What Is The Most Important Thing You Learned About Your Business?
Never underestimate the power of rapid change for good, bad and ugly. Don't have a most important one, but its good one for now that comes to mind :)
Failure is a step closer to success.
Ebay as an additional sales channel has both positives and negatives, but overall it's worth using:
It adds incremental sales, allowing for lower cost imports.
It works for some of our categories but not others. Eg. small items that China can ship directly to Australia - we can't even compete on Ebay for those.
The fees are fixed at around $25 per month + 9% commission. We can run that year-round, unlike some other advertising that we have to pause in the low season.
A second point:
Focusing more on our hammock chairs improved our low season, since they are less seasonal than our regular hammocks. We improved our range and promotions, and it is proving successful.
Clarification on the type of clients we love to work with and what activities we really enjoyed. This was important to us because we wanted to build a business as they say in China that last 100 years..It's not just a job, its our way of life.