How can I use discounts or promotions to attract more clients?
So, I've been running my business for a little while now. I have a steady amount of work that flows through. But I'm not busy to my full capacity. And I'm ready to grow my business, and want to hire some new staff that I've been working with as interns.
To do this, I need to take on more clients.
I've put some "promotions" on my business' site to offer discounted rates to different groups of people with the hope it will attract new people to work with.
Where can I advertised these promotions, or get them seen by potential clients? Or - what are some good ways to find new clients?
Kealy, There's a section on Anthill called Antmart that might be what you're looking for.
It works by running a heavily discounted offer which is redeemable only when a predetermined number of people take it up.
Another straightforward advertising opportunity I've used is SourceBottle. It's low-cost and seen by lots of your (I imagine) potential prospects. Allow the Sourceys to write your ad for you – very clever people.
The customers you are seeking don't respond to offers or deals. You need word-of-mouth. Ask (or incentivise) your existing clients for referrals. If that doesn't work then pick some potential clients you want to work with and make them an offer -- most will ignore but remember you only need a few to respond.
Thanks for the reply Steve!
I didn't know about Antmart - checking it out now.