I know money/payment structure is one and time. But if cash and time wasn't a problem what else would stop you?
I will likely sign up for an online course if I have seen testimonials and have heard positive feedback from real people I know.
Or if I know the person professionally (which sometimes mean I have developed a relationship with them over social media)
Jef Lippiatt, Owner at Startup Chucktown
There are several things that stop me
I would like to know what materials (at little or not cost) would be a good way to expose the company to EAs & PAs
I'm looking for places to submit our SavvySME press release to, any suggestions?
Here's a list of press release submission services in Australia, which you may find useful as a starting point.
PRWire offers free distribution services to qualified users. They offer RSS functionality wherein users can have their own RSS feed based on subjects relevant to them. PRWire also offers SEO to their users to ensure high-ranking releases on search sites such as Google.
This site optimizes your releases to improve search engine results, as well as distribution to social media and journalists. They also offer to increase the buzz your business’ brands in sites such as LinkedIn, Facebook and Twitter. It is a free service which can be upgraded to paid accounts that offers more customization.
Free Press Release
As their name suggests, Free Press Release gives out press releases for free. All users have to do is sign up, create then submit their press release.
Get2Press is an online distribution channel for presentation of press releases to media. They have specialized media lists, which include contacts to more than 28,000 media in Australia, New Zealand, Singapore and 19 other countries in Asia-Pacific via Get2Press. Their media lists include e-mail addresses of key journalists as well as editorial offices of the media.
MediaNet is an AAP business that offers various types of services for businesses. Their Press Release Distribution offers the largest selection of e-mail and fax distribution lists available.
Offers paid distribution through numerous mass media outlets that start from $99 - $999. Australia-Newswire also offers international distribution.
The Media Game
The Media Game is a website wherein journalists and producers can easily view new press releases and download all the files with just one click. A user can also include articles, audio and video files.
Touchpoint Marketing consists of experienced and public relations professionals. They offer help on single press releases locally and nationally. The prices range from $800 - $1,200 locally to $1,500 - $2,200 nationally.
Express Press Release
Express Press Release’s network is one of Australia’s largest press release distribution networks online. They also have thousands of clients around the world. Users can avail of their free accounts that distribute press releases in a week. Press releases of aid accounts that range from $29 - $59 are distributed within 24 hours.
Get The Word Out
Get The Word Out delivers your press releases directly to journalists and newsrooms around Australia through the use of e-mail. Their network consists of 2,600 e-mail addresses as well as 67 specialist subject categories that users can comfortably choose from.
In addition, you may want to try Source Bottle. It's not a press release submission site per se, but you might be able to find PR opportunities by going through the listings.
Hope this helps.
I'm kinda of curious as what to my business is worth, I'm not at a point yet where I want to hire an experienced business valuation professional, I'm just curious to see if it is worth selling.
Does anyone have any tips on some things I can do to get an idea of how much my business is worth?
Good answer Phil. The thing I'd add to that is that your business will be worth much more if you are not in it! By that I mean that if the business relies on you then the purchaser of the business really needs to buy you as well - or at least some of your time. You want to make yourself redundant through effective systems, training etc. You can still work in the business if you want to of course.
Its not what's more effective, they are two different things. On-page SEO is the technical elements that make up each individual webpage and the complete website. So things like optimising for page load speed, mobile responsiveness, crawl ability etc and page elements like Title tags, Meta descriptions, page content etc.
On-page is the foundation of a website. In low competition niches, its possible to rank high just with great on-page optimisation.
Off-page is any activity on another website that points to your website. So links, social shares etc form the basis of Off-page SEO.
If your site is not ranking for your desired keywords, then look at your On-page SEO first. Get your site optimised to todays standards.
Then if you still need a boost to the first page, you will need to start acquiring backlinks and social signals from niche relevant (and local relevant for local businesses) websites.
Jef Lippiatt, Owner at Startup Chucktown
I'm not quite sure I fully understand your question. Can you add some additional detail?
It happened because I decided to change tables! A term I picked up from Tony Hsieh's book Delivering Happiness. It relates to poker and how the table you're at (the game your playing) can greatly effect your results. Business comes 'TO' me now and I don't have to 'advertise' to get more.
When have you decided to 'play a different game' and it worked out for you? Why do you think it worked?
Tim Greig, Owner at Green Galah Pty Ltd
I have been 'changing tables' all my life and so far so good. I can't see how you can stay at the same 'table' for very long without stagnating. It's a cliche but, "if your not growing you're..."
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Absolutely - test and measure.But perhaps you're on the wrong track"The price of being unremarkable is advertising."So how can you make yourself more remarkable so that word-of-mouth (still the best form of introduction) can happen? Check out the Gaddie Pitch as a way to articulate this.
Such a short question can mean so many things to different people. This is how I interpret your question:
"Should I build solutions for my customers/employees/others that are dedicated to providing a mobile solution, or should I just stick to my current web or client/server applications"
I could have written the above a hundred different ways, but the answer in short is "yes", but that is not really the answer you need. It is about minimising risk and growing the solution over time.
There are many paths to a dedicated mobile computing solution, but the key to what path to take is understanding the geography and user base you are targeting. If that is in Australia, it is likely to involve an iOS/iPhone/iPad platform initially due to its current dominance, but Android is growing and that is likely to be the 2nd platform targeted (note that the WebApp can target all HTML5 based platforms, so this is an ideal backup as you rollout multiple platforms). Windows8 will take time (anywhere from 6 to 14 months is significant time in the IT industry) before it becomes a real presence that must be considered.
But these decisions can change drastically depending upon what you are targeting. Either way, the key is to take a broad approach through a WebApp and phase in dedicated solutions - where they make sense.
A key point worth considering when thinking of dedicated mobile applications is integration. Typically, business applications rely on centralised data - whether that be to share data across devices through a user account or to share data outside of the user themselves. This design aspect is important as devices are not always "online" and you also do not want to suffer the same performance drawbacks that a WebApp can suffer from. Therefore, you will require some local storage and integration back to a central point. This can make a seemingly cheap and easy idea into a logistical nightmare, and this is where professional experience will turn the potential nightmare into a reality - just not as cheaply as you first imagined !!!
So broadly speaking, to recap the answer, yes, you need to invest in mobile computing, but only after you have considered what the use is and who by. Then take a softly-softly approach by first incorporating WebApps, then where it is justified, deploy dedicated solutions.
The exact use you require may dictate variation to the above simple explanation, but as a generic approach, I believe this will help you move your strategy forward. I would love to hear more about exactly what you were contemplating around mobile computing. All the best.
How do businesses with no physical contact with their clients manage customer relationships?
If your selling products via an online store you can reach out to your customers by sending them a satisfaction survey. You could reach out to them with thank you messaged including a discount voucher for their next purchase.
There are so many way to communicate with your customers when you don't have physical contact with them.
It all comes down to the type of relationship you want/need with your customers. In some cases having online portals is needed, support desks or a simple email is needed.
Most of my customers will call me if they need anything. However there is nothing stopping you from calling them if you believe it is necessary. Not all customers want to have a chat, some just want to make a purchase and move on with their day.I am always travelling and at the moment I am overseas, however my clients can still call a local number if they want to speak directly with me. It just comes down to making sure you have the correct systems setup and software to ensure your customers don't feel like you have left them in the dark.
Providing a good service/product is usually enough to retain most customers though.
How do I stop my staff from making careless errors that later turn into serious problems such as incorrectly invoicing clients, etc.?
Automation is generally the solution, also reviewing your workflow. Automating invoices is common practice in most companies. If you still want manual invoicing you just need to change the workflow so checks are in place.Staff will always make errors. This could be careless as you say, in that case training or reviewing their position in the business is required. Over worked is also a common cause. Either way, you need to review all the errors that are being made. Review the workflow you have in place and safety checks. Once you have an understanding of the issue, start looking for the appropriate solutions.As companies grow, work load increases. It is common for staff who have been employed to do one thing are now taking on extra responsibilities without the correct training. Take this opportunity to review your entire companies process, your growth and look at your current systems and processes. It could be a very good turning point for your business.
Hey Andrea! :D
Agree with all 3 responses. 100% behind Louise's point on processes. With any business, we should focus on creating processes and systems because fact of the matter is that until such time that we have those in place, us as business owners are crossing our fingers and hoping that good people stay. So even if we improve the people and get them working well, once they leave, we're left in the same position. With processes, we can relieve that stress and anxiety. It might take a little longer to get them in place but is much easier to 'scale', whether you're replacing existing staff or growing the team.
By the same token, don't take the human element out of it as per what Melissa discussed. To have the right processes in place, we need to know why things aren't working. Sometimes as managers, our expectations aren't aligned with reality of being in the role of a staff member. So is worth having a frank chat with your staff and really understanding what the issues are. Are they simply careless or is there something else we haven't considered because we're removed from the situation?