How to grow my domestic cleaning businesses?

I would like to know how I can try and build my business up a bit more to bring in my work & more income. But I must realise that at the end of the day, I am only one person & I still I mainly advertise through Gumtree & of course FB & a few of my clients are word-of-mouth.

Top voted answer
Lisa Ormenyessy

Lisa Ormenyessy, Business Coach and Marketing Specialist at

Clive, I have found that most domestic cleaning business I know are flat out trying to keep up with the work load. Why? Because of the referrals they accumulate from providing a brilliant job and 'wow'ing their clients.

Please don't misunderstand me, I am not saying you don't do a good job, instead I am asking .... What are three things you could do to categorically 'blow your customer out of the water'?

I know our cleaner goes above and beyond and our referrals alone have caused him to put on a new employee. He is not inexpensive either - however, the value he provides is totally worth it.

For example, when he cleans a toilet he folds the toilet paper up into a triangle like you see in the hotels and places a smiley face stamp on it. The silly thing is it makes no difference to the cleanliness - it does however make us smile and think he's doing a better job.

He is always able to find something 'extra' to do (and hence raise his rate) weather it be skirting, windows or a mark on the carpet.... he sees things we don't - and communicates it to us. We therefore have the perception that he is valuable.

He leaves a checklist behind of all that he has done - this tells us that he is a professional, has a system and takes pride in what he does.... he is not just 'cleaning'

The house always smells great when he has finished too.

I guess the take away here is that he has a fantastic attitude towards his business and this rubs off on us, the client.

I hope this helps.

Samantha Goodman

Samantha Goodman, Marketing assistant at Handy Cleaners

Top 30% Legal

When you start a domestic cleaning business, it's likely you'll do much of the cleaning work yourself, with the opportunity to hire experienced and skilled cleaners and take a step-back later on. Having the state-fo art cleaning equipment is the best way for you to gather some new, repeat customers. You can always count on your friends aand relatives to suggest your cleaning to business to their colleagues at work, and, suddenly, you have a lot more jobs to do.