Gregory Ferrett
Gregory Ferrett Editor at Monday Motivational Moment

How do I market my new Android app using affiliate marketing?

I have a new app that was recently approved in the Google Play store. I developed the app with a colleague.

I would like to pay an affiliate fee to people who introduce the app and need some help in understanding how this can be done.

I can find plenty of affiliate programs for the web, but finding someone who will allow me to pay for an affiliate payment for BOTH the mobile and regular internet is a challenge.

Any ideas?

Greg Ferrett

Top voted answer
Scott Yang

Scott Yang, Founder at OzBargain.com.au

Top 20% Online Business

Short answer: No affiliate program for Google Play store.

I think the problem is Google Play Store does not have an affiliate program (unlike Apple's iTunes AppStore). It's not even on Google's own Affiliate Network. Surely you can contact various affiliate networks to seek help selling your apps, however without integration in the store it would be next to impossible doing the transaction tracking.

"Maybe" it would be available on Google Affiliate Network some day (soon I hope). I think it's quite visible how much the iTunes AppStore affiliates have done for the app ecosystem over there -- lots of websites out there dedicated to app reviews, app tracking, etc.

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Gregory Ferrett

Gregory Ferrett, Editor at Monday Motivational Moment

Top 10% Marketing

You can download at https://play.google.com/store Then simply type in SALES ANALYZER in the search facility - my colleague is Michael Tregonning (it is his IP) and was developed by the University of Ballarat Greg

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Gregory Ferrett

Gregory Ferrett, Editor at Monday Motivational Moment

Top 10% Marketing

Thanks Scott. Perhaps I will stop looking. It seems simple to sell products and software which are not apps and get access to great affiliate sites. I suspect this sort of tool for apps can't be far away (I hope)

Greg

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Hatty Bell

Hatty Bell, Community Manager at

Would be great to hear your thoughts @Beau Ushay @Anthony Khoury @Wendy Huang @Sandy Moore 

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Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

Top 10% Marketing

At the risk of sounding like the Prophet of Doom.. Releasing an app in isolation, without a clear path to monetisation or audience development is really, really tough.

You likely know this, but there are 5,000+ new apps hitting each app store every single day. You need to have a clear plan on who your app is for, where it adds value and a really, really compelling reason for users to give it some of the finite real estate on their phones. 

And that's only if they find it.

Affiliates are historically a good way to drive awareness but as @Scott Yang mentions above, it's not an option for Android.

So, just like every other business out there, you need to develop a strategy and employ some traditional marketing tactics to drive awareness (and nurture users to download). Affilliate marketing is but one tool in the marketer's toolbox.

If the app is up and running I would start by looking for individual partners who would be a good fit. Who currently sits in your ideal affiliate profile, that you think would be a good partner? Start with them and approach direct (but have organic marketing materials available/visible to help convert).

Doesn't matter if you can't monetise at this point (if that's a goal), as you need users first.

Also, where is it? I've followed your search instructions and can't find any trace of the app. Your customers will spend less than ~3 seconds searching and aren't as motivated as I am.. Make it as EASY as possible - share the direct link!!

If you'd like some ideas on how to get your app noticed, @Gregory Ferrett - drop me a line.

Hatty Bell

Hatty Bell, Community Manager at

Agree @Gregory Ferrett - would be great to hear where we can download your app from! Would love to check it out :)

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Peter Jones

Peter Jones, Founder at LinkSmart

Hi Greg,

 

I cannot answer your question but an intrigued that the first app is for android and not iPhone. I now believe that android is fast catching up on iPhone and my apps are mostly for android.I had a look on you website and could not see a download for the app, is it there yet? as I would like to have a look at it.

Regards
Peter


 

Gregory Ferrett

Gregory Ferrett, Editor at Monday Motivational Moment

Hi Peter You can download at https://play.google.com/store Then simply type in SALES ANALYZER in the search facility - my colleague is Michael Tregonning (it is his IP) and was developed by the University of Ballarat Greg

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