There is an overwhelming array of options when it comes to marketing, and for a new business with just a basic website as the only marketing channel, it is easy to become paralysed by indecision. How do you decide, especially when you're not certain where your potential market can be reached? Traditional media? Direct marketing? SEO and online advertising?
How do you determine the most appropriate media for marketing a new business?
Asked by Micha Wotton Head of Development at SavvySME