Do you utilise letter drops for professional services?
I was just wondering if you've found success with them. I'm not talking millions here, just if they generated much interest?
It may fall into the "traditional" and in some eyes out-of-date box of tactics, but we've had considerable success with direct mail for professional services selling B2B.
And depending on the service and the offer being made, even unaddressed mail-outs to all businesses within a postcode area has had an effect. Caveat here: the offer has to be compelling and the creative delivery outstanding.
Here's a recent case study example on behalf of an accountancy client:
The campaign comprised a highly targeted sales letter within a custom envelope.
The firm's principal was repositioned as an SMSF Audit Specialist, and we ran a traditional direct mail campaign to his database of accountancy prospects.
As a result of this single mail-out, the firm won over $30,000 of new business, and an ROI of almost 2000% was achieved.
I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.
If you want to generate much interest there are several key points to remember before choosing sending automated emails.
- Get personal, use their first name when contacting
- Choose an interesting subject line
- Write the message as short as possible
- Follow-up to them
In case you want to get more options to understand who are your subscribers, I would suggest using Hubspot.