Why is SEO marketing important for accountants and bookkeepers?
How does SEO help accountants and bookkeepers market themselves? Can anyone share some other tips on marketing for bookkeepers?
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) can benefit businesses in any industry. The main thing to keep in mind is what your goals currently are. If you are trying to grow or expand your business it definitely could be helpful for lead generation and brand awareness. If you have a steady stream of clients, it would still be a way to mitigate client turnover (keep a few new clients coming to you in case any existing clients leave). Also putting out content (ads, information on your website, blog articles and whitepapers) are great ways for people to think of you and your business as a leader or thought leader in your industry.
Another key reason search engine marketing is beneficial for accountants and bookkeepers is that clients often choose these professionals based on very personal criteria - it's as much about who you are as what you do. SEM can help you build your identity and help clients understand the people or person behind the brand, giving them more confidence and trust in your ability to meet their individual needs.
SEO is just as important for accountants and bookkeepers as it is for businesses in other industries. If you are providing bookkeeping and accounting services in local areas, SEO can help you target and attract local clients and increase your brand awareness. Research by Backlino shows that the first organic search result on Google has an average click-through rate of 31.7% and is 10 times more likely to get a click than the result in 10th place. The high-ranking sites are there for a reason, i.e. Google has established that these sites are authoritative, credible and deserving of ranking at the top. Moreover, if you rank higher than your competitors, you’re in much better stead to win clients.
Some SEO tips for bookkeepers and accountants include:
Create a blog to demonstrate thought leadership in your field. Creating high-quality and share-worthy content may also help you build backlinks to your site.
Create social media accounts for your business and share your blogs.
Conduct keyword research to identify the key bookkeeping/accounting terms and queries your target audience is searching for. This will help you inform and structure your website content.
- Create a Google My Business (GMB) page, ensuring all key information is completed correctly.
- Ask clients to leave reviews on your GMB page.
It’s definitely worth setting aside a few hours each week to invest in optimising your website SEO. If you have the budget, you can also consider outsourcing to an SEO agency.