Has anyone had any success with telemarketing?
Especially in Australia and in particular for a cleaning or service company or similar?
Telemarketing is generally related to cold calling.... I don't know about you Tim but if you are anything like the people I speak to in business daily.... they are totally fed up with people cold calling trying to sell them something.
I personally feel this method of marketing would detrimental to my business and I would not advise my clients to choose this method.
I would however advise that businesses should use email marketing to capture leads and new prospects into their business via an auto responder. There are many ways to offer value to your prospective clients using this method and that's another story.
When a prospective client opts in to your free giveaway or newsletter you can also provide the option for them to leave their phone number. When they leave their number they are giving you the authority to call them.
Wouldn't you rather call people who are actually interested in what your business has to offer? Knowing that the response rate will be much higher than cold calling someone that has never heard of you.... I would always opt for the shoe in the door strategy and always find a positive response using this method.
Sandy is right, so you need someone who knows the way to create leads using the telephone.
I (and others I know) have had a lot of success with Ashleigh Hoult at 'The PromoDonna' - a small boutique telemarketing company focusing on providing a service for micro to small businesses who sell B2B (not B2C). She is based in Frankston 0419 590 752 and mention my name.
You may recognise her name as she is a part time actor in Neighbours as well.