Lauren Hutchin
Lauren Hutchin, Founder/ business manager at My Marketing Friend

Market research

How much would you pay to receive a 12 month marketing plan?

We have positioned our consulting products to be affordable to start-ups and small business, however we have found that being affordable isn't necessarily a reason as to why someone would purchase from us.

How much would you pay to receive:

Boost your business Package:

business review

explore goals & objectives

website analysis

competition analysis

swot analysis

plus the actual 12 month marketing recommendation

Thank you :)

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2 Answers

Yee Trinh

Yee Trinh , Cofounder at SavvySME

It would really depend on what results the marketing plan would be able to deliver. If it can generate x number of clients or leads, x increase in traffic, x% increase in profit... From the client's point of view, it's all about ROI. They might be willing to pay $20k if it can bring in $200k work. Conversely, $1k would be a bit exorbitant if there's no sign of results generated. Focus on the value you can deliver for your client and be able to communicate this in numbers... and you can charge however much you want, relatively speaking.

Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

Agreed pricing too low will also either land you bad clients, or good clients that would have paid much more for the information and the results. Value driven p... read more
Agreed pricing too low will also either land you bad clients, or good clients that would have paid much more for the information and the results. Value driven pricing makes total sense for professional services.
John Eustace

John Eustace , Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

7 different packages should allow you to pitch pricing to suit the client's budget and expectations. ROI is the one attribute that you must be able to demonstra... read more
7 different packages should allow you to pitch pricing to suit the client's budget and expectations. ROI is the one attribute that you must be able to demonstrate.
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Ashley Bryan

Ashley Bryan , Owner at Webstrategies Pty Ltd.

Hi Lauren. Hard to say without more detail on what I actually get. Is it really detailed like a blue print that I'd follow every month and refer to, or general guidance/ideas? This is my rough thought: detailed blueprint: $1000. More General guidance $500.

Lauren Hutchin

Lauren Hutchin , Founder/ business manager at My Marketing Friend

Thanks, Ashley. That's actually really helpful. I don't think it's been specified well enough.... read more
Thanks, Ashley. That's actually really helpful. I don't think it's been specified well enough.
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