Andrew Critchley

What are the most effective PR strategies today?

For a coaching business

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3 Answers

Linda Reed-Enever

Andrew

Education is the best PR strategy you can use for a coaching business. By educating your market you are not only showing you know your stuff, you are sharing content that works for editorial needs.

I have just gotten off the phone with an editor in the business arena and we were talking about engaging the reader with short how to content that they can walk away and do something with or realise they need your help.

Look at guest post slots, book contributions and guest speaking opportunuties to get started.

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John Eustace

John Eustace , Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

The role of Public Relations (PR) is to establish and maintain relationships with an organization's target audience, the media, government and other opinion leaders. PR’s common responsibilities include designing communications campaigns, working with the press to stimulate publicity, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and appearances, speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness, event management and sponsorship opportunities in addition to the narrow view of writing media releases and other content for news,.

PR can (and is) applied effectively in a myriad of various roles from propaganda and subversion to building genuine or virtual preconceptions within a given sector of society. PR’s vehicles (or media) are as numerous as the messages it can communicate (or falsify).

The most effective strategies today are exactly the same strategies that have historically worked best since the beginning of time. Success in the field of public relations requires a deep understanding of the interests and concerns of each of your client's many publics. So the all-time winning strategy is one that effectively addresses those concerns or aspirations and employs the most powerful weapons in your public relations arsenal.

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Gisele Boulay

Gisele Boulay , Founder at Gisele Boulay Communications

Hi Andrew: Would that be business coaching? For effective PR, you'd need to position yourself as an expert. There are a few ways you can go about this. Tactic A - Media Relations. Journos are always looking for experts with interesting stories/points of view. Identify a fresh and interesting angle in your area and craft a concise media pitch. Identify publications that your market segment would be reading - then research/identify appropriate journo(s) in those pubs you should approach. Tactic B- Content Development. Same objective - raising your profile. Develop quality and high-value content targeted to your potential clients. Examples, blog posts (for your site and/or a contributed piece for an appropriate publication), SlideShares, eBooks. Look for guest blog opportunities, speaking gigs. The thing here is to be a little different from the rest. Too often pieces from "thought leaders" regurgitate the same info over and over. Hope this helps.

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