Michelle Cusimano

Anyone use a business coach for personal instruction on how to market yourself and promote yourself as a business owner?

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2 Answers

Hitesh Mohanlal

Hitesh Mohanlal , Director at WOW! Advisors & Business Accountants

Hi Michelle.

I hope you are well.

Yes i use someone who doubles up as a marketing person and coach though i do not refer to her as a coach. She deals with marketing and goes into coaching mode when i need it.

Prior to her coming on board i was a good accountant, consultant and business growth strategist but it all happened through one brand (an accountancy firm). Also no one really knew what we did. We have successfully given all three parts their own brands (one of which is me) and started promoting them individually.

This took time and we are still working on it - I have a lot of medical clients so we decided to specialise into this. So I have also written a published book on the subject.

Although i am a business coach myself none of the above would have been achieved if i did not have someone to push me along.

My advice would be for you to decide what you want. Coaches are great at showing you what needs to be done then leave it up to you to do it. Unless they have marketing experience and really know how to market the two might not go together. So you might need a business coach to advise you on what to do and then someone else to actually implement it. I am fortunate that i have someone who can do both.

Hope this helps

Neil Steggall

Neil Steggall , Partner at Wardour Capital Partners

Hi Michelle, At WCP we provide mentoring and coaching services tailored to each clients specific needs, and requirements through a team with broad ranging skil... read more
Hi Michelle, At WCP we provide mentoring and coaching services tailored to each clients specific needs, and requirements through a team with broad ranging skills, experience and contacts. The results are generally very positive, cost effective and we tend to be engaged long term. Once we understand a clients needs and develop respect and trust for each other we communicate mainly by phone, skype, facetime etc. As an example I personally have mentoring clients in four Australian states, Asia and Europe. It is a very rewarding and enjoyable relationship for both parties and over time several strong friendships have been forged. This isnt answering your specific question but I hope it helps in some way! Cheers, Neil.
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Lisa Ormenyessy

Lisa Ormenyessy , Business Coach and Marketing Specialist at Straight Talk Group

Hi Michelle - yes - over 80% of my clients!

Before studying to be come a coach over 13 years ago now I had a marketing consultancy and many of my clients see me for both.

Another thing they really value (and I am sure Hitesh will concur) is that I work in partnership with an accountant. This means that all the marketing and business coaching that I do is constantly measured and monitored via the numbers. It really makes a stand out difference to our clients.

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