How much would you pay for a 12-month marketing plan as a small business?
We have positioned our consulting products to be affordable to start-ups and small businesses, however, we have found that being affordable isn't necessarily a reason as to why someone would purchase from us.
How much would you pay to receive:
Boost your Business Package:
- business review
- explore goals & objectives
- website analysis
- competition analysis
- swot analysis
- plus the actual 12-month marketing recommendation
Thank you :)
It would really depend on what results the marketing plan would be able to deliver. If it can generate x number of clients or leads, x increase in traffic, x% increase in profit... From the client's point of view, it's all about ROI. They might be willing to pay $20k if it can bring in $200k work. Conversely, $1k would be a bit exorbitant if there's no sign of results generated. Focus on the value you can deliver for your client and be able to communicate this in numbers... and you can charge however much you want, relatively speaking.
7 different packages should allow you to pitch pricing to suit the client's budget and expectations. ROI is the one attribute that you must be able to demonstrate.
Hi Lauren. Hard to say without more detail on what I actually get. Is it really detailed like a blue print that I'd follow every month and refer to, or general guidance/ideas? This is my rough thought: detailed blueprint: $1000. More General guidance $500.
Thanks, Ashley. That's actually really helpful. I don't think it's been specified well enough.
Jef Lippiatt, Owner at Startup Chucktown
Agreed pricing too low will also either land you bad clients, or good clients that would have paid much more for the information and the results. Value driven pricing makes total sense for professional services.