How many people look at their local newspapers for local events such as such as training?
Or do people simply throw them in the bin without looking at them each week. I am trying to capture a diverse market but I am wondering if it would be best just to focus on social media posts and paid advertisements through Facebook, LinkedIn etc, create a you-tube video and link it to my website and social media pages, run some flyers up and hand out
Simple test in 2 parts -
1 See if anyone is promoting anything similar (to a like audience) in your local paper.
If not ring the editor and suggest that they do a profile editorial on your (unique to the aria) new service,
2 If there is anything similar call them and ask them to quantify the response they have had and if they are intending to repeat their promotion.
Print is quite dead and risky for small business advertising. If you can get in with your council and list your event through that it may be OK. I don't regularly read the local paper, but have a glance occasionally when I'm having a mental break from screen time which is a healthy thing to do once per week.