Hi Daniel, I would suggest sitting down and planning your goals first. It's always a good practice to start with what you'd like to achieve on social media before actually executing any campaign you want to run.

Social Selling has two quite different interpretations depending on who you are connected to, one can even be independent of any technology platforms. So best to define and scope your objective as Malissa suggests. Then when you have your arts and crafts business plan, you can consider whether or not one of the forms of Social Selling will be relevant to its achievement. Never decide on a vehicle before defining your destination.

I am curious about the type of product you have, social media can definitely fire up your business and generate more leads but allow me to give you a brief about the difference of Social Media Marketing and Social Selling, from here, decide which is more applicable for your brand:

Social Media Marketing - Marketing your brand without a face.

Social Selling - this is more of a personal approach on a prospect on social media, a real person representing your brand and has a face.

What kind of arts and crafts business is this? Is it yours or for your client?