Daniel Landerson

How To Use Social Selling for an arts and crafts business?

Any ideas you'd like to share?

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3 Answers

John Eustace

John Eustace , Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

Social Selling has two quite different interpretations depending on who you are connected to, one can even be independent of any technology platforms. So best to define and scope your objective as Malissa suggests. Then when you have your arts and crafts business plan, you can consider whether or not one of the forms of Social Selling will be relevant to its achievement. Never decide on a vehicle before defining your destination.

Daniel Landerson

Daniel Landerson ,

Appreciate that reminder, John! I think I should step back a little now and really start outlining the customer avatars and goals before deciding which channel ... read more
Appreciate that reminder, John! I think I should step back a little now and really start outlining the customer avatars and goals before deciding which channel to pursue.
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Melissa Profeta

Melissa Profeta , Community Manager at SavvySME

Hi Daniel, I would suggest sitting down and planning your goals first. It's always a good practice to start with what you'd like to achieve on social media before actually executing any campaign you want to run.

Daniel Landerson

Daniel Landerson ,

Thanks Melissa!
Thanks Melissa!
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Lucy Cook

Lucy Cook , Solopreneur at Lucy Cook

I am curious about the type of product you have, social media can definitely fire up your business and generate more leads but allow me to give you a brief about the difference of Social Media Marketing and Social Selling, from here, decide which is more applicable for your brand:

Social Media Marketing - Marketing your brand without a face.

Social Selling - this is more of a personal approach on a prospect on social media, a real person representing your brand and has a face.

What kind of arts and crafts business is this? Is it yours or for your client?

Daniel Landerson

Daniel Landerson ,

Definitely not mine, and thank you for that outline! That made me think of my next steps..
Definitely not mine, and thank you for that outline! That made me think of my next steps..
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