Matthew Farmer

Which email marketing service is the best?

Which email marketing service is the best? For example, Constant Contact, GetResponse, ExactTarget, iContact, Mailchimp, VerticalResponse, or CampaignMonitor. Anybody have their price, deliver rate, etc.?

What's the cost of email marketing service?


5 Answers

Abdullah Allmamun


Chloe Constantinides

Chloe Constantinides , Co-Founder | Creative Director at Dapper Apps

I would suggest looking at Mailchimp and Campaign Monitor. We find most of our clients are happy with either of these platforms. At the end of the day, it comes down to your individual needs and personal preference.

First work out how many subscribers you will have as this will greatly impact your pricing. Mailchimp allows free accounts for 2,000 or fewer subscribers which makes it a great choice for many businesses.

If you're talking much bigger numbers, Mailchimp currently offers up to 50,000 subscribers for $240 AUD per month, whereas Campaign Monitor is $999 AUD per month. So Mailchimp appears to be the cheaper option generally.

Also consider if you need to integrate with an existing software such as Salesforce for example.

Templates are quite easy to setup and work with, even for the technically-challenged! One problem some people have with MailChimp is the logo placed at the bottom of emails.

For our own business, we've started using Autopilot. We were lucky to sign up when this was only $5 a month (prices have since gone up), however we are getting value out of it so far. You can take a tour here

John Eustace

John Eustace , Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

There are so many options, ‘the best’ depends on whether you have a large database to mail to or multiple yet smaller ones as pricing (and freebies) vary usually on this criteria. Most offer very similar services and facilities so define exactly what you want, then prioritise those features rather than guessing what might best suite your objectives.

If you have a reasonable Customer Relationship Management (CRM) platform then pick one that supports it with workable bridges, or pick a CRM with an inbuilt email campaign management facility.

These technical considerations are however less important (by far) than your communication’s substance, timing, relevance and persuasive powers. Therefore seek out genuine advice on how to structure and run an influential email campaign designed to achieve your primary marketing objectives. Get that right then the carrier (and its cost) you select as the best is less of an issue!

John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

P S - And whatever you do don't spam!... read more
P S - And whatever you do don't spam!
Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

Aside from the above recommendations, I would encourage you to check out Email Octopus. Their pricing is pretty great (I'm considering switching from Mailchimp).

Steve Osborne

Steve Osborne , director at Smarthinking

Aside from the excellent suggestions (Mailchimp, Campaign Monitor) from Chloe, we've had success with MyEmma.

Support is fantastic, pricing reasonable, templates well-designed, usability excellent.

We started out on a $35/mth plan, which has now gone up to US$49 for 2500 contacts. Great value, in my experience. And ideal for most small businesses.

Have also tried iContact, but switched to MyEmma, due to all the above benefits.