What is the best way to plan a Facebook marketing strategy?
What should you consider in your social media marketing strategy?
My suggestion is that you review your over-arching Marketing Plan as your SM strategies would be part of this. It will depend on your budget, product/service, defining your customer (market) and what you're trying to achieve (awareness, sales etc). Consider how you will measure the RoI of your SM strategy (cost per lead).
I hope this helps.