Latest Questions

LogicSpice Consultancy Pvt. Ltd. answered a question

Is having your own mobile app necessary for a business?

In today's Mobile world, everyone wants to do everything with the help of an easy mobile app. So my question is, is it important to have a mobile application developed if you have a one service based business?

LogicSpice Consultancy Pvt. Ltd.

LogicSpice Consultancy Pvt. Ltd., at Logicspice

yes, today everyone konw that , nowadays every tipe of business start to need to having your own mobile apps necessary, there are many mobile app development co... read more

yes, today everyone konw that , nowadays every tipe of business start to need to having your own mobile apps necessary, there are many mobile app development company that provide best app dvelopment service. you can visit logicspice.com, This is the one of best mobile app development company.

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Steve Kay answered a question

What must I do to get my website up on Google search results?

I have been working on getting my website up on Google's search results for the last 6 months but it isn't working.

Steve Kay

Steve Kay, Digital Marketing Expert at Local SEO Expert

Hi Chirag, you've already been given some very actionable advice. Here's my 2 cents.Things you are doing right:1. You have a blog and post regularl... read more

Hi Chirag, you've already been given some very actionable advice. Here's my 2 cents.

Things you are doing right:
1. You have a blog and post regularly
2. You are using SSL encryption
3. Your on-page optimisation is not too bad - you have proper Titles and Descriptions in place

Things you could improve:
1. Your backlink profile is quite spammy.
You have hundreds of low-quality websites (article directories, business directories)  linking to you with words like "hr software", "human resource software", "applicant tracking software" and others. This is called "anchor text over-optimisation" and can lead to your website being penalised by Google. I would suggest using a Disawov Tool in your Google Search Console to get rid of most of these low-quality links. 
2. Focus on getting high-quality links instead.
From industry publications, Quora, client testimonials, etc.
3. As others have mentioned, you're not using H1 header tags.
This is where Google looks at to understand what a page is about
4. If you know who your target audience is (HR Managers/directors, etc.), why not target them using Facebook Ads?
Choose the location and use their Job Titles to narrow down your target audience
5. When it comes to blogging, focus on quality, not quantity.
Blog less often, but make each post amazing - add relevant images, graphs, stats. And, most importantly, reach out to people interested in this industry and let them know about your post. If they like it, they will share it, and you'll get traffic and a backlink in return

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Brad Lyons

Brad Lyons, Consultant at SMS Fusion

You need to change your website content. Doing a search on Google and your website doesn't appear. Looking at your website and there is a lot of content on ther... read more

You need to change your website content. Doing a search on Google and your website doesn't appear. Looking at your website and there is a lot of content on there however no text that says applicant tracking software, only an image.

Look at what people are searching when coming across your website and your competitors. login to your cpanel and look at the visitor stats and traffic. Where are people coming from and what searches are they doing in Google.

Pay for adwords for a month to get an idea of what keywords people are using. Look at your competitors websites and see what content they have.

If you want to hit the front page of Google content will get you there. No need to spend a lot of money paying someone to do it for you unless you don't have the time. Content is the only thing I do to get my websites on the front page.

Another way to get and retain good ranking is news articles. The more high value domains that link back to you the higher your ranking will be.

First thing I would do is look at content though. That makes a massive difference!

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Petra Zink answered a question

Do you manage your social media yourself or outsource?

If you do outsource, which task do you outsource and what's the cost? If you're not, why did you choose not to? Any help will be much appreciated.

Petra Zink

Petra Zink, Director at impaCCCt

I manage my own social media but do bulk work. I schedule everything a month at least beforehand - my blogs I have done until March and have had them ready sinc... read more

I manage my own social media but do bulk work. I schedule everything a month at least beforehand - my blogs I have done until March and have had them ready since November.
It's all about being clear what you want to say, the message you want to get across, knowing some time (aka life) saving tools and you don't have to rely on others! :) 

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Maini Homer

Maini Homer, Owner at Infinity NLP Coaching

I outsource the mundane jobs that I don't have time to do.  So, I have a girl who does four hours a day setting up all my posts, and responding as my P... read more

I outsource the mundane jobs that I don't have time to do.  So, I have a girl who does four hours a day setting up all my posts, and responding as my PA. 
 

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Nathalie Lynton answered a question

How much notice do I need to give when dismissing an employee?

I thought it was 4 weeks notice? Same as if an employee were to resign after the intial probation period? I read in the Fair Work handbook otherwise. It says that if an employee has been with the company for less than a year, it's only 1 week notice. Between 1-3 years, 2 weeks notice. Between 3-5 years, 3 weeks notice and more than 5 years employment, 4 weeks notice.  Can someone validate this? 

Nathalie Lynton

Nathalie Lynton, Director at Shared and Halved Consulting

Hi Yee,There is a scale yes depending on their length of service.  Plus depending on their age they may also be entitled to and an extra week.It may also d... read more

Hi Yee,

There is a scale yes depending on their length of service.  Plus depending on their age they may also be entitled to and an extra week.

It may also depend on if they have an award, what the employment contract says, if they have enterprise agreement or other registered agreement.

As your question relates to a legislative matter I would suggest you use the notice calculator on the Fair Work site.

You can also call the Fair Work helpline on 13 13 94.

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Nathalie Lynton answered a question

How much do recruiters typically charge?

I am looking at hiring developers and was wondering how much recruiters would charge. Do their fees vary by industry or by role?

Nathalie Lynton

Nathalie Lynton, Director at Shared and Halved Consulting

Hi Micha,It is possible to engage some consultants and agencies on a fixed fee irrespective of the role. There are some agencies that have a service model where... read more

Hi Micha,

It is possible to engage some consultants and agencies on a fixed fee irrespective of the role. There are some agencies that have a service model where they change 5k for example to fill a permanent admin role. Though there are not many of them, and their service offering maybe as simple as post and pre-screen candidates and that’s it.
The more usual model is to negotiate terms with an agency. Usually this is about 14-19% of a salary of the person you choose to hire.
Some roles will have a higher percentile depending on how hard they are to fill, similarly if they are more senior roles – Where the candidate’s salary is over 150k for example there will be less candidates in that pool; So the fee will go up because they are harder to find.
If you work with one agency exclusively they may reduce the fee when they negotiate terms with you.
If you are going to spend 100k salary of a Developer and also pay up to 19k to your recruiter, you have to ask… Is that $ well spent? Could you for example spend some of that on a digital marketing recruitment campaign, internal blogging, and social media presence that draws candidates to you on an ongoing basis.
That’s said once you have an agency working on your role there is no guarantee they will find you the developer of your dreams either.
And the cost of a bad hire IMO has very little to do with your external or internal recruiter. In my nearly 20 experience in HR and Recruitment, poor hiring usually comes from the company not having little ability to define its company culture and then interview for it, as well as a lack of understanding and practices to undertake interviewing for emotional intelligence.  “Hire in haste…”

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Scott Brown

Scott Brown, Principal at Scott Brown Recruitment

During my career as an IT recruiter (and as the initial scope of my business subsequently - moved into internal hiring consulting now), some agencies are bound ... read more

During my career as an IT recruiter (and as the initial scope of my business subsequently - moved into internal hiring consulting now), some agencies are bound to charge nominal, non-negotiable fees for all recruitment activity. Averages sit in the 12-18% of annual salary (base  plus superannuation). If you are determined to go down the agency path, my advice would be to shop around. Fortunately, it's a market skewed to the client currently, so you could get yourself a great deal...but only with the smaller, boutique firms, as they will be more accommodating on negotiating fees. There are ways and means of doing that negotiation to make it even more mutually beneficial, but I could be here for days going through them! Suffice to say: shop around.

John makes some great points, particularly on the impact of bad hires...but I will challenge one of them. The research I have done suggests that a bad hire's cost can be anywhere from 30% of the annual salary to over 5 times, depending on the role, customer interaction and propensity of business development. Regardless of the actual figure, though the point remains - it's a major risk.

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Abdullah Allmamun answered a question

Which email marketing service is the best?

Which email marketing service is the best? For example, Constant Contact, GetResponse, ExactTarget, iContact, Mailchimp, VerticalResponse, or CampaignMonitor. Anybody have their price, deliver rate, etc.?

Abdullah Allmamun

Abdullah Allmamun,

Mailchimp... read more

Mailchimp

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John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

There are so many options, ‘the best’ depends on whether you have a large database to mail to or multiple yet smaller ones as pricing (and freebies) vary us... read more

There are so many options, ‘the best’ depends on whether you have a large database to mail to or multiple yet smaller ones as pricing (and freebies) vary usually on this criteria. Most offer very similar services and facilities so define exactly what you want, then prioritise those features rather than guessing what might best suite your objectives.

If you have a reasonable Customer Relationship Management (CRM) platform then pick one that supports it with workable bridges, or pick a CRM with an inbuilt email campaign management facility.

These technical considerations are however less important (by far) than your communication’s substance, timing, relevance and persuasive powers. Therefore seek out genuine advice on how to structure and run an influential email campaign designed to achieve your primary marketing objectives. Get that right then the carrier (and its cost) you select as the best is less of an issue!

John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

P S - And whatever you do don't spam!... read more
P S - And whatever you do don't spam!
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Naveen HMS answered a question

How Can You Promote Your Service-based Business on Instagram?

Instagram is ideal for product-based businesses, especially B2C businesses. What about service-based businesses? Has anyone had success in Instagram marketing for their business? Any tips?

Naveen HMS

Naveen HMS, India at Hakuna Matata Solutions Pvt Ltd

Insta is not only to promote personal photo's,  it’s arguably the most powerful social platform on the earth and a must-have for any business&rsq... read more

Insta is not only to promote personal photo's,  it’s arguably the most powerful social platform on the earth and a must-have for any business’s social media arsenal!
 

1. Show your expertise.

2. Inspire with success stories.

3. Inspire with quotes.

4. Make them smile.

5. Raise the curtain.

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Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

I would focus on a few key areas.Customer Reviews and/or Testimonials (either as text or short video clips)Show behind the scenes with pictures or video clipsCr... read more

I would focus on a few key areas.

  • Customer Reviews and/or Testimonials (either as text or short video clips)
  • Show behind the scenes with pictures or video clips
  • Create custom landing pages for specific audiences and change your Instagram bio link to it. Mention the link in your caption and use an image that ties into the content on the landing page (use curiosity and intrigue to your advantage)
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Jef Lippiatt answered a question

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

If the giveaway is for someone internal, I'd say make sure it adds value is desireable (not a cheap pen or old marketing swag). If it is something you'd... read more

If the giveaway is for someone internal, I'd say make sure it adds value is desireable (not a cheap pen or old marketing swag). If it is something you'd want (potentially a gift card, cash, extra vacation day, etc.)

If the giveaway is for a customer, make it meaningful. Perhaps it is a 1 year subscription for free, a free product, something limited (that can't be bought from your company) potentially a tour of your facility, autographed version of your product, or free swag (t-shirt, stickers, etc.).

Keep in mind, the more unique it is, the more desireable and coveted winning it will become. So keep it interesting.

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Duchesa Mae

Duchesa Mae, SME Community Executive at SavvySME

Hello James,There are quite a lot of great giveaways but this depends on the need. For example, If you are looking for corporate giveaways in bulk, Personalized... read more

Hello James,
There are quite a lot of great giveaways but this depends on the need. For example, If you are looking for corporate giveaways in bulk, Personalized Office supplies are really great. If you are looking for something to giveaway for a potential client or business partner, a gift basket or hamper is quite nice.  You can actually search online for great gifts that can be delivered to Australia or to other countries. :)

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Maini Homer answered a question

Maini Homer

Maini Homer, Owner at Infinity NLP Coaching

I haven't used an Australian Virtual Assistant, I do however, utilise a service in the Phillipines.  I find them very good to deal with.  ... read more

I haven't used an Australian Virtual Assistant, I do however, utilise a service in the Phillipines.  I find them very good to deal with.  

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Roman Daneghyan answered a question

Can you increase your traffic with minimal investments?

As a marketer, I'm always curious/looking for ways to grow online traffic with $0 investment. Can you give any tips?

Roman Daneghyan

Roman Daneghyan, Chief Marketing Officer at Renderforest

SEO is the right answer.You don't need any investment.Start writing great content with SEO optimized phrases. But make it both: human and bot friendly. Beca... read more
SEO is the right answer.

You don't need any investment.

Start writing great content with SEO optimized phrases. But make it both: human and bot friendly. Because Google also pays attention on user experience signals.

If they stay on your page less than on other page from SERP, that means that you're not giving much value for ranking your page higher.

That's it :)
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