Michael Tutek
Michael Tutek Founder at Preezie

Has anyone here been successful at generating low cost or what i call smart traffic?

Hi All,

Has anyone here been successful at generating low cost or what i call smart traffic?

Examples may be PR, content marketing or some disruptive marketing campaign, could even be a low budget great video add, similar to the dollarshaveclub one.

Anyone here have any ideas or can share some success stories?


Steve Osborne

Steve Osborne, director at Stephen Roger Osborne

Top 10% Branding


"Low cost" is a relative term. It depends on the expected/achieved ROI (Return On Investment).

For example, I may spend $10 per click on a PPC campaign to gain a 10% conversion rate, on a product worth $100. That's a poor ROI.

The same $10 and 10% conversion rate on a $1000 product is very good.

Examples of very large returns from very low budget marketing are so few and far between as to call them at best, a happy accident, or at worst, virtually non-existent.

While I can share some "limited budget" successes I have achieved for clients, first I suggest you figure out your desired return and set an appropriate budget to achieve your goal.