Create a product or service that lots of people want. If you find out how people are feeling just before they need your product you can work out how to provide information that will help them solve their problem. Then, when they are solving their problem, they'll come to you to solve it.
Using Social Media and a PR campagain pre-supposes that you know your customer really well... if you don't, it'll be money wasted.
Tania Willett Owner and PR Consultant at TJW Public Relations
Another way to drive traffic to your website is to conduct an online PR campaign. There are a number of ways this could be done depending on your business. A PR campaign doesn't need to be costly. There are a number of 'DIY PR' options out there. Through your online PR campaign, not only will you drive people to your website but you will also receive added brand credibility that having media exposure brings.
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