Clive Enever

Are there any other Domestic Cleaning businesses that may be able to offer me some hints/tips/advice?

I would like to know how I can try and build my business up a bit more to bring in my work & more income. But I must realise that at the end of the day, I am only one person & I still I mainly advertise through Gumtree & of course FB & a few of my clients are word-of-mouth.


1 Answer

Lisa Ormenyessy

Lisa Ormenyessy , Business Coach and Marketing Specialist at Straight Talk Group

Clive, I have found that most domestic cleaning business I know are flat out trying to keep up with the work load. Why? Because of the referrals they accumulate from providing a brilliant job and 'wow'ing their clients.

Please don't misunderstand me, I am not saying you don't do a good job, instead I am asking .... What are three things you could do to categorically 'blow your customer out of the water'?

I know our cleaner goes above and beyond and our referrals alone have caused him to put on a new employee. He is not inexpensive either - however, the value he provides is totally worth it.

For example, when he cleans a toilet he folds the toilet paper up into a triangle like you see in the hotels and places a smiley face stamp on it. The silly thing is it makes no difference to the cleanliness - it does however make us smile and think he's doing a better job.

He is always able to find something 'extra' to do (and hence raise his rate) weather it be skirting, windows or a mark on the carpet.... he sees things we don't - and communicates it to us. We therefore have the perception that he is valuable.

He leaves a checklist behind of all that he has done - this tells us that he is a professional, has a system and takes pride in what he does.... he is not just 'cleaning'

The house always smells great when he has finished too.

I guess the take away here is that he has a fantastic attitude towards his business and this rubs off on us, the client.

I hope this helps.