I'm very interested to know other business owners' opinion and experience on this. How much do Facebook ads cost you and your business? What's your budget for paid advertising on social media in general? How often do you boost your posts? Do you think Facebook ads work well for all types of businesses? I’m doing a research and really need different viewpoints on the matter. I would love to hear your opinions to have better insight on Facebook ads cost.
It's always going to depend on your budget or any client's budget. You can start testing things with $500 per month, but at the moment to scale to get better and faster results you'll have to spend more. In my opinion, a decent monthly ad budget is $2000 per month for a startup that is ready to get more results. I hope it helps.
Yes, I agree with Paula. Boosting post is great if you are a brand that’s well-established, ppl or fans will tend to click on your content.
Small business? Not quite, because there’s a big deluge of content out there, it’s competitive. Only boost the quality ones that have gained traction.
Your budget depends on your goals, whether you’re looking to build a fan base, launch a product/service, remarket offers to those who have expressed interest, etc. The important thing is to set clear goals, select a highly targeted audience, and always monitor and calculate ROI.
With FB, you can set daily budget or campaign budget. Eg: $50 a day for new product ad for 30 days, or $1500 for whole campaign. Let’s say your goal is for 300 ppl to click your offer, then you’re targeting $5 cost per click (CPC).
On top of your budget, you can also set options for your cost per result, in this example your $5 CPC, either as lowest possible price, or biggest result possible. The first ensures your CPC is stays as cheap as possible, and the latter ensures you get as many clicks as possible to your target of 300. FB will then “deliver” the ads to achieve as close as possible based on your criteria and audience.
There’s other metrics such as cost-per-impression, cost-per-engagement, etc. Note that the more you use FB ad, the more data you have such as which offer and content works best for which audience in which area, and how much each lead/impression/engagement cost. You’ll get an idea of whether you need to increase or cut your budget. FB is best used with other efforts such as content marketing, SEM.
Remember, you need to always tie it back to your goal, because you can spend $5/day and get somewhere or $50/day and get a pittance.
As Grace told you, you'll have to look for a great SEO expert who's going to be able to provide you a great result. Keep in mind, investing in SEO isn't cheap, but it's a great long-term investment. Prices vary between $1000 and $8000. I hope it helps!
Hi Maria! It really depends on who you’re trusting with your SEO. There is no such thing as a general SEO cost in Australia. You can get cheap services with really no big results - for what it’s worth, that’s expected.But if you get a reputable company to take care of your onsite and offsite SEO, you have to be prepared to pay well within the range of thousands of dollars. SEO is indeed a very timely and difficult process requiring a good investment. That’s why I wouldn’t suggest going with cheaper options unless you are sure of their capabilities.
How much does a small business website design cost these days? What are some factors that I have to consider? Is it worth it to hire a developer/ agency or just go DIY?
Tabitha Naylor Twitter, Owner at TabithaNaylor.com
I used a lot of overseas Virtual Assistants for my blog commenting and social bookmark submission work. I pay about $2-$4 an hour, I was wondering how much per hour the Australian equivalent is?
I also want to know just in case I want to switch to local VA's since they deliver a much higher quality - will depend on cost/benefit.
If you are a VA or know any would be great to get some prices and quotes.
Ace Data, Owner at Ace Data Services
Blog commenting for SEO ?
That is not quality work. That is spam.
As an expert SEO who ranks for the highly competitive term "seo expert in (my city)" and several other search terms, I can guarantee you that blog commenting is not the best way to build links.
You want to hire a good quality VA to do spammy link building activities ? Sounds strange.
Its all about how you choose. I am based in India but I can guarantee you that I can provide as good a SEO service as any other Australian agency / VA. Its not about the goegraphy. Its about skill.
If you know your job well enough, you should be smart enough to choose your VA . Be it from India or Philipines or Nigeria.
Hiring a Australian VA will not guarantee you results. Hiring a skilled person will.
We have been providing Virtual Assistance services to Australian businesses for the last 4 years. We charge anywhere between $5 per hour for work such as creating marketing datases, updating E Mails etc and up to $20 per hour for more complex tasks like SEO, doing roof research for Solar companies etc.
This is much lower than what you would be paying for an Australia based VA.
Ace Data Services
B2B Data providers and Virtual Assistants
We published an article about the cost comparison for onshore vs. offshore work (Philippines) at
Check it out. Thanks!
For businesses trying it for the first time, how much does Google AdWords cost? How do you calculate it and how much should you allocate for it?
Getting started in Adwords need not be expensive, but it really depends on the value you place on each click to your site.
The average cost per click can be less than one dollar for a genuine click through but it can scale up to exceed $30 - $50 depending on your industry. We reccomend starting small to test ad placements and targeting. Then scale up to an affordable budget once you're confident you're getting the click through rates you need.
As a marketer, I'm always curious/looking for ways to grow online traffic with $0 investment. Can you give any tips?
Yes you can....With the help of SEO. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Building an SEO-friendly site
On Page SEO
OFF Page SEO
Organic social media can also help. If you blog, take the link and promote it on channels like Twitter and LinkedIn. This would be in addition to SEO.
Yo could also look at being a guest blogger, and drive traffic to your site that way
I use Campaign Monitor. Cost effective, easy to use and based in Australia
Hi Matthew, Email marketing is very important for pretty much any business out there. Ours isn't an exception. Which is why it's even more important to find out what's the cost of email marketing in relation to your ROI is.
Some of my personal email marketing tools are MailChimp and ActiveCampaign. MailChimp is a veteran, everyone knows about it. ActiveCampaign lets you perform so much personalization on the email - I love it.
A lot of the time it's just a matter of which tool is more convenient for you to use. Which tool allows you more personalization, integrates easier, etc.
But the cost of email marketing is definitely worth it as soon as you start seeing results from those emails.
I'm setting up a brand strategy for my cupcake business. What are some of those factors I should take into consideration?
Jef Lippiatt, Owner at Startup Chucktown
I definitely agree with Hamish, but I want to push it even more. When you think of your business as a person, is it friendly or a rebel? Does it show up early, on time or make an entrance? Does it celebrate its own creativity or confrom to norms? These things Swill tell you a lot about your audience and how to interact with them.
Please see my simple examples below:
Normal: Chocolate cupcake with Chocolate frosting
Snobby: Swiss Chocolate cupake with Dark Chocolate Ganache
Ordinary: Chocolate filled Vanilla cupcake
Playful: Vanilla chocolate bomb cupcake
Play to your audience. Have personality that blends with your audience. Use that personality to set yourself apart from the competition.
Hamish Anderson, Founder and Director at Mesh Consulting
I agree with Lauren and would add one more point - Give your brand an identity. To succeed your brand must be seen as a sentient being. It must evolve, remain true to itself and engage with people. To this end, you need to know who the brand is - or create its identity. Consider what it stands for (point 1 above), what makes it unique (point 2) and what the tone of voice is. This tone then influences everything you do, keeping the brand consistent and authentic - and ultimately this is what people will relate to. Happy to discuss this further if you want clarification.
Otherwise, good luck.
No, it's not. I do know people who use the strategy of creating a friendly URL that is used in the ad, that then redirects to the Facebook group.
Short answer -no.
Directly from Facebook Help:
It's currently not possible to advertise for a Group using Facebook ads. You can create other types of ads though for a Page. Facebook Blueprint is a great introduction to creating ads: https://www.facebook.com/blueprint/?ref=u2u
You can learn how to create an ad here: https://www.facebook.com/help/633662000000451/?ref=u2u
You can learn about the different placements you can choose from for your ads here: https://www.facebook.com/help/407108559393196/?ref=u2u
You can also get very specific with your targeting options: https://www.facebook.com/business/help/433385333434831/?ref=u2u
How much it costs to advertise depends entirely on the amount of money you'd like to spend. You can learn about the cost of advertising here: https://www.facebook.com/help/214319341922580/?ref=u2u
Additionally, here are some resources to help you get started:
You might also want to check out these 10 Answers to FAQS, voted most useful by the community! → http://on.fb.me/1VaVR6b
Lewis Howes, School of Greatness, is just amazing!
Personally, I enjoy sotry telling style podcasts and conversations rather than a more monologuw style of podcast. I left lectures behind when I graduated from uni!
Some of my favourite buseinss-related podcasts are:
Confessions of a Misfit Entrepreneur
Side Hustle School
Adventures in Branding
I also enjoy a few gneeral knowledge podcasts: