What's the one social media you would choose to promote your business?
Periscope, Blab, Instagram, Facebook Live, which social media channel should you focus on?
If you were serious about promoting your business you would never ever rely on just one. If you "had to" you would select the SM platform that integrates with your off-line marketing focus and media.
Facebook Live. I believe there is a bigger audience that had access to it.
I would choose (and have chosen Periscope). I'm starting to post on it more regularly. I am interested in Blab, but I believe it is best used for a discussion (multiple people chatting at once) or having some of your customers give testimonials live during a session.
I really dig the Periscope integration with Twitter since Twitter is my main social media platform of choice for 2 of my ventures.
Go with google adword