What can I do with a $100 marketing budget?
This is my first question - please be gentle!
Hypothetically, if you have a low marketing budget of $100, what can you do with it to promote your business?
You don't specify a timeframe or any goals, but here's a suggestion for what it's worth.
I would spend my $100 on membership of my local business networking group (CofC, council-organised, church-based, whatever) ensuring there were at least 50 – 100 members.
Next step is to volunteer your speaking services at a regular networking mixer. Ensure your content is entertaining, riveting and contains tons of valuable information. Strike the right balance between sales pitch and info bank.
During your presentation, make it clear you're looking for referrals and provide an incentive for members to get to know and like you through ongoing 121 contact.
Utilise available social media and press coverage both before and after the event. Obtain testimonials and (smartphone video) interviews with attendees to post on your website/blog.
Mix all ingredients in a large bowl, bake at 35 degrees C for about six weeks over summer. Repeat.
If you have a business that would allow you to go any type of giveaway, I would do a competition facilitated through a messenger BOT on your facebook page with the $100 advertising spend. Give away something irresistable if you can - that is actually your product or service so you're attracting your ideal client. Run for 10 days on a $10 spend through an ad on FB targeting your ideal client.
When set up right through the use of a program such as Many Chat or Chatfuel, all those who enter can become subscribers of yours (eg: leads to market to in the future about your product or services) and they are captured for you in a list in the program you use. You can then use the program to broadcast out directly from your FB page to their messenger with info or an offer and even if they are not 'buying' straight away, you can work them just like you would an email list educating them on what you do or what your product is.
This is our go to when we have a client with a low ad spend budget but they want a well executed campaign. Hope this helps :)
We are quite gentle :) Love this question Tim, I'm totally excited and want to answer it, but I'll wait till some others give their answer first. I should be a nice host right :)?
I went $54.50 over my budget. I spent $100 to become an exhibitor at a small business expo. The rest I spent with vista print. Got 250 business cards, 50 postcards, a small banner, a hat and a pen. Got to have something to offer! I've already got some good value out of this spend for the event. At the pre-event luncheon I have arranged a guest speaking engagement at a TAFE college and also I now have an article to publish in this http://nifnex.com.au/ small business magazine. Brent, I tried hitting up the local area but didn't get very far. I don't have a car and walking around in 40 degree heat wasn't super conducive to my persistence. Cheers! Tim
All the advice given has merit, but if you need a website you can achieve it on your budget. If you use Word Press their is no charge and you can develop the site yourself - there are lots of instructional videos on YouTube. Even if you have never done it before you can have a decent website (it would cost around $2000 from a web designer) up and running in a day or so.
You can get a domain name for very little and hosting comes really cheap. I have a code for Host Gator which will give you 25% normal hosting packages (if you are interested use pjdsavv813) when you take one of the hosting packages, they are all available on monthly plans so you dont have to commit for long term contracts. This will allow you to have as many domain names as you want for the same hosting cost.
If anyone else wishes to use the code - please feel free.
Once you have this set up you can add pages and even offers, these can be promoted via your free channels such as Facebook, LinkedIn, Twitter and the like...
Its a good idea to link these accounts where possible and appropriate to do so. This means you only have to write it once but it appears in several sites.
Some great answers here! I specifically like Steve's approach.
$100 gets you a lot of coffee meetings. My twist on the same idea is to get onto linked in, find your target audience, connect and meet them in Real Life. Business is about relationships so if you only get 5 good leads from your 50 coffee meetings you are on your way.
$100 ... for how long? A month? A year?
It depends on what you sell and to whom. An easy pick would be an Google Ads campaign, or a Facebook ads campaign.
I'd agree with Steve - spend it on fuel getting to as many networking groups as possible. This is crucial when you're starting out.
I'd spend it on Facebook advertising and spread it out over several weeks, doing small doses at a time (i.e. $10-15) to test how things are going and to change things up.
Yes please. Thanks Wendy :-)
Thanks Steve! Yeah, my parameters were a bit vague. Apologies, question virginity apprehension... That's a great strategy and it's already being deployed! As for volunteering speaking services, thanks for the great tip, thanks! I'll add that to my mix! \m/ >.< \m/
Hit the streets! Go visit traders in your local area, don't sell to them instead offer something.
Networking = Marketing.
Tim what is your business? My suggestion would be to get writing and contributing online and in print as much as you can.
Hi Linda. My business is making Smartphone apps for businesses. I am meeting a small business magazine publisher tomorrow so will be writing an article for that soon.
I think the comments made so far are terrific. I was just wondering if you are set up on Facebook or even if you are not $100 on Facebook advertising could definitely help in getting your name out there.
Find complementary businesses you could partner with and refer business to one another - so for example someone who designs websites but doesn't do apps or a business coach who may be able to refer their clients to you.
Google Adword, if you're new with Google Adword, you'll get $50-$100 Free Credit from Google on top so you have just increase your budget by 50-100%. Pick the keyword that is relevant to your business and drive traffic to your website.
I'd look at what resources and skills you have too:
- can you write some articles for your website and then share them on your social media platforms
- create a lead magnet for your website and grow your email list
- start connecting with people on Linkedin and sharing valuable content
- look at people you could collaborate with
- do LinkedIn live videos, get on camera and talk about a topic that interests your audience.
All these things are free, you just need to implement them yourself. Good luck.