When you search something online, if a link is a sponsored ad at the top of the page what is your reaction to it?
Considering that paying third parties to conduct SEO is common place, just how is that different from paid Advertisements?
Jef Lippiatt , Owner at Startup Chucktown
Great question. My reaction is based on the relevance of the information. If it is related to what I just searched on, I may click on it. However, if it is just the corporate website for something I'll scroll down and click the actual link (regular results not sponsored) simply because sometimes the sponsored ads take you to a landing page instead of the actual home page.
I am probably the odd exception. When I'm searching for something, I usually go 5 to 10 pages deep within the search results. Why? I want to know that I'm finding quality information, not just highly ranked or sponsored. Think of every page after page 3 as where all the "Indie" results are.