Garbo Kelly
Garbo Kelly at Garbo and Kelly- Eyebrows Makeup Kit

How do you increase sales in online business?

I have an online selling website and I want to increase my sales. What can I do to increase the number of people coming to my website?

Top voted answer
Steve Osborne

Steve Osborne, director at Stephen Roger Osborne

Top 10% Branding

Garbo, having looked over your website, there are numerous ways to increase your traffic. Advertising is the most obvious. However, increased traffic doesn't necessarily equate to increased sales. If your current marketing and sales systems are faulty, more traffic will simply result in greater numbers of lost sales.

The choice of which methods/channels to use depends entirely upon your available budget and expected return. By which I mean, first establish the goals for your marketing.

Where are you now? Where do you want to be at a given future time? What resources can you make available to get you there?

The questions have only just started. What percentage of your current visitors become buyers? Whatever the figure, find out why and quantify your funnel.

  • Where are visitors coming from?
  • How valuable are your current social channels?
  • Where are buyers coming from?
  • What characteristics do they share?
  • Are would-be buyers dropping out of the shopping cart?
  • What does it currently cost to acquire a customer?
  • Who is your customer?
  • What would attract her to the site?
  • How often does she buy?
  • What would entice her to buy more/tell her friends?

The list of potential questions to be asked goes on and on.

When you've established your goals, you can certainly go about answering them yourself with access to good reference material and advice. But to figure out which questions are relevant to your business may require outside help from a marketing consultant.

This is probably not the answer you want to hear, but I think you must start with the fundamentals before spending any money on increasing traffic.

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Great answer Steve!

Terry Chadban

Terry Chadban, Founder/Manager at Port Macquarie Online Marketing

Garbo, before you do ANYTHING else, update your Wordpress framework and plugins, your website is way out of date and vulnerable at the moment. If you do start to attract more visitors you will also inevitably attract the wrong sort of visitors as well.