In today's Mobile world, everyone wants to do everything with the help of an easy mobile app. So my question is, is it important to have a mobile application developed if you have a one service based business?
LogicSpice Consultancy Pvt. Ltd., at Logicspice
yes, today everyone konw that , nowadays every tipe of business start to need to having your own mobile apps necessary, there are many mobile app development company that provide best app dvelopment service. you can visit logicspice.com, This is the one of best mobile app development company.
I have been working on getting my website up on Google's search results for the last 6 months but it isn't working.
Steve Kay, Digital Marketing Expert at Local SEO Expert
Hi Chirag, you've already been given some very actionable advice. Here's my 2 cents.
Things you are doing right:
1. You have a blog and post regularly
2. You are using SSL encryption
3. Your on-page optimisation is not too bad - you have proper Titles and Descriptions in place
Things you could improve:
1. Your backlink profile is quite spammy.
You have hundreds of low-quality websites (article directories, business directories) linking to you with words like "hr software", "human resource software", "applicant tracking software" and others. This is called "anchor text over-optimisation" and can lead to your website being penalised by Google. I would suggest using a Disawov Tool in your Google Search Console to get rid of most of these low-quality links.
2. Focus on getting high-quality links instead.
From industry publications, Quora, client testimonials, etc.
3. As others have mentioned, you're not using H1 header tags.
This is where Google looks at to understand what a page is about
4. If you know who your target audience is (HR Managers/directors, etc.), why not target them using Facebook Ads?
Choose the location and use their Job Titles to narrow down your target audience
5. When it comes to blogging, focus on quality, not quantity.
Blog less often, but make each post amazing - add relevant images, graphs, stats. And, most importantly, reach out to people interested in this industry and let them know about your post. If they like it, they will share it, and you'll get traffic and a backlink in return
You need to change your website content. Doing a search on Google and your website doesn't appear. Looking at your website and there is a lot of content on there however no text that says applicant tracking software, only an image.
Look at what people are searching when coming across your website and your competitors. login to your cpanel and look at the visitor stats and traffic. Where are people coming from and what searches are they doing in Google.
Pay for adwords for a month to get an idea of what keywords people are using. Look at your competitors websites and see what content they have.
If you want to hit the front page of Google content will get you there. No need to spend a lot of money paying someone to do it for you unless you don't have the time. Content is the only thing I do to get my websites on the front page.
Another way to get and retain good ranking is news articles. The more high value domains that link back to you the higher your ranking will be.
First thing I would do is look at content though. That makes a massive difference!
If you do outsource, which task do you outsource and what's the cost? If you're not, why did you choose not to? Any help will be much appreciated.
Petra Zink, Director at impaCCCt
I manage my own social media but do bulk work. I schedule everything a month at least beforehand - my blogs I have done until March and have had them ready since November.
It's all about being clear what you want to say, the message you want to get across, knowing some time (aka life) saving tools and you don't have to rely on others! :)
Maini Homer, Owner at Infinity NLP Coaching
I outsource the mundane jobs that I don't have time to do. So, I have a girl who does four hours a day setting up all my posts, and responding as my PA.
I thought it was 4 weeks notice? Same as if an employee were to resign after the intial probation period? I read in the Fair Work handbook otherwise. It says that if an employee has been with the company for less than a year, it's only 1 week notice. Between 1-3 years, 2 weeks notice. Between 3-5 years, 3 weeks notice and more than 5 years employment, 4 weeks notice. Can someone validate this?
There is a scale yes depending on their length of service. Plus depending on their age they may also be entitled to and an extra week.
It may also depend on if they have an award, what the employment contract says, if they have enterprise agreement or other registered agreement.
As your question relates to a legislative matter I would suggest you use the notice calculator on the Fair Work site.
You can also call the Fair Work helpline on 13 13 94.
It is possible to engage some consultants and agencies on a fixed fee irrespective of the role. There are some agencies that have a service model where they change 5k for example to fill a permanent admin role. Though there are not many of them, and their service offering maybe as simple as post and pre-screen candidates and that’s it.
The more usual model is to negotiate terms with an agency. Usually this is about 14-19% of a salary of the person you choose to hire.
Some roles will have a higher percentile depending on how hard they are to fill, similarly if they are more senior roles – Where the candidate’s salary is over 150k for example there will be less candidates in that pool; So the fee will go up because they are harder to find.
If you work with one agency exclusively they may reduce the fee when they negotiate terms with you.
If you are going to spend 100k salary of a Developer and also pay up to 19k to your recruiter, you have to ask… Is that $ well spent? Could you for example spend some of that on a digital marketing recruitment campaign, internal blogging, and social media presence that draws candidates to you on an ongoing basis.
That’s said once you have an agency working on your role there is no guarantee they will find you the developer of your dreams either.
And the cost of a bad hire IMO has very little to do with your external or internal recruiter. In my nearly 20 experience in HR and Recruitment, poor hiring usually comes from the company not having little ability to define its company culture and then interview for it, as well as a lack of understanding and practices to undertake interviewing for emotional intelligence. “Hire in haste…”
During my career as an IT recruiter (and as the initial scope of my business subsequently - moved into internal hiring consulting now), some agencies are bound to charge nominal, non-negotiable fees for all recruitment activity. Averages sit in the 12-18% of annual salary (base plus superannuation). If you are determined to go down the agency path, my advice would be to shop around. Fortunately, it's a market skewed to the client currently, so you could get yourself a great deal...but only with the smaller, boutique firms, as they will be more accommodating on negotiating fees. There are ways and means of doing that negotiation to make it even more mutually beneficial, but I could be here for days going through them! Suffice to say: shop around.
John makes some great points, particularly on the impact of bad hires...but I will challenge one of them. The research I have done suggests that a bad hire's cost can be anywhere from 30% of the annual salary to over 5 times, depending on the role, customer interaction and propensity of business development. Regardless of the actual figure, though the point remains - it's a major risk.
There are so many options, ‘the best’ depends on whether you have a large database to mail to or multiple yet smaller ones as pricing (and freebies) vary usually on this criteria. Most offer very similar services and facilities so define exactly what you want, then prioritise those features rather than guessing what might best suite your objectives.
If you have a reasonable Customer Relationship Management (CRM) platform then pick one that supports it with workable bridges, or pick a CRM with an inbuilt email campaign management facility.
These technical considerations are however less important (by far) than your communication’s substance, timing, relevance and persuasive powers. Therefore seek out genuine advice on how to structure and run an influential email campaign designed to achieve your primary marketing objectives. Get that right then the carrier (and its cost) you select as the best is less of an issue!
Naveen HMS, India at Hakuna Matata Solutions Pvt Ltd
Insta is not only to promote personal photo's, it’s arguably the most powerful social platform on the earth and a must-have for any business’s social media arsenal!
1. Show your expertise.
2. Inspire with success stories.
3. Inspire with quotes.
4. Make them smile.
5. Raise the curtain.
Jef Lippiatt, Owner at Startup Chucktown
I would focus on a few key areas.
Jef Lippiatt, Owner at Startup Chucktown
If the giveaway is for someone internal, I'd say make sure it adds value is desireable (not a cheap pen or old marketing swag). If it is something you'd want (potentially a gift card, cash, extra vacation day, etc.)
If the giveaway is for a customer, make it meaningful. Perhaps it is a 1 year subscription for free, a free product, something limited (that can't be bought from your company) potentially a tour of your facility, autographed version of your product, or free swag (t-shirt, stickers, etc.).
Keep in mind, the more unique it is, the more desireable and coveted winning it will become. So keep it interesting.
There are quite a lot of great giveaways but this depends on the need. For example, If you are looking for corporate giveaways in bulk, Personalized Office supplies are really great. If you are looking for something to giveaway for a potential client or business partner, a gift basket or hamper is quite nice. You can actually search online for great gifts that can be delivered to Australia or to other countries. :)
Anyone with personal experience?
Maini Homer, Owner at Infinity NLP Coaching
I haven't used an Australian Virtual Assistant, I do however, utilise a service in the Phillipines. I find them very good to deal with.
As a marketer, I'm always curious/looking for ways to grow online traffic with $0 investment. Can you give any tips?
Roman Daneghyan, Chief Marketing Officer at Renderforest