Why would you hire a copywriter?
Where are the aspects I'll need to hire a copywriter for?
Having worked in marketing communications and copywriting for over 20 years, I believe the greatest benefit to hiring a copywriter is they provide an objective viewpoint from which to promote your business.
The biggest obstacle to great content that gets results is the gap between what businesses know and say about their product or service, and the answers or solutions your customers are seeking. Sometimes you can be too close to your subject to communicate in a way that is meaningful to your customer.
A copywriter can help you bridge this gap by creating content that describes your product or service in terms your customer can relate to, which in turn gives them confidence that you can help them and a reason to take action.
If you'd like to chat further about your copywriting needs, I'd be very happy to help.
Hi Marko - the quick answer is to sell more. A good copywriter is a great investment in your business. While there is an large financial investment up front it will pay for itself over and over again.
One of the largest issues is the fact that many (doubtless most) business owners can’t readily see the value of a good copywriter until they have experienced the results that can be achieved. Megan’s first comment was very true, an objective view is usually able to see through the ubiquitous me- too clichéd nonsense that forms most DIY copy.
The signs are very obvious usually stating that they are “a leader” in something or other, are “passionate” about their business, are “customer focussed” and offer “complete solutions!”
Paragraphs invariably begin with the word “We,” are concerned with how long they have been in business and the expertise of their friendly staff.
DIY copy is almost invariably all about the author, rarely about the reader and usually devoid of any discernible marketing value.
This may sound harsh, but I have been introducing all my clients to the fact that nobody genuinely cares about them or the product/service they offer for the last 40 years.
Never lose sight of the fact Marko that people only care about what is in it for them. Therefore, an accomplished copywriter will be able to convince your readers that what you have will deliver precisely the thing they most desire! That is why you would hire a copywriter!
I am a copywriter, and I could ask myself "Why would I hire an accountant?" Because I'm terrified of numbers. If writing makes you shudder, that's why - on a very basic level, of course!
Most business owners aren't good writers as it's not their area and if it is they are time poor to focus on good copy - objectively and impartially as outlined.
A good copywriter is invaluable for your print, sales communication material, blogs, website, on hold messages and the list goes on.
They should be able to bring endless amounts of measurable value.
I've used a copywriter to maximise my marketing. It might look great but if it doesn't read well or say the right thing, then all that graphic design work is lost, and so are future customers