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Adrian Saunders answered a question

Has Anyone Had Any Experience With The Media Game And Can Share?

I just stumbled upon these guys The Media Game and they certainly look the part for PR. I was wondering if anyone has used them? And if so, what was your experience?

Adrian Saunders

Adrian Saunders, CEO - Customer Aquisition Expert at Allied Publishers Pty Ltd

What part of the media game do you mean? Journalism or media buying/publsihing?

What part of the media game do you mean? Journalism or media buying/publsihing?

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Apurv Bhalla CPA

Apurv Bhalla CPA, Accountant at Success Tax Professionals

No, Never used this site. I went there but looks like its mainly for journalists? You need login/subscription to view full articles. Site is a bit unclear.

No, Never used this site. I went there but looks like its mainly for journalists? You need login/subscription to view full articles. Site is a bit unclear.

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HUNTER LEONARD answered a question

HUNTER LEONARD

HUNTER LEONARD, FOUNDER AND CEO at BLUE FROG MARKETING PTY LTD

advertising should never be judged on 'price' they should be judged on ROI. and to do that you can't answer in generalities as to which of these two is better.

there are so many factors which impact the return on investment for an advert which include

1) how good is your marketing strategy in terms of your positioning and target audience

2) how well do you communicate the value proposition in the ad

3) have you done enough research to know what 'button's' your target audience will respond to in a communication

4) have you targeted the ad to the right people

5) how competitive is your segment in your location

6) what is your breakeven analysis

7) what are the results from your testing of each ad

with these answers in place, you could then answer the value question in regards to fb or google for your business

cheers

hunter

advertising should never be judged on 'price' they should be judged on ROI. and to do that you can't answer in generalities as to which of these two is better.

there are so many factors which impact the return on investment for an advert which include

1) how good is your marketing strategy in terms of your positioning and target audience

2) how well do you communicate the value proposition in the ad

3) have you done enough research to know what 'button's' your target audience will respond to in a communication

4) have you targeted the ad to the right people

5) how competitive is your segment in your location

6) what is your breakeven analysis

7) what are the results from your testing of each ad

with these answers in place, you could then answer the value question in regards to fb or google for your business

cheers

hunter

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Melanie Gray

Melanie Gray, Managing Owner at MyCL (My Computer Lab)

What I like about Google Ads is that you can set it up so people will see your ads at the time they are looking for your services.

With Facebook, your target audience might be wanting your services when they see your ad.

For example, I can set up my Google Ad so I am seen whenever someone searches for 'IT Business Analysts in Perth'. If someone searches for those terms I would be almost certain they were looking for my services.

What I like about Google Ads is that you can set it up so people will see your ads at the time they are looking for your services.

With Facebook, your target audience might be wanting your services when they see your ad.

For example, I can set up my Google Ad so I am seen whenever someone searches for 'IT Business Analysts in Perth'. If someone searches for those terms I would be almost certain they were looking for my services.

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David Fairfull answered a question

David Fairfull

David Fairfull, CEO & Co-Founder at Metigy

There are some very good answers to this question, but I thought I would dd a really helpful tech solution.

Try MozPro https://moz.com

If you don't have the time to master your SEO, then you will find MozPro great in helping you improve your SEO continually. It analyses and identifies weaknesses and opportunities in your SEO actions, and definitely improves your traffic over time. If you don't have SEO expert and don't want to hire an agency, then this is a great hack to make sure you are moving in the right direction. We are using it and it has really made a difference.

There are some very good answers to this question, but I thought I would dd a really helpful tech solution.

Try MozPro https://moz.com

If you don't have the time to master your SEO, then you will find MozPro great in helping you improve your SEO continually. It analyses and identifies weaknesses and opportunities in your SEO actions, and definitely improves your traffic over time. If you don't have SEO expert and don't want to hire an agency, then this is a great hack to make sure you are moving in the right direction. We are using it and it has really made a difference.

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Zac Johnson

Zac Johnson, CEO at Blogging.org

Ranking in the search results is all about content creation and promotion. Without both of these in place, your content will simply get lost in the mix.

We are currently using a number of methods to improve our rankings (which are really good), using each of the methods below.

  • High-quality blog content, case studies, and tutorials
  • Social media to connect with new audiences and share blog content
  • The creation of shareable content like infographics
  • Guest blogging and article contributions on other sites
  • Creating expert round ups of other top bloggers and industry influencers
  • Getting interviewed on other podcasts and running a podcast of our own

Be sure to focus heavily on the content promotion aspect, as this is where the biggest power push for ranking in Google is going to take place.

For more guidance and working methods on how to rank higher in the search results from different experts around the world, I recommend you run through these ten SEO marketing tips.

Ranking in the search results is all about content creation and promotion. Without both of these in place, your content will simply get lost in the mix.

We are currently using a number of methods to improve our rankings (which are really good), using each of the methods below.

  • High-quality blog content, case studies, and tutorials
  • Social media to connect with new audiences and share blog content
  • The creation of shareable content like infographics
  • Guest blogging and article contributions on other sites
  • Creating expert round ups of other top bloggers and industry influencers
  • Getting interviewed on other podcasts and running a podcast of our own

Be sure to focus heavily on the content promotion aspect, as this is where the biggest power push for ranking in Google is going to take place.

For more guidance and working methods on how to rank higher in the search results from different experts around the world, I recommend you run through these ten SEO marketing tips.

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Micha Wotton answered a question

Micha Wotton

Micha Wotton, Head of Development at SavvySME

When you NEED it. Because IT moves so quickly, it is often worthwhile waiting that extra month or so. Prices will drop, speeds will increase, new products are released. That being said, if you need it, don't put it off - delaying a purchase waiting for the next upgrade can often be counter-productive, as you lose productivity while you wait.

When you NEED it. Because IT moves so quickly, it is often worthwhile waiting that extra month or so. Prices will drop, speeds will increase, new products are released. That being said, if you need it, don't put it off - delaying a purchase waiting for the next upgrade can often be counter-productive, as you lose productivity while you wait.

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Greg Vekar answered a question

Greg Vekar

Greg Vekar, BDM/Design consultant at Vekar Design

Use your powers of design for good! Your design education is like a secret sauce the business world seeks, yet most designer limit their ambition to the Red Ocean of highly competitive markets. It will be wasted on existing businesses.

Take Geetika's story as an example of how the design mind can be put to use by being truely creative: http://thecreatorsproject.vice.com/blog/vacation-... There are a plethora of examples. AirBnB are designers too.

The world is craving new ideas, creativity. Most business decision makers are terrified of what they don't understand, like creativity. So designers need to be the change, we seek. Starting a business is defiantly not passive, but with the right strategy it could give you freedom from the project-to-project trap.

Use your powers of design for good! Your design education is like a secret sauce the business world seeks, yet most designer limit their ambition to the Red Ocean of highly competitive markets. It will be wasted on existing businesses.

Take Geetika's story as an example of how the design mind can be put to use by being truely creative: http://thecreatorsproject.vice.com/blog/vacation-... There are a plethora of examples. AirBnB are designers too.

The world is craving new ideas, creativity. Most business decision makers are terrified of what they don't understand, like creativity. So designers need to be the change, we seek. Starting a business is defiantly not passive, but with the right strategy it could give you freedom from the project-to-project trap.

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Matt Antonino

Matt Antonino, owner & SEO consultant at Pay On Performance

The closest to "passive income" you'll likely get is stock sites like Shutterstock & iStockPhoto.  If you want more info in that direction, let me know.  I used to write a popular microstock blog but gave it up because it's not *quite* passive enough for me. :)

The closest to "passive income" you'll likely get is stock sites like Shutterstock & iStockPhoto.  If you want more info in that direction, let me know.  I used to write a popular microstock blog but gave it up because it's not *quite* passive enough for me. :)

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Quentin Aisbett answered a question

When Can You See Result Of Organic Traffic From SEO On A site?

We're tackling SEO on our own for our online business. We've done keyword research, producing content that's relevant with keywords, trying to get backlinks, and completed all on-page and on-site SEO.

How long does it take for organic traffic to increase (people googling and landing on your page)? Obviously, we don't expect overnight success but be good to know if our SEO efforts are working in the right direction after several months. 

Quentin Aisbett

Quentin Aisbett, Chief Enthusiasm Officer at OnQ Marketing

Obviously we have some general consensus in that there's varying factors and I completely agree. So I won't repeat what others have said but perhaps this study by ahrefs will contribute to the discussion.

They analysed 2 million random keywords and found that only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword. The majority of these getting into the Top 10 in 2 - 6 months.

All the best!

Obviously we have some general consensus in that there's varying factors and I completely agree. So I won't repeat what others have said but perhaps this study by ahrefs will contribute to the discussion. They analysed 2 million random keywords and found that only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword. The majority of these getting into the Top 10 in 2 - 6 months.All the best!

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James Norquay

James Norquay, Consulting Director at Prosperity Media

SEO Results are based on hoe competitive your industry is you are targeting if you are targeting Fishing Shop Newcastle it is not going to be as competitive as Home Loans Sydney for example so getting traction is usually based on a industry basis also if you are working with a brand new site that can also make the process slower. Add in low quality past work you can even be more behind =)

Now how long does SEO take to kick it it depends on numerous factors such as how well your site is set up, how good your link profile is, how in depth your content is, user engagement factors and many other things.

A good basis to see SEO results from work completed is 3-6 months, for competitive industries it could be 6-12 months if you have a authoritative domain it will be quicker if you have a brand new site it will be slower.

SEO Results are based on hoe competitive your industry is you are targeting if you are targeting Fishing Shop Newcastle it is not going to be as competitive as Home Loans Sydney for example so getting traction is usually based on a industry basis also if you are working with a brand new site that can also make the process slower. Add in low quality past work you can even be more behind =)Now how long does SEO take to kick it it depends on numerous factors such as how well your site is set up, how good your link profile is, how in depth your content is, user engagement factors and many other things. A good basis to see SEO results from work completed is 3-6 months, for competitive industries it could be 6-12 months if you have a authoritative domain it will be quicker if you have a brand new site it will be slower.

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Prosper Taruvinga answered a question

What technology do you find most exciting in relation to your business industry?

What technology excites you the most about your business industry? Why? I'm interested in hearing the treads going on in multiple industries and what specifically has your attention.

Prosper Taruvinga

Prosper Taruvinga, Digital Marketing Expert at Livelong Digital Pty Ltd

my mobile phone. I literally am a media company from just my mobile.

my mobile phone. I literally am a media company from just my mobile.

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Phil Sealy

Phil Sealy, CEO at Pro Leaders Academy

As a business strategist and mentor I have found that the introduction
of Periscope has become my number 1 technology tool to get access to a larger audience than I would have had before.

With the introduction of being able to scope (broadcasting) I am now able to provide live and instant information to everyone who wants to connect around topics that are happening right now.

The technology allows you to provide value to everywhere in the world without the cost of getting people together in a physical location.

After the Scope has been completed anyone still has the chance to watch your content for the next 24 hours so you have the potential to connect and touch a lot of people and this is important as a business strategist and mentor as connecting with people is what my industry is all about.

As a business strategist and mentor I have found that the introductionof Periscope has become my number 1 technology tool to get access to a larger audience than I would have had before.

With the introduction of being able to scope (broadcasting) I am now able to provide live and instant information to everyone who wants to connect around topics that are happening right now.

The technology allows you to provide value to everywhere in the world without the cost of getting people together in a physical location.

After the Scope has been completed anyone still has the chance to watch your content for the next 24 hours so you have the potential to connect and touch a lot of people and this is important as a business strategist and mentor as connecting with people is what my industry is all about.

Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

Thanks for your answer. That sounds like a promising approach.
Thanks for your answer. That sounds like a promising approach.
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Scott O'Reilly answered a question

Should We Legislate The Paying Time To Protect SME’s Cash Flow?

Numerous surveys and report have showed again and again that overdue payments are detrimental to small businesses. Sometimes, SMEs face 2-3 month’s in delayed payment after finishing the job. There have been talks to legislate the time it takes to pay to protect SME’s cash flow. Do you agree? What are your thoughts?

Scott O'Reilly

Scott O'Reilly, at

Interestingly, the construction industry in Victoria (and I believe mirrored in many other states) has a form of this called the Building and Construction Industry Security of Payment Act 2002 (VIC) - it is based on the premise that construction contractors already 'cashflow' projects for their clients by expending resources before receiving payment, so it sets a clear set of timeframes for payment or part payment. Failure to pay in accordance with this Act is easily enforceable at the Victorian Civil and Administrative Tribunal or the Magistrate's Court, on the basis that the legislative timelines are very clear and strict.

A core tenet of this Act is 'pay now, argue later' - that is, a client can issue a 'payment schedule' outlining a different (reduced) amount or alternative payment terms but that at least provides protection to the contractor for the agreed amount, rather than putting the whole invoice on hold. If a client doesn't lodge a payment schedule, they are deemed to have accepted the invoice and it becomes very quickly enforceable.

More info at:

http://www.austlii.edu.au/au/legis/vic/consol_act/...

http://www.constructionlawmadeeasy.com/SecurityofP...

http://www.vba.vic.gov.au/practitioners/security-o...

Interestingly, the construction industry in Victoria (and I believe mirrored in many other states) has a form of this called the Building and Construction Industry Security of Payment Act 2002 (VIC) - it is based on the premise that construction contractors already 'cashflow' projects for their clients by expending resources before receiving payment, so it sets a clear set of timeframes for payment or part payment. Failure to pay in accordance with this Act is easily enforceable at the Victorian Civil and Administrative Tribunal or the Magistrate's Court, on the basis that the legislative timelines are very clear and strict.

A core tenet of this Act is 'pay now, argue later' - that is, a client can issue a 'payment schedule' outlining a different (reduced) amount or alternative payment terms but that at least provides protection to the contractor for the agreed amount, rather than putting the whole invoice on hold. If a client doesn't lodge a payment schedule, they are deemed to have accepted the invoice and it becomes very quickly enforceable.

More info at:

http://www.austlii.edu.au/au/legis/vic/consol_act/...

http://www.constructionlawmadeeasy.com/SecurityofP...

http://www.vba.vic.gov.au/practitioners/security-o...

Deborah Vella

Deborah Vella , at Support Legal

I can see how legislation in certain industries can be beneficial, such as the payments legislation in the construction industries in various states. However f... read more
I can see how legislation in certain industries can be beneficial, such as the payments legislation in the construction industries in various states. However for general small business, it might be best to leave market forces to work.
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Roland Hanekroot

Roland Hanekroot, Founder at New Perspectives Business Coaching

I have to say I'm not a fan of legislating for good behaviour, especially not as it relates to business to business commerce. Besides that that I don't understand how a law like that could ever be enforceable.

I think the biggest problem is with small business itself. Small business owners simply do not take the time to develop, implement and consistently apply realistic payment terms and collection systems.

I have found that when thinking properly about how to set up your payment terms, how to ensure that clients understand them and how to ensure that payments are collected as per the terms, that 75% of the problem of overdue payments goes away. The final 25% never goes away and as a small business owner you must simply resolve to stop doing business with customers who don't pay on time.... Life's too short.

A well thought out collections system that's applied and run like a well-oiled machine... relentlessly, and that includes as a final automatic step sending the bill off to a collections agent, whose fees are added to the outstanding debt, automatically, sends a message to recalcitrant payers that they m,ight as well pay up, because it's only going to cost them more money in the end and most recalcitrant payers are not of bad faith, but they simply have their own cash flow challenges and they pay the squeaky wheel first

I have to say I'm not a fan of legislating for good behaviour, especially not as it relates to business to business commerce. Besides that that I don't understand how a law like that could ever be enforceable.

I think the biggest problem is with small business itself. Small business owners simply do not take the time to develop, implement and consistently apply realistic payment terms and collection systems.

I have found that when thinking properly about how to set up your payment terms, how to ensure that clients understand them and how to ensure that payments are collected as per the terms, that 75% of the problem of overdue payments goes away. The final 25% never goes away and as a small business owner you must simply resolve to stop doing business with customers who don't pay on time.... Life's too short.

A well thought out collections system that's applied and run like a well-oiled machine... relentlessly, and that includes as a final automatic step sending the bill off to a collections agent, whose fees are added to the outstanding debt, automatically, sends a message to recalcitrant payers that they m,ight as well pay up, because it's only going to cost them more money in the end and most recalcitrant payers are not of bad faith, but they simply have their own cash flow challenges and they pay the squeaky wheel first

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Andrew Higham answered a question

Andrew Higham

Andrew Higham, Owner at Red Leaf Tea

Early on we used OzBargain (and similar sites) as it was a quick, free way to attract a lot of people to our brand but in the end we abandoned the site altogether.

The problem, at least for us, was the users weren't converting to loyal customers and were primarily focused on getting the cheapest price which isn't a long term strategy for our business.

Despite providing a lot of traffic the conversion rate was very poor and it was very difficult to get any momentum out of a promotion as our business isn't the normal Ozbargain offering (technology or mass market)

Early on we used OzBargain (and similar sites) as it was a quick, free way to attract a lot of people to our brand but in the end we abandoned the site altogether.

The problem, at least for us, was the users weren't converting to loyal customers and were primarily focused on getting the cheapest price which isn't a long term strategy for our business.

Despite providing a lot of traffic the conversion rate was very poor and it was very difficult to get any momentum out of a promotion as our business isn't the normal Ozbargain offering (technology or mass market)

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Joel Warren answered a question

How do I know if using a kickstart is the way to go?

I am thinking of crowdfunding a certain project I have in mind, but I am not sure if this will be enough. How can I do it effectively?

Joel Warren

Joel Warren, Designer & Strategic Marketter at Wiild Interactive

I haven't had direct experience with this but some of the ideas I've heard from successful crowd funding campaigns:

  • Invest in a video that tells your story about your product
  • Consider running a marketing campaign while you are running the kickstarter campaign - social ad buy seems the most obvious
  • Encourage everyone that you know, in batches across each day of your kickstarter campaign to donate at least something - I've heard that the featured kickstarter projects are based on a day to day number of backers (doesn't matter the amount they back)
  • Aim to get in the popular or new & noteworthy categories everyday

Let us know if you end up putting up a campaign, and goodluck

I haven't had direct experience with this but some of the ideas I've heard from successful crowd funding campaigns:

  • Invest in a video that tells your story about your product
  • Consider running a marketing campaign while you are running the kickstarter campaign - social ad buy seems the most obvious
  • Encourage everyone that you know, in batches across each day of your kickstarter campaign to donate at least something - I've heard that the featured kickstarter projects are based on a day to day number of backers (doesn't matter the amount they back)
  • Aim to get in the popular or new & noteworthy categories everyday

Let us know if you end up putting up a campaign, and goodluck

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