What are some of the best ways to promote a new website?

After a new website launch, how do you promote it to get more visitors and brand visibility?

Top voted answer
John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

A question that would benefit from some additional
information (in addition to the site’s newness) as it is impossible to respond constructively to such generalisation Michelle. Why do you want to promote it? What douse it contain? Who are likely to find it of most value? What makes it so outstanding that it is worthy of promotion?

Without some specifics all you are likely to attract is a avalanche of random viewpoints potentially irreverent and maybe even detrimental to your purpose.

Maggie Holley

Maggie Holley, CEO & Partner at

The first question i would ask Michelle is how much unique content you have on your site? Its very difficult for a site to do well on the Search Engines like Google without a LOT of ( very relevant to your niche market) content! Without that, your potential clients will not be shown your site by those Search Engines. Also, have you taken advantage of all the FREE Listings available in Directories for your niche? Happy to discuss this with you as I do have some insights, being a Google certified Marketing agency. :)

Zac Johnson

Zac Johnson, CEO at Blogging.org

If you want to increase your site traffic, SEO and content promotion is the best way to accomplish it.

SEO is all about the content you create and how you promote it. Without the necessary promotion, your website or blog will just get lost in the mix.

No matter what niche market you are in, it’s extremely important to know your audience and what type of content they want. This will help with SEO and ranking for long tail keywords that your audience is likely typing into Google.

Also make sure you niche down as much as possible, as this is where you are going to find opportunity and be able to potentially establish your site as an authority and trusted resource for information.

If you want to improve your site’s SEO and make your content better than what’s currently out there, it’s all about the content creation and content promotion plans you have for your site. These are the two most important things to remember.

CONTENT CREATION - Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.

CONTENT PROMOTION - With over a billion active websites and blogs online, there is already way too much content out there. Without the necessary content promotion, your site is just going to get lost in the mix. You need to continually promote your content to new audiences.

To better explain all of the above and how you can use such methods to increase traffic on your own site let’s cover the many components that go into a great marketing and branding plan to grow a website or blog. Not only will content creation come into play, it’s also how much effort you put into your content promotion as well.

In the world of blogging, this can be done in a number of ways.

We are currently using the following methods to increase traffic, backlinks and exposure to our sites:

  • High quality blog content, case studies and tutorials
  • Social media to connect with new audiences and share blog content The creation of shareable content like infographics
  • Guest blogging and article contributions on other sites
  • Creating expert round ups of other top bloggers and industry influencers
  • Getting interviewed on other podcasts and running a podcast of our own

If you implement these tips into your own marketing and content creation efforts you should see continued success.