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Tom Valcanis answered a question

Your Opinion On Sites Like Wix, Square Space, BigCommerce

I've noticed these sites promoting strongly these days.For a cash-strapped individuals aiming to establish a startup, would they be better off using a template from one of those websites like Wix or should they invest in a professional developer and have a custom website built?  

Tom Valcanis

Tom Valcanis, Owner at I Sell Words

I've used Squarespace for a while now, and it's far more powerful and integrated than WordPress, which is what I'm used to. The e-commerce functiona... read more

I've used Squarespace for a while now, and it's far more powerful and integrated than WordPress, which is what I'm used to. The e-commerce functionality baked in is a massive plus for me.

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William Siebler

William Siebler, CEO at Seo Melbourne

Great question the short answer is no.That is because your website is too valuable a business asset for you not to own and control fully. That's why in most... read more

Great question the short answer is no.That is because your website is too valuable a business asset for you not to own and control fully. That's why in most cases I'd recommended Wordpress on your own decent quality web hosting.There are tons of themes and visual builders you can access that make creating a nice looking site pretty easy for anyone with decent computer skills.

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Tom Valcanis answered a question

Tom Valcanis

Tom Valcanis, Owner at I Sell Words

I'd say some "non-number" scorecard at a glance. What's coming in, what's set to go out, and a graph to track it all.

I'd say some "non-number" scorecard at a glance. What's coming in, what's set to go out, and a graph to track it all.

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Tom Valcanis answered a question

How will your business be affected by interest rate rises?

Almost every expert says the interest rates will go up within the next few years. How will your business be affected? - Badly affected. I will run in trouble! - Moderately affected - Slightly affected - Doesn’t bother me at all

Tom Valcanis

Tom Valcanis, Owner at I Sell Words

Possibly for me if other businesses tighten their budgets to service debts instead. It's a bit of a worry.

Possibly for me if other businesses tighten their budgets to service debts instead. It's a bit of a worry.

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Marcus Tjen

Marcus Tjen, Owner at Rugged Computing

As we don't use leverage in our business it doesn't bother us at all.  Mortgage interest rate is another story though.

As we don't use leverage in our business it doesn't bother us at all.  Mortgage interest rate is another story though.

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Steven Freeman answered a question

Which is the best CRM software for a new company?

Hi everyone,

I hope some of you can share your wisdom on the bottomless pit of info that is CRM. I'm the owner of a media recruitment and connections website, Rachel's List, which connects editors/employers with job-seekers, and journos with PRs. We have two potentially very large groups to keep track of (job-posters and PRs), and not a huge budget. Is there a good starter CRM site you'd recommend?

Thanks heaps.

Steven Freeman

Steven Freeman, Owner at Evolved Sound

Zoho is a good middle of the road CRM which can do a lot out of the box reliabily. Pipedrive CRM is sales focused, so lacks many other core features your will e... read more

Zoho is a good middle of the road CRM which can do a lot out of the box reliabily. Pipedrive CRM is sales focused, so lacks many other core features your will expect and need from a CRM. Sugar CRM is excellent if you have lot of development capability as you can built in just about any complex or unique feature you like, at less ongoing costs compared to the per seat model. As said it is best to work backwards from what you currently need and even harder what you may need in the future to choose the right option. The problem is you often don't realise what you may need as you aren't aware of what CRMs can do at a much enhanced and automated level. For more complex requirements it is worth engaging a CRM consultant that is across the leading market place options and not aligned to any particularly product.

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Tom Valcanis

Tom Valcanis, Owner at I Sell Words

I have been using Pipedrive to track deals, because I'm a soloist and it's simple and easy to use. Connects to a lot of other platforms, too.

I have been using Pipedrive to track deals, because I'm a soloist and it's simple and easy to use. Connects to a lot of other platforms, too.

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Tom Valcanis answered a question

What are the advantages, disadvantages and risk of using cloud accounting?

Cloud accounting is now becoming the norm for small businesses. What should a small business be aware of when considering cloud accounting in terms of the benefits, drawbacks and risks?

Tom Valcanis

Tom Valcanis, Owner at I Sell Words

The obvious advantage to cloud accounting is that it's always on wherever you have an internet connection, and you can get managed support at almost any tim... read more

The obvious advantage to cloud accounting is that it's always on wherever you have an internet connection, and you can get managed support at almost any time.Disadvantages are when it goes down, so does your productivity. With any cloud software, it's open to the risk of hacking and exposure of confidential information.

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Tom Valcanis answered a question

How do we change the culture around housing ?

I am obsessed with passive solar designed houses  I see it as an important part of dealing with climate change  But the building industry is very reluctant to change. So it is still very much of a niche product even though it is a vastly better product than regular housing.  In the last hundred years, there have been a number of marketing campaigns that changed the culture. Pepsodent normalizing toothbrushing, the DeBeers diamond engagement ring. The Harvard alcohol project's designated driver campaign. Just today I learned the sliced bread was also a marketing campaign.  So marketing geniuses, how would you set about to change the way that Australians see houses so that consumers begin to demand houses that are comfortable throughout the year without additional heating and cooling.   

Tom Valcanis

Tom Valcanis, Owner at I Sell Words

I think it comes down to the hip-pocket nerve. All you need to get is a few people bragging about how much money they're saving using solar compared to grid... read more

I think it comes down to the hip-pocket nerve. All you need to get is a few people bragging about how much money they're saving using solar compared to grid electricity. A simple ad campaign that opens with a family on holiday for the fifth time that year. Some wait staff grumbling that they're "sun worshippers" - they chase good sunny weather thanks to solar energy savings. The environmental impact is not so big a deal in this country, since grid electricity is so expensive.

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Tom Valcanis answered a question

Who Knows How Much Do Copywriters Charge To Write A Web Page?

Want to know the cost of copywriting to rewrite a few web pages I am working on. I have basic idea what I need in my page, but need a good copywriter cost estimate so that I can freelance few of my works. 

Tom Valcanis

Tom Valcanis, Owner at I Sell Words

I am a copywriter by trade, and that's akin to asking how long is a piece of string. Some copywriters charge a fixed price per page (me), others by word, ot... read more

I am a copywriter by trade, and that's akin to asking how long is a piece of string. Some copywriters charge a fixed price per page (me), others by word, others by the hour (which I couldn't do - curse these fleet-fingered hands!)The first thing I ask is "how many pages, and how much words do you want on them?" before ever sending off a quote.

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Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

To answer the question how much does a copywriter make for an article, first of all, you need to tell us more about the article requirements and type. Every art... read more

To answer the question how much does a copywriter make for an article, first of all, you need to tell us more about the article requirements and type. Every article is different and has a different price.

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Tom Valcanis answered a question

What's the one motivational or inspiring quote that you live by as an entrepreneur or business owner?

When you've taken the leap to start a business, when you're down, when you're busy, and when you're stressed. What was the one quote that helped you become a better entrepreneur?

Tom Valcanis

Tom Valcanis, Owner at I Sell Words

From The Meditations of Marcus Aurelius, which is permanently bookmarked in my copy:"At dawn, when you have trouble getting out of bed, tell yourself: &ldq... read more

From The Meditations of Marcus Aurelius, which is permanently bookmarked in my copy:"At dawn, when you have trouble getting out of bed, tell yourself: “I have to go to work — as a human being. What do I have to complain of, if I’m going to do what I was born for — the things I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?”— But it’s nicer in here…So you were born to feel “nice”? Instead of doing things and experiencing them? Don’t you see the plants, the birds, the ants and spiders and bees going about their individual tasks, putting the world in order, as best they can? And you’re not willing to do your job as a human being? Why aren’t you running to do what your nature demands?— But we have to sleep sometime…Agreed. But nature set a limit on that — as it did on eating and drinking. And you’re over the limit. You’ve had more than enough of that. But not of working. There you’re still below your quota.You don’t love yourself enough. Or you’d love your nature too, and what it demands of you. People who love what they do wear themselves down doing it, they even forget to wash or eat. Do you have less respect for your own nature than the engraver does for engraving, the dancer for the dance, the miser for money or the social climber for status? When they’re really possessed by what they do, they’d rather stop eating and sleeping than give up practicing their arts. (emphasis mine)Is helping others less valuable to you? Not worth your effort? 

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Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

You can either rise to the challenge or sink into the status quo.

You can either rise to the challenge or sink into the status quo.

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Tom Valcanis answered a question

How to get my name out there?

Hi,

I have just started a removalist business - things have started out well but want to try and get the company name out there more. What's the best way to do it?

Tom Valcanis

Tom Valcanis, Owner at I Sell Words

It might be worth teaming up with real estate agencies as their preferred removalist - or get a relationship going so you're top of mind when clients inevit... read more

It might be worth teaming up with real estate agencies as their preferred removalist - or get a relationship going so you're top of mind when clients inevitably ask about them.

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Marcus Tjen

Marcus Tjen, Owner at Rugged Computing

One quick way to get your company name out is to niche out a segment of the removalist business, this means you specialise and get really good on one (or two) t... read more

One quick way to get your company name out is to niche out a segment of the removalist business, this means you specialise and get really good on one (or two) things in the removalist business.  Maybe you can specialise on only moving breakable like expensive china, plate or glassware.  Maybe you can specialise in moving only big stuff that other removalist don't want to move.  Look for that one thing you want to be known for in the removalist industry and stick to it.   If you get that good on that one thing,  other removalists would even give you business because they can't do what you do.

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Tom Valcanis answered a question

How To Manage Multiple Social Media Platforms With Squarespace?

Does anyone hosting their site on Squarespace know how to push website updates through to social media platforms like Facebook, Twitter, Delicious, Flickr, Imgur, SlideShare, Spring.Me, Stumble Upon, Tagged, Tumblr, Linkedin, Pinterest, We heart it, etc.?

Is it also possible to review each update prior to it being pushed through to ensure you are happy with how the content looks and functions?

 

 

Tom Valcanis

Tom Valcanis, Owner at I Sell Words

I use Squarespace for my major site, and it's quite flexible in terms of integrations. You might be able to connect certain social media platforms using an ... read more

I use Squarespace for my major site, and it's quite flexible in terms of integrations. You might be able to connect certain social media platforms using an intermediary API service like IFTTT or Zapier.

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Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

Thanks. Indeed, there are many services where you can register a free account and get the media management tools free plan. You may link your facebook page, twi... read more

Thanks. Indeed, there are many services where you can register a free account and get the media management tools free plan. You may link your facebook page, twitter account and do posts in real time or schedule them. basically, all your mentioned services are nice.

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