Jacky Peile

Can anyone give me some tips with expos?

I have been asked to do my first bridal expo in sept and I am not sure what to expect or what would be expected of me presentation wise on my stall etc.

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2 Answers

John Eustace

John Eustace , Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

The Warwick Merry book that Monika has recommended will help set you up very nicely indeed. It covers many of the elements you must get right. Preparation and follow up is essential, resource planning for both is often overlooked or grossly underestimated. If you have 200+ enquiries to respond to you must have them prioritised, who needs a follow up within 24 hours and who can happily wait a week! Hot prospects followed up more that 10 days after the Expo ends will by then have cooled significantly. Three tips I always find me exhibiting clients appreciate are:1 'Wear comfortable shoes', as you will be on your feat for at least 8 hours, Even better, take a 2nd pair and change them midway through the day, it makes a real difference to your endurance, stature and presence and it really shows when prospects approach your stand.2 Never stand on the front edge of your stand adjacent to the visitor’s corridor. Step back to expose a clear and inviting area of vacant floor where a visitor can comfortably enter your inviting display.3 And most importantly make certain all your exhibition staff master the art of the 60 second sales call, this will ensure that you don’t get bogged down discussing details with one prospect, whilst 4 others pass you buy because your already busy. Happy to provide details on fast tracking prospect qualification, interest logging and politely getting them off your stand feeling they have been efficiently and courteously looked after.

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Those are really great tips.... read more
Those are really great tips.
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Monika Newman

Monika Newman , Virtual Secretary/Personal Assistant at Absolutely Virtual

Jacky go to Warwick Merry's website and download this complimentary PDF with lots of useful tips about Tradeshows -

www.warwickmerry.com/PDFs/Top10TradeShowTips1.pdf

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