Wordpress is a content management system (CMS) for a website.
I find Wordpress to be one of the most user friendly platforms for website edits. Wordpress is the main CMS my company uses when building websites for our clients.
Think of your website as your online showroom and employee that works for you 24/7. At any time of the day when people are visiting your website, it is there to sell your products/service.
A performing website will have a great user experience and journey that will answer your target markets questions as the enter your website/landing page.