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Aishah Mustapha answered a question

What have you found to be the best strategy for Twitter advertising?

Thinking of running some promotions/ads on Twitter & I was wondering if anyone else has had any luck doing this for a local restaurant or cafe?

Aishah Mustapha

Aishah Mustapha, Freelance Writer & Content Marketer at SavvySME

It depends on what you use Twitter for, whether for branding purposes or to update your customers on discounts, promos, etc.With Twitter ads, visuals tend ... read more

It depends on what you use Twitter for, whether for branding purposes or to update your customers on discounts, promos, etc.

With Twitter ads, visuals tend to do really well. Try to convey your message with a video, image, animated gif instead of words. A person should understand it without having to read 140+ characters. Lead cards are great for putting a call-to-action (CTA), which is super important but sometimes easily forgotten. 

As Twitter's audience isn't as big as Facebook or Instagram, working with Twitter influencers may be a better form of advertising as their reach is bigger. If you're a small cafe/restaurant, trying to build followers on Twitter, whether through ads or organically, may be painstaking and long. 

Chelsea Creamer

Chelsea Creamer , Community Manager at SavvySME

@Aisha Mustapha thank you for such a great answer! I'll definitely keep in mind the value of influencers on Twitter going forward. Images & gifs are my favorite... read more
@Aisha Mustapha thank you for such a great answer! I'll definitely keep in mind the value of influencers on Twitter going forward. Images & gifs are my favorite way to convey a message.
Chelsea Creamer

Chelsea Creamer , Community Manager at SavvySME

@Aisha Mustapha thank you for such a great answer! I'll definitely keep in mind the value of influencers on Twitter going forward. Images & gifs are my favorite... read more
@Aisha Mustapha thank you for such a great answer! I'll definitely keep in mind the value of influencers on Twitter going forward. Images & gifs are my favorite way to convey a message.
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Chelsea Creamer answered a question

Is there an Australian version of Alibaba website to buy wholesale products that are manufactured locally?

Hi Savvies,

What website do you recommend for buying Australian manufactured products wholesale? I am looking for something like Alibaba, but for Australian manufacturers.

Thanks!

Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

Alibaba Group has big data and offers a wide range of services in one place. I guess we don't yet have this kind of trading platform yet. Only for Australia... read more

Alibaba Group has big data and offers a wide range of services in one place. I guess we don't yet have this kind of trading platform yet. Only for Australia. So it would be better to understand what kind of service you are looking for an approach to the specific webpage. Simply google them and choose one that has the highest rankings.

Thanks for the question Ling Lee  !

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Oasis Shirts

Oasis Shirts, Owner at Oasis Shirts

Hey Ling Lee, I would suggest you one of USA based leading wholesale supplier brand they have many opens with other ares Australia is one of them, gave you vari... read more

Hey Ling Lee,

I would suggest you one of USA based leading wholesale supplier brand they have many opens with other ares Australia is one of them, gave you various bulk quantity products according your customized or not customized services also.They are well known for cheap and best wholesale clothing suppliers. take a look it will help you.

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Chelsea Creamer answered a question

Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

I totally agree with @Pam! My experience with Xero has shown me that it's suitable for small businesses: sharing data, manually entering invoices into ... read more

I totally agree with @Pam! My experience with Xero has shown me that it's suitable for small businesses: sharing data, manually entering invoices into accounting, etc. whereas MYOB AccountRight Live doesn't look like a sharing platform. The payroll is more advanced and inventory, It's a great tool for complex businesses and big companies. What a great question!

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MYOB Official

MYOB Official,

Hi, Aishah from MYOB. Excellent question here. We just launched our AccountRight Live solution and the volume of interest has been awesome! AR Live is a deskto... read more

Hi, Aishah from MYOB. Excellent question here. We just launched our AccountRight Live solution and the volume of interest has been awesome!

AR Live is a desktop+cloud solution that’s different to others out there, and our solution was driven by research and clients’ demands. You can work/collaborate online or offline. You simply install it on your computer as you would any other app and you are good to go. Plus, AR Live is a fully-featured accounting solution that doesn’t require add-ons to do basic functions, such as payroll and inventory.

Some may argue it is not “access anywhere, anytime” because of this install. But think of your daily routine. How often do you trust a computer other than your own with your business’s financial information? With laptops as cheap, as light and as powerful as they are today, the majority of people work from their own machine, even when on the road. 

Our research shows that clients love having a local copy, and if your business does not use the cloud yet, AR Live lets you move online at your own pace. This is a big mission of ours: getting businesses to use accounting software – online or offline.

If you are an accountant, you can now attend to an even wider range of clients through the one product, AR Live – those after an online solution and those preferring to stay on the desktop.

As for cross platform compatibility, we are working on an elegant solution for Mac-based users to access AR Live, and we will definitely have more to announce in the future!

Meanwhile, our solution LiveAccounts, which has been around for more than 2 years, is browser based and accessible from any device that has Internet. It’s very well suited to Mac users.” 

Michael Prior

Michael Prior , Principal at PB Advisory Group

Typical response from MYOB trying to justify a less superior solution.... read more
Typical response from MYOB trying to justify a less superior solution.
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Chelsea Creamer answered a question

How much does an Australian Virtual Assistant (VA) cost?

I used a lot of overseas Virtual Assistants for my blog commenting and social bookmark submission work. I pay about $2-$4 an hour, I was wondering how much per hour the Australian equivalent is?

I also want to know just in case I want to switch to local VA's since they deliver a much higher quality - will depend on cost/benefit.

If you are a VA or know any would be great to get some prices and quotes.

Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

Hello Nick, I have spoken to a lot of people asking what virtual assistants charge or what is the virtual assistant hourly rate in Australia, but I have to say ... read more

Hello Nick Chernih , I have spoken to a lot of people asking what virtual assistants charge or what is the virtual assistant hourly rate in Australia, but I have to say it depends. It really does. Typically not less than $30 an hour. And the maximum cost of a virtual assistant I have ever encountered was $80/hours.

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Ace Data

Ace Data, Owner at Ace Data Services

Blog commenting for SEO ?That is not quality work. That is spam.As an expert SEO who ranks for the highly competitive term "seo expert in (my city)" a... read more

Blog commenting for SEO ?

That is not quality work. That is spam.

As an expert SEO who ranks for the highly competitive term "seo expert in (my city)" and several other search terms, I can guarantee you that blog commenting is not the best way to build links.

You want to hire a good quality VA to do spammy link building activities ? Sounds strange.

Its all about how you choose. I am based in India but I can guarantee you that I can provide as good a SEO service as any other Australian agency / VA. Its not about the goegraphy. Its about skill.

If you know your job well enough, you should be smart enough to choose your VA . Be it from India or Philipines or Nigeria.

Hiring a Australian VA will not guarantee you results. Hiring a skilled person will.

We have been providing Virtual Assistance services to Australian businesses for the last 4 years. We charge anywhere between $5 per hour for work such as creating marketing datases, updating E Mails etc and up to $20 per hour for more complex tasks like SEO, doing roof research for Solar companies etc.

This is much lower than what you would be paying for an Australia based VA.

Choose wisely.

Good luck.
Ace Data Services
B2B Data providers and Virtual Assistants

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Chelsea Creamer answered a question

How much do Facebook ads cost?

I'm very interested to know other business owners' opinion and experience on this. How much do Facebook ads cost you and your business? What's your budget for paid advertising on social media in general? How often do you boost your posts? Do you think Facebook ads work well for all types of businesses? I’m doing a research and really need different viewpoints on the matter. I would love to hear your opinions to have better insight on Facebook ads cost.

Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

Basically, as much as you're willing to pay for advertising on Facebook. Generally, all the digital marketing tools have the same logic: they provide you th... read more

Basically, as much as you're willing to pay for advertising on Facebook. Generally, all the digital marketing tools have the same logic: they provide you the audience according to your budget. Of course, there are other options when you pay for each link click. Using this tool you need to know that the priority is given to the ad with the highest click-through rate. Long story short, Facebook advertising cost depends on your budget and your goal.

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Cate Scolnik

Cate Scolnik, Chief Sanity Saver at Sane Social Media

Hey Maria,As Paula says, it depends. While boosted posts can increase your reach, they're not a targetted advertising campaign although they can benefit loc... read more

Hey Maria,

As Paula says, it depends. While boosted posts can increase your reach, they're not a targetted advertising campaign although they can benefit local businesses.

I prefer to create advertising campaigns in the Facebook Ad Manager so I can get a specific outcome (like drive traffic to a website,). In terms of cost I often start with $20 a day, but it depends on the geography (ie targetting a city vs targetting a country / internationally).

I also do rapid fire testing over about a week, to confirm what's getting the best outcomes and then focus on the best results.

Does FB Advertising work for any business, yes pretty much. The biggest variable is how experienced your advertiser is and whether they've achieved results in similar industries before. 

 

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Chelsea Creamer answered a question

What's Your Opinion on sites like Wix, Square Space, BigCommerce?

I've noticed these sites promoting strongly these days.For a cash-strapped individuals aiming to establish a startup, would they be better off using a template from one of those websites like Wix or should they invest in a professional developer and have a custom website built?  

Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

The answer is not obvious, however, I have used Shopify and big cartel and I would say I like them both. If you ask me Big cartel vs Shopify, I'd say - both... read more

The answer is not obvious, however, I have used Shopify and big cartel and I would say I like them both. If you ask me Big cartel vs Shopify, I'd say - both (depends on what is your target).

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William Smith

William Smith,

eCommerce business is increasing with the passage of time because it has many advantages People earned handsome amount in form of commission by this. But in th... read more

eCommerce business is increasing with the passage of time because it has many advantages People earned handsome amount in form of commission by this. But in the other hand, there is some drawback is also exists like e-commerce is characterized by some technological constraints, which limit the inherent number of people using this revolutionary system. eCommerce sites are developed by agencies and they highly charged i.e Cashback site developers ileaddigital.com/services/web-design/affiliate-cms-development One of the major drawbacks of e-commerce is that the Internet has not yet touched the lives of many people, either because of lack of knowledge or confidence. A huge number of people still do not use the Internet for any financial transactions. Some people simply refuse to believe the authenticity of a completely impersonal business operations, as in the case of e-commerce. Many people fear the disclosure requirements of personal and private information from security considerations, as well as many, again the legitimacy and credibility of the various e-commerce sites were questioned. Anyways, thanks for sharing the interesting information with us.

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Chelsea Creamer answered a question

How do I manage multiple social media platforms with Squarespace?

Does anyone hosting their site on Squarespace know how to push website updates through to social media platforms like Facebook, Twitter, Delicious, Flickr, Imgur, SlideShare, Spring.Me, Stumble Upon, Tagged, Tumblr, Linkedin, Pinterest, We heart it, etc.?

Is it also possible to review each update prior to it being pushed through to ensure you are happy with how the content looks and functions?

 

 

Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

Thanks. Indeed, there are many services where you can register a free account and get the media management tools free plan. You may link your facebook page, twi... read more

Thanks. Indeed, there are many services where you can register a free account and get the media management tools free plan. You may link your facebook page, twitter account and do posts in real time or schedule them. basically, all your mentioned services are nice.

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John Belchamber

John Belchamber, Owner & Senior Consultant at Invoke Results

Buffer was my favourite for scheduling a stream of posts across multiple channels at times when my followers were online. It integrates with just about every br... read more

Buffer was my favourite for scheduling a stream of posts across multiple channels at times when my followers were online. It integrates with just about every browser/device/readers service. However, I found that when I got poast their basic paid plan's account level it was far more expensive to use than Hootsuite.

Hootsuite keeps getting better. As Wendy says it's great for team work but it also has some other great features for listening to what people are saying and responding to them and excellent plugins for browsers that allow you to search what people are saying about a topic your looking at in your browser and/or the Google search you've just done. At AU$11 per-month for a paid account that allows up to 100 social media channels to be connected, it's good value too.

Oh yes, it also works with Google+ which I'm starting to find is better than FB and Twitter for making good B2B connections.

 

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Chelsea Creamer answered a question

Does a small business have to have an ABN or a business name?

Does a small business have to have a company name or trade under BN?

If a business name offers different services it is OK to have 1 name?

Is there a service where people can go to get assistance in setting up a new ventures? 

Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

Is an ABN compulsory? Well no. Still, Jacqui answered your question fully! :)... read more

Is an ABN compulsory? Well no. Still, Jacqui answered your question fully! :)

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Gosia Slotala

Gosia Slotala, Marketing Manager at Shelcom Corporate Services

Hi Debbie, Jacqui has done a great job answering your question regarding trading names, ABN's and trademarks, so I won't be repetitive.  If the whole proce... read more

Hi Debbie, Jacqui has done a great job answering your question regarding trading names, ABN's and trademarks, so I won't be repetitive. 

If the whole process seems a bit daunting and confusing, you can always contact a corporate service provider such as Shelcom to help you with the process. We file the necessary paperwork and obtain your ABN and Business Name on your behalf so that you don't have to deal with the government. We also refer our clients to Jacqui for TM checks and TM registration. 

Also, in relation to your business structure question, it is always best to speak to an accountant or lawyer. Only they can give you advice on such matters. However, if you need some initial guidance, check out this 60 second Business Structure Tool. Simply answer a few questions and an appropriate structure suggestion will be made. 

You may also find this video helpful: How to start a business in Australia 

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Chelsea Creamer answered a question

VoIP phone systems vs mobile and landline alternatives?

VoIP phone systems versus mobile and landline alternatives? Which version do you use and what would you recommend based on your experiences? 

Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

Thanks. Can anyone tell me more about the prices of voip services, home phone, and google voice services?... read more

Thanks. Can anyone tell me more about the prices of voip services, home phone, and google voice services?

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Brad Lyons

Brad Lyons, Consultant at SMS Fusion

Skype is what I live off. I have phone numbers setup so people can call a local number (numbers setup for different states and countries). That call will come t... read more
Skype is what I live off. I have phone numbers setup so people can call a local number (numbers setup for different states and countries). That call will come to me no matter what country I am in and the customer has no idea. This is great and doesn't cost the client or me anything for the international call. Also I have the ability to receive the calls on the mobile, great for when I am out of the office and want calls to come through. I believe Voip is a much better solution for any business, even if you are within the main country you offer services in. With Skype I have never had an issue with call quality, regardless of the country I am in. You just need to make sure you have good internet. And at the end of the day if you are working in an office or from home you will have good internet anyway. I had a client call me about a data purchase, I was not able to access the data at that time (not near my computer) however my business partner was. I messaged him only to find out he was in the middle of nowhere. I was in Thailand and he was busy travelling, I believe he was just over the Thai boarder at the time by a river at the edge of the jungle, yet I was still able to message him via Voip and he was still able to run a query on the data via his laptop in the middle of nowhere. Within a few minutes he sent the summaries to me on Skype and we worked out the rates. All while we were both out of the office and in remote areas, and the entire time I had the client on the phone. He called a local QLD number and had no idea that someone was running queries on a server that is in the USA from the edge of a jungle just out of Thailand, and communicating with my business partner via Skype while I was also speaking to them on Skype to get the answers they needed. I have unlimited calls to any landline in the world and I believe I pay just over $10 per month. I pay around $80 per year for the phone number I wanted (ends in DATA) and that is it.
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Chelsea Creamer answered a question

What do you want out of a product user review video?

What do you want out of a product user review video? I'm getting a Gorillapod for doing on-site interviews and checking out the user review vids to help figure out which one suits my needs...  There are some REALLY dull ones and some Excellent ones. One thing I DON'T want is 10 minutes of opening the bloody box!!! I thought this one was cool... What are you after when you watch them? 

Chelsea Creamer

Chelsea Creamer, Community Manager at SavvySME

Surely the most important point is that long videos are boring. And what do you want?... read more

Surely the most important point is that long videos are boring. And what do you want?

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Glen Rothquel

Glen Rothquel, Get More Clients, Lead Generation and Conversion, Marketing at Leads 2 Profits

Highlighting the positive features as well as its negative aspects would be good. Anything longer than 3 minutes would be too long.... read more
Highlighting the positive features as well as its negative aspects would be good. Anything longer than 3 minutes would be too long.
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