Jackie Marchant

Does anyone have any ideas on how to best market the label or get it into stores?

I am in the process of launching a new casual/sportwear range. Bescides marketing on Facebook and selling that way.

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1 Answer

Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

It really depends on your brands positioning. Are you looking for an exclusive partnership? Wide distribution? Or are you focusing on niche / boutiques?

Some of the above questions should easily be answered by how your brand is positioned. If you are "premium" you should look for an exclusive partnership or boutiques. If you are going for "trendy" you should focus on boutiques and high end department stores. If you are going for "affordable" you should aim at large chain stores.

The deal has to work for both you and the retailer to make sense for both of your brands. Do you have your whole sale pricing in place? If not, you need to understand your price point for whole sale customers before you start reaching out to them.

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