Which email marketing platform is best for small businesses?

Which email marketing service is the best? For example, Constant Contact, GetResponse, ExactTarget, iContact, Mailchimp, VerticalResponse, or CampaignMonitor. Does anybody have their price, delivery rate, etc.?

What's the cost of email marketing service?

Top voted answer
Paula O'Sullivan

Paula O'Sullivan at

I use Campaign Monitor. Cost effective, easy to use and based in Australia

Cate Scolnik

Cate Scolnik, Chief Sanity Saver at

Which is the best depends on what you need to achieve, and your budget!

Active Campaign is great if you want a much cheaper alternative to InfusionSoft or Ontraport, and it's pretty user friendly. But MailChimp is often a great place to start.

Whatever you do, DO NOT TOUCH Agile. Horrible. Buggy. Terrible. 

This blog post has a useful comparison of 10 different services: https://moneyconnexion.com/autoresponders-and-email-marketing-tools.htm

Yee Trinh

Yee Trinh, Cofounder at

Are you still a fan of Active Campaign now Cate?

Greg Rogers

Greg Rogers, Founder and CEO at


Gotta love being in business.

@Cate Scolnik 

I am the complete opposite, take Agile over Active any day of the week.


Chloe Constantinides

Chloe Constantinides, Co-Founder | Creative Director at Dapper Apps

I would suggest looking at Mailchimp and Campaign Monitor. We find most of our clients are happy with either of these platforms. At the end of the day, it comes down to your individual needs and personal preference.

First work out how many subscribers you will have as this will greatly impact your pricing. Mailchimp allows free accounts for 2,000 or fewer subscribers which makes it a great choice for many businesses.

If you're talking much bigger numbers, Mailchimp currently offers up to 50,000 subscribers for $240 AUD per month, whereas Campaign Monitor is $999 AUD per month. So Mailchimp appears to be the cheaper option generally.

Also consider if you need to integrate with an existing software such as Salesforce for example.

Templates are quite easy to setup and work with, even for the technically-challenged! One problem some people have with MailChimp is the logo placed at the bottom of emails.

For our own business, we've started using Autopilot. We were lucky to sign up when this was only $5 a month (prices have since gone up), however we are getting value out of it so far. You can take a tour here https://autopilothq.com/tour.html

Steve Osborne

Steve Osborne, director at Stephen Roger Osborne

Top 10% Branding

Aside from the excellent suggestions (Mailchimp, Campaign Monitor) from Chloe, we've had success with MyEmma.

Support is fantastic, pricing reasonable, templates well-designed, usability excellent.

We started out on a $35/mth plan, which has now gone up to US$49 for 2500 contacts. Great value, in my experience. And ideal for most small businesses.

Have also tried iContact, but switched to MyEmma, due to all the above benefits.

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Aside from the above recommendations, I would encourage you to check out Email Octopus. Their pricing is pretty great (I'm considering switching from Mailchimp).

Abdullah Allmamun
Duchesa Mae

Duchesa Mae, Savvy Customer Service Manager at SavvySME

Hi Matthew, Email marketing is very important for pretty much any business out there. Ours isn't an exception. Which is why it's even more important to find out what's the cost of email marketing in relation to your ROI is.
Some of my personal email marketing tools are MailChimp and ActiveCampaign. MailChimp is a veteran, everyone knows about it. ActiveCampaign lets you perform so much personalization on the email - I love it.
A lot of the time it's just a matter of which tool is more convenient for you to use. Which tool allows you more personalization, integrates easier, etc.
But the cost of email marketing is definitely worth it as soon as you start seeing results from those emails. 

John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

There are so many options, ‘the best’ depends on whether you have a large database to mail to or multiple yet smaller ones as pricing (and freebies) vary usually on this criteria. Most offer very similar services and facilities so define exactly what you want, then prioritise those features rather than guessing what might best suite your objectives.

If you have a reasonable Customer Relationship Management (CRM) platform then pick one that supports it with workable bridges, or pick a CRM with an inbuilt email campaign management facility.

These technical considerations are however less important (by far) than your communication’s substance, timing, relevance and persuasive powers. Therefore seek out genuine advice on how to structure and run an influential email campaign designed to achieve your primary marketing objectives. Get that right then the carrier (and its cost) you select as the best is less of an issue!

John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

P S - And whatever you do don't spam!

Elias John

Elias John

In my opinion, MailChimp is the best platform for email marketing. which offers the best templates and their process is very easy and have premium and free services. I am really satisfied with their services.
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