Yes, I agree with Paula. Boosting post is great if you are a brand that’s well-established, ppl or fans will tend to click on your content.
 
Small business? Not quite, because there’s a big deluge of content out there, it’s competitive. Only boost the quality ones that have gained traction.
 
Your budget depends on your goals, whether you’re looking to build a fan base, launch a product/service, remarket offers to those who have expressed interest, etc. The important thing is to set clear goals, select a highly targeted audience, and always monitor and calculate ROI.

With FB, you can set daily budget or campaign budget. Eg: $50 a day for new product ad for 30 days, or $1500 for whole campaign. Let’s say your goal is for 300 ppl to click your offer, then you’re targeting $5 cost per click (CPC).

On top of your budget, you can also set options for your cost per result, in this example your $5 CPC, either as lowest possible price, or biggest result possible. The first ensures your CPC is stays as cheap as possible, and the latter ensures you get as many clicks as possible to your target of 300. FB will then “deliver” the ads to achieve as close as possible based on your criteria and audience.

There’s other metrics such as cost-per-impression, cost-per-engagement, etc. Note that the more you use FB ad, the more data you have such as which offer and content works best for which audience in which area, and how much each lead/impression/engagement cost. You’ll get an idea of whether you need to increase or cut your budget. FB is best used with other efforts such as content marketing, SEM.

Remember, you need to always tie it back to your goal, because you can spend $5/day and get somewhere or $50/day and get a pittance.

Hi Maria! It really depends on who you’re trusting with your SEO. There is no such thing as a general SEO cost in Australia. You can get cheap services with really no big results - for what it’s worth, that’s expected.But if you get a reputable company to take care of your onsite and offsite SEO, you have to be prepared to pay well within the range of thousands of dollars. SEO is indeed a very timely and difficult process requiring a good investment. That’s why I wouldn’t suggest going with cheaper options unless you are sure of their capabilities.  

Hi guys,

We published an article about the cost comparison for onshore vs. offshore work (Philippines) at

http://www.capaciti.com.au/article-onshore-vs-offshore-staffing-costs/.

Check it out. Thanks!

Getting started in Adwords need not be expensive, but it really depends on the value you place on each click to your site. 

The average cost per click can be less than one dollar for a genuine click through but it can scale up to exceed $30 - $50 depending on your industry. We reccomend starting small to test ad placements and targeting. Then scale up to an affordable budget once you're confident you're getting the click through rates you need. 

 

Organic social media can also help. If you blog, take the link and promote it on channels like Twitter and LinkedIn. This would be in addition to SEO.

Yo could also look at being a guest blogger, and drive traffic to your site that way

Hi Matthew, Email marketing is very important for pretty much any business out there. Ours isn't an exception. Which is why it's even more important to find out what's the cost of email marketing in relation to your ROI is.
Some of my personal email marketing tools are MailChimp and ActiveCampaign. MailChimp is a veteran, everyone knows about it. ActiveCampaign lets you perform so much personalization on the email - I love it.
A lot of the time it's just a matter of which tool is more convenient for you to use. Which tool allows you more personalization, integrates easier, etc.
But the cost of email marketing is definitely worth it as soon as you start seeing results from those emails. 

I agree with Lauren and would add one more point - Give your brand an identity. To succeed your brand must be seen as a sentient being. It must evolve, remain true to itself and engage with people. To this end, you need to know who the brand is - or create its identity. Consider what it stands for (point 1 above), what makes it unique (point 2) and what the tone of voice is. This tone then influences everything you do, keeping the brand consistent and authentic - and ultimately this is what people will relate to. Happy to discuss this further if you want clarification.

Otherwise, good luck.

Hi Ben 

Short answer -no.

Directly from Facebook Help:

It's currently not possible to advertise for a Group using Facebook ads. You can create other types of ads though for a Page. Facebook Blueprint is a great introduction to creating ads: https://www.facebook.com/blueprint/?ref=u2u

You can learn how to create an ad here: https://www.facebook.com/help/633662000000451/?ref=u2u

You can learn about the different placements you can choose from for your ads here: https://www.facebook.com/help/407108559393196/?ref=u2u

You can also get very specific with your targeting options: https://www.facebook.com/business/help/433385333434831/?ref=u2u

How much it costs to advertise depends entirely on the amount of money you'd like to spend. You can learn about the cost of advertising here: https://www.facebook.com/help/214319341922580/?ref=u2u

Additionally, here are some resources to help you get started: 
https://www.facebook.com/about/ads/?ref=u2u
https://www.facebook.com/advertising/?ref=u2u
https://www.facebook.com/business/products/ads/?ref=u2u
https://www.facebook.com/business/ads-guide/?ref=u2u
https://www.facebook.com/business/learn/?ref=u2u

You might also want to check out these 10 Answers to FAQS, voted most useful by the community! → http://on.fb.me/1VaVR6b

Hi Andrea,
Personally, I enjoy sotry telling style podcasts and conversations rather than a more monologuw style of podcast. I left lectures behind when I graduated from uni! 
 
Some of my favourite buseinss-related podcasts are:
Confessions of a Misfit Entrepreneur 
Business Addicts
Side Hustle School 
Adventures in Branding 

I also enjoy a few gneeral knowledge podcasts:
The Indicator
Planet Money