Does anyone else have any marketing rules they have to constantly remind themselves of?
Or anything that was a real epiphany for you?
Fiona I remember when I first learnt about the life-time value of a client. It was many years ago now, however it made a huge difference.
How about you;what's yours?
Dmytro Moroz ,
Digital Marketing Strategist at Kanbanize
My biggest and hardest to follow rule it start small, validate ideas and experiment. All of these come from the Agile Marketing philosophy. Feeling creative and working on a huge project is something marketers really love, but it's not a sensible thing to do. I've talked more about this in an article on Agile Marketing
The key marketing rule I have to remind all my clients of is that nobody actually cares about them or their business. Consumers care even less about the clichéd marketing rhetoric they continuously spout and prospects have no time or interest in listening to your brand’s story. It is a harsh reality, but only when you appreciate that customers are only reliably interested in what you proposition has in it for them, marketing becomes far less challenging and significantly more effective!
Jef Lippiatt ,
Owner at Startup Chucktown
I have two pretty important ones: