Tim Greig
Tim Greig Owner at Green Galah Pty Ltd

Branding

What's the one word you could use to describe your brand?

Can you sum it up simply? What is the essence of your brand?

Top voted answer
Jenny Spring

Jenny Spring Managing Director at

Top 10% Selling Online

customer-centric

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Peter Montgomery

Peter Montgomery Founder / Host at

Top 10% Business Growth

per·sist·ent  

/pərˈsistənt/

Adjective

Continuing firmly or obstinately in a course of action in spite of difficulty or opposition.

Tim Greig

Tim Greig , Owner at Green Galah Pty Ltd

Nice
Roslyn Holden

Roslyn Holden , Colour Image Consultant. Trainer and educater at sheike me up

Revolutionary
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Steve Osborne

Steve Osborne director at

Top 10% Branding

Tim

Your question hits precisely upon one of my greatest marketing bugbears! It may be semantics (plants tongue firmly in cheek) but I question why anyone would want to be called a "brand"; and if so, why on earth would someone restrict themselves to just one word?

I posted an article on the subject here: /article/75-is-branding-necessary-can-branding-be-replaced-for-servicebased-businesses

in which I argue that the practice of "branding" should be disregarded. Unless you sell soap, cornflakes or petrol. I'd be delighted if you let me know what you think.

Tim Greig

Tim Greig , Owner at Green Galah Pty Ltd

Glad to get you fired up Steve! I enjoyed your article. What I was alluding to were the word or words that the customers or clients of a business using the 5-Step formula would use to describe the business. The common 'theme'. And, what us business owners have in our hearts to inspire ourselves and perhaps vicariously, our customers.
Steve Osborne

Steve Osborne , director at

Thanks for reading the article Tim. The owner of a business adhering to the 5-step formula would have to ask her customers for the word(s) they use to describe the business. As John astutely observes in the comments below, we (the owners) are not the ones buying the service.

Having said that, I "get" what you mean. Most answers will be either a strongly held corporate or personal value which acts as a guiding principle. I summarise mine thus:

Be bold. Be brave. Ban bullshit.
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Nicole Still

Nicole Still Founder at VIAJIYU

Tailor-made.

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Chris Le Roy

Chris Le Roy Founder at One-on-One Professoinal Business Training

Inspiring-Success

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John Belchamber

John Belchamber Owner & Senior Consultant at Invoke Results

Top 10% Team Management

I'd like to think it's 'outcomes'

But then I'd also suggest that the key question is "what's the one word your customers (or as importantly prospects) use to describe your brand?" 

One suspects we all love our own brands, but we don't buy from ourselves ;)

Sharon Latour

Sharon Latour , Queen Bee/CMO at

Buzzing!
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Peter O'Donnell

Peter O'Donnell Presenter, Coach, educator at Thriving Tribe

Possibilities !

Tim Greig

Tim Greig , Owner at Green Galah Pty Ltd

Ah, Always the coach. Thanks!
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Suzzelle Matillano

Suzzelle Matillano Travel Consultant at Travel Counsellors

Happiness.

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Hitesh Mohanlal

Hitesh Mohanlal Director at WOW! Advisors & Business Accountants

Top 10% Taxation

Different

 

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Julie Street

Julie Street Coach and Owner at

Helpful! :-)

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Marissa Brown

Marissa Brown Head of Brand + Customer at McCormicks

Open

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Paul Seidel

Paul Seidel Voice Over Artist / Director at

Reliable

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David Solomon

David Solomon Business Performance Strategist at

It's actually mu business name - Quiddity  :)

Noun

The inherent nature or essence of someone or something.
Synonyms

essence - substance - gist 

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Kirstin Crothers

Kirstin Crothers Executive Trader at Phoenix Trading Australia and New Zealand

Simple

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Edwina Gleeson

Edwina Gleeson Founder at Max Gabriel

Hopefully it's "Classic style".

Tim Greig

Tim Greig , Owner at Green Galah Pty Ltd

Not "Presence"?!
Edwina Gleeson

Edwina Gleeson , Founder at Max Gabriel

That too!
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David Price

David Price Director at

Top 20% Branding

Personal.

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Nik Cree

Nik Cree Positive Business Online at Positive Business Online

Profitable

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Nathan Moore

Nathan Moore Business Development Drone at Marketing Bee

Buzzzing :)

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Anne Miles

Anne Miles Managing Director at International Creative Services

My response must have been moderated off huh?

Peter Montgomery

Peter Montgomery , Founder / Host at

what was it Anne?
Tim Greig

Tim Greig , Owner at Green Galah Pty Ltd

Not by me Anne
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Liz edgecombe

Liz edgecombe owner at sheoak trading pty ltd

discovery

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Jennifer Lancaster

Jennifer Lancaster Marketing Manager at Power Of Words

Discovery (business quality). Helpful (personal quality).  

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John Eustace

John Eustace Principal / Communications and Media Strategist at

Courageous

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Narine Poghosyan

Narine Poghosyan Community Manager at SavvySME

Top 10% App Development

development (business)

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