What's the one word you could use to describe your brand?
Can you sum it up simply? What is the essence of your brand?
John Belchamber Owner & Senior Consultant at Invoke Results
I'd like to think it's 'outcomes'
But then I'd also suggest that the key question is "what's the one word your customers (or as importantly prospects) use to describe your brand?"
One suspects we all love our own brands, but we don't buy from ourselves ;)
Chris Le Roy Founder at One-on-One Professoinal Business Training
Marissa Brown Head of Brand + Customer at McCormicks
Nicole Still Founder at VIAJIYU
Hitesh Mohanlal Director at WOW! Advisors & Business Accountants
Suzzelle Matillano Travel Consultant at Travel Counsellors
Peter O'Donnell Presenter, Coach, educator at Thriving Tribe
Your question hits precisely upon one of my greatest marketing bugbears! It may be semantics (plants tongue firmly in cheek) but I question why anyone would want to be called a "brand"; and if so, why on earth would someone restrict themselves to just one word?
I posted an article on the subject here: /article/75-is-branding-necessary-can-branding-be-replaced-for-servicebased-businesses
in which I argue that the practice of "branding" should be disregarded. Unless you sell soap, cornflakes or petrol. I'd be delighted if you let me know what you think.
Continuing firmly or obstinately in a course of action in spite of difficulty or opposition.
Nathan Moore Business Development Drone at Marketing Bee
It's actually mu business name - Quiddity :)
The inherent nature or essence of someone or something.
essence - substance - gist
Nik Cree Positive Business Online at Positive Business Online
Edwina Gleeson Founder at Max Gabriel
Hopefully it's "Classic style".
Kirstin Crothers Executive Trader at Phoenix Trading Australia and New Zealand
Discovery (business quality). Helpful (personal quality).
Liz edgecombe owner at sheoak trading pty ltd
Anne Miles Managing Director at International Creative Services
My response must have been moderated off huh?