guess the take away here is that he has a fantastic attitude towards his business and this rubs off on us, the client.
I hope this helps.
My ideal client would be found in LinkedIn.
Nadine McGrath, Director at Creative Content Co
LinkedIn is an excellent networking tool and opportunity to connect with potential clients or others in your field.
We have found from clients that LI has not provided the success with advertising as other forums, such as Facebook and personally I have never clicked on an ad.
LI has become one of my favourite forums but it is really about forming meaningful relationships where you are helping people, sharing your knowledge and taking part in meaningful discussions.
This is a trend I have noticed of more influencers moving from other social media forums across to LI to make their mark. We will have to wait and see how this turns out in the long term.
One strategy I am liking on LI at the moment is a trend of people providing a short story (up to 1300 characters) around a key message or theme.
Brian Mallyon, Owner at Luckypole Limited
I use LI as a tool to locate potential people who I consider appropriate to network with and form business relationships with.
For me, advertising on there doesn't do that, simply because I see it as a networking site rather one of "selling". As with Steven, I have never clicked.on an ad.
Every new customer I have got from LinkedIn has been through contact, discussion, imparting knowledge etc. All things that consisted of personal time and effort, rather than placing an ad.
And, although I am including my experiences only, I have found that the more time and effort the better the reward. As soon as I slacken off, so does any result, sometimes significantly.
I am considering advertising on TV channels, does anyone know how much they cost these days?
Hi, I was wondering how much money it would be to have a 30 second add in australia at 7 o clock, channel 7
Katy do you still have this avilable, I'm trying to find out if this is a recent post or not like 2019?
Many of us were eagerly waiting for a PR update a month or so ago, only to be told it will be delayed. Then a few weeks later, there were even speculation that there will no longer be official PR updates, to guard against those trying to play the system. I get that good content will continue rule, but I'm curious if anyone (other than Google of course) can shed more light on what is really going on?
Jef Lippiatt, Owner at Startup Chucktown
I personally haven't employed any. However, web design and front-end development are both skills I have. I've also partnered with more technical people in the past. What type of information are you looking for? Or what would you find helpful to know?
A friend has placed a deposit on a hairdressing salon at Hornsby. She has since found out that the a previous employee had informed the ATO for paying her cash wages and they were subsequently fined a substantial amount of money. How does this affect the business going forward and will it mean more "attention" or audits from the ATO?
Todd Dewey, Consultant at Oakton
I am not an tax expert however I don't believe that the history of the previous owner would have any impact on your friend. Your friend will be lodging returns under her company / sole trader ACN or ABN. My wife has a hairdressing salon and she was audited by the ATO last year. My understanding is that they target specific industries on a cyclical basis, which may mean you will not be targeted for a while. The ATO run a range of fairly sophisticated tools to assess cash v credit sales, wages per employee, wages per sales volume etc...., however every salon is unique so it is difficult to generalise. In the end if you are upfront with what you declare, then as we were, you don't have an issue - my tip is to ensure your friend retains adequate comprehensive records in addition to bank statements, till receipts or appointment books were helpful for us.
Hi guys, was hoping for a little advice on creating an additional or 'sister' website. We currently have a successful site and have branched off our business with a new venture. We are currently deciding if we should create a new site with a shopping cart, or can we add a new domain and link it to our current cart?
I was just wondering about the treatment about some home expenses. I know that if you work from home you can deduct expenses (gas, electricity, utilities) depending on the use or percentage of area compared to the whole house. What is the best way to calculate the area?
I'm a company, so does this differ at all to small business or the treatment is the same?
Also if I enter the home expenses to my personal tax return, is there anything else I need to enter in my company tax return or that should be fine?
And for laptops, I can write it off immediately if it's under $6500 as a company, but as an individual, I can only write it off if it's $300 or less? Does this mean it's better for me to put it in the company tax return? I'm just a bit confused between what I should put down on my personal return and the company tax return since I am both.
This is my first company year so feel free to let me know of anything else I should keep in mind. Thanks.
Apurv Bhalla CPA, Accountant at Success Tax Professionals
Hi Eric, There are lots of issues here.
anything else please feel free to ask....