Mark Halstead
Mark Halstead Managing Director at iCumulus

Is social media marketing a cost effective strategy for B2C lead generation?

Is social media good for lead generation in B2C companies or is it better for brand awareness and customer support?

Top voted answer
Carol Jones

Carol Jones, Owner at Interface Pty Ltd

Top 10% Online Business

Greetings Mark from rural Australia,

Many people in small business agree that social media is a time waster. They're there because they're told they should be. And don't have a clue how to engage with their audience.

Just recently I read a post on Facebook from an experienced user of Facebook to say that his ads were no longer working. And he's cancelled them.

In a previous post on SavvySME, I read a response by a businessman who says he earns $10K per post every time he posts on Facebook. But he didn't answer my query to validate that.

Amongst all my business friends, I personally only know of one success story. And only because this is a customer of mine.

She's an at home ironing service.

She's busy 7 days per week.

She has a mix of corporate clients. And private clients.

And it's all done on Facebook.

Her customers post rave reviews about her service. Which attracts the attention of other potential customers.

This is her link

There's nothing flash on this page. Just Maria talking to her customers about how she can help them.

I hope this helps, Mark.

Best wishes,

~Carol Jones, Ironing Diva❤

Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies

350,000 customers.

In 29 countries.

John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

There is a mountain of hearsay and unqualified anecdotes that support the position that SM is an essential element in all B2C marketing. Let’s see what responses your question generates Mark. I have been seeking genuine evidence to support this hypothesis for many years (without ever receiving any quantified or attributable evidence).One good SM case study that avoids quoting the numbers of valueless ‘likes’ as a result would be a start!

Brad Lyons

Brad Lyons, Consultant at

The short answer is yes, I have, and do use social media to promote some of my products.

One business for example has only been advertised on Facebook, 3 months on Facebook only resulted in just over 2,000 customers. However I would like to point out I have never paid for Facebook ads. I created a company page and that is it, I don't see the value in paying for Facebook ads. Your marketing should do much better than what Facebook ads can bring to the table.

If you want to market B2C you can't just rely on Facebook ads or Adwords. Adwords is something I strongly recommend however you need a strategy, there is no point just throwing money at Adwords without a good strategy.

I am always playing around with different ways to market products and services online. Social media is great however don't expect to create a company page on Facebook and have 2,000 customers knocking on you door. You still need a strategy and you need to be active.