How much do bloggers charge for a sponsored post?
I have a client that works in the services industry and am thinking of getting some sponsored blog posts done for SEO purposes.
What is the going rate for sponsored posts? I wouldn't mind hearing examples from other industries as well so I can get an idea of how much it costs.
Would like to know the basic stats like traffic etc. of the blogs as well so I can see how they justify their charges.
Hey Nick, I've had experience working for an online travel company and reached out to travel bloggers for sponsored/guest posts. It really varies from blogger to blogger. Obviously the ones with a more impressive online authority charged more than someone who was fairly new to the blogosphere.
Most of them featured rates that were between $150-$400. I came across quite a number that wanted $200-$250 for a sponsored post. Occasionally, I'd find someone who'd be willing to charge $50. Sometimes you can negotiate with them to find a suitable price that'll satisfy both parties.
Most of them allowed 1-2 links per post (including anchor text of your own choosing) and they preferred if you provided the content. However, some were able to create content themselves, which saves a lot of work for the buyer.
I just wanted to share my experience with you, as well. I recently got offered to do a post and other than products, I got offered around $20 for a post. Just so you have an idea I get about 7,500 hits a month with PR of 0 haha.
I guess that's reasonable for starting out :)
As William mentioned, it can really vary. Usually somewhere between a couple of hundred dollars. It depends a lot on their audience and reach.
Some of them will even do it in exchange for products or services.
As far as getting posts out there for SEO, a more cost effective alternative might be to post your own articles on websites related to your client's industry - like this one, or the many others out there who are looking for contributors! Then they can include their links in the posts/articles and gain some reputation as an expert in their field.
You might also consider signing up for appropriate forums and discussion boards for the same purposes.
Quality is always the issue. On fiver (a website where you pay $5 for everything) there is a mountain of people who will write a 500 word blog post for just $5 - but the quality of the writing is often very poor and needs to be re-worked.
I have paid up to $100 for an outstanding article and up to $50 for a one panel cartoon - but these are the exception.
As I am promoting my own blog I rarely charge for my articles unless they are articles you have aptly described as 'sponsored'.
Also you can go the cheapo (bad quality) way and get $5 guest posting spots on fivver.com