Animal Emergency Service
Animal Emergency Service, The Animal Emergency Service is a specialised veterinary pra at Animal Emergency Service

Market research

How can I get to know more about my audience?

I have an animal hospital and I want to increase the profit of my business or my audience.

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2 Answers

Marcus Tjen

Having your own tv show like bondi vet helps :)

If that is not possible, there is a lot of creative ways you can increase your exposure. I will start with the fact that people love cute animal photos and you are surrounded with animals all day long. You can create instagram/facebook/twitter account and post cute injured animals photo from your surgery, insert your business logo or name in the photos and share them on instagram or twitter or facebook. Another way is to start a blog on how to care for your pets, do's and don'ts of feeding/grooming/cleaning pets, etc so that pets don't get sick and need to go to the hospital. I'm sure you have a lot of wisdom on how to care for animals and there are a lot of animal owners who would be looking for those information. Not only you will gains people's attention, you wuold also gain their trust.

Animal Emergency Service

Animal Emergency Service , The Animal Emergency Service is a specialised veterinary pra at Animal Emergency Service

Thanks for your great suggestion. We have all social accounts and have a fan following but fan following is not increasing from a long time even we get good res... read more
Thanks for your great suggestion. We have all social accounts and have a fan following but fan following is not increasing from a long time even we get good response on our posts. Your suggestion for blog is also good. We will take it in mind.
Alan Daniel

Alan Daniel ,

Wow. That's true. Content marketing around those things will be very helpful (esp with the services that you provide, things that people neglect, and how preven... read more
Wow. That's true. Content marketing around those things will be very helpful (esp with the services that you provide, things that people neglect, and how preventative care would also be beneficial.. A tool like this where you are able to share content that has your banner in a sense also would be very helpful. https://www.getsharey.com/
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John Eustace

John Eustace , Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

It is easy to suggest generalities, however what has proven popular on social media has little bearing on fiscal reality and your practice’s commercial aspirations. You will find that there is a great deal of emphasis placed on technology and rather obvious communications platforms, and whilst they may eventually be considered relevant, it is what you say and to whom that must dictate the avenues you subsequently select.Your business requires some effective differentiators, possibly one or two may have already been identified. Look at what other Vets are doing and analyse what you can do that will eclipses them. Set out to establish a business that the others will need to compete with, rather than following any fad driven trends. There is little point in publishing cutesy photos or using your valuable time on a blog that will likely only ever be read by your immediate family!As far as getting to know more about your audience, that initially mandates that that your niche market entry point (and the audience that represents), must initially be aligned to your specific skill set and then identified.

Animal Emergency Service

Animal Emergency Service , The Animal Emergency Service is a specialised veterinary pra at Animal Emergency Service

Thank you John. This is really a great idea to analyze competitor and drive new ideas to create new audience.... read more
Thank you John. This is really a great idea to analyze competitor and drive new ideas to create new audience.
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