George Dye

I'm running Facebook ads but no one is signing up on my website, what do I do?


1 Answer

Hamish Anderson

Hamish Anderson , Founder and Director at Mesh Consulting

Hey George.

I am not trying to be 'smart' when I make this comment, but there could be a number of factors at play here. I will list a few thoughts (Sight unseen of the campaign or your page)

  • The Facebook campaign promise is not mirrored by the website
  • The targeting of your campaign is not tight enough to pre-qualify people
  • The offer is not enough to entice them (What are you selling on the site?)
  • Are you getting click through on the ads and driving people to the site? Can you see the metrics on how people are engaging with your page (even simple ones such as time, click throughs etc). Maybe you have a conversion funnel issue
  • I am happy to discuss more if you like, but more context will probably help.