How can I get to know more about my audience?

Having your own tv show like bondi vet helps :)

If that is not possible, there is a lot of creative ways you can increase your exposure. I will start with the fact that people love cute animal photos and you are surrounded with animals all day long. You can create instagram/facebook/twitter account and post cute injured animals photo from your surgery, insert your business logo or name in the photos and share them on instagram or twitter or facebook. Another way is to start a blog on how to care for your pets, do's and don'ts of feeding/grooming/cleaning pets, etc so that pets don't get sick and need to go to the hospital. I'm sure you have a lot of wisdom on how to care for animals and there are a lot of animal owners who would be looking for those information. Not only you will gains people's attention, you wuold also gain their trust.

It is easy to suggest generalities, however what has proven popular on social media has little bearing on fiscal reality and your practice’s commercial aspirations. You will find that there is a great deal of emphasis placed on technology and rather obvious communications platforms, and whilst they may eventually be considered relevant, it is what you say and to whom that must dictate the avenues you subsequently select.Your business requires some effective differentiators, possibly one or two may have already been identified. Look at what other Vets are doing and analyse what you can do that will eclipses them. Set out to establish a business that the others will need to compete with, rather than following any fad driven trends. There is little point in publishing cutesy photos or using your valuable time on a blog that will likely only ever be read by your immediate family!As far as getting to know more about your audience, that initially mandates that that your niche market entry point (and the audience that represents), must initially be aligned to your specific skill set and then identified.