Is search engine marketing important for accountants and bookkeepers?
Jef Lippiatt , Owner at Startup Chucktown
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) can benefit businesses in any industry. The main thing to keep in mind is what your goals currently are. If you are trying to grow or expand your business it definitely could be helpful for lead generation and brand awareness. If you have a steady stream of clients, it would still be a way to mitigate client turnover (keep a few new clients coming to you in case any existing clients leave). Also putting out content (ads, information on your website, blog articles and whitepapers) are great ways for people to think of you and your business as a leader or thought leader in your industry.
Megan Edwards , Expert Content Marketer + Copywriter at mWords Communications
Another key reason search engine marketing is beneficial for accountants and bookkeepers is that clients often choose these professionals based on very personal criteria - it's as much about who you are as what you do. SEM can help you build your identity and help clients understand the people or person behind the brand, giving them more confidence and trust in your ability to meet their individual needs.