Should I incorporate my online business in the US or not?
I have an online business with traffic mostly in the States. We are busy redesigning and will soon launch an updated site, more offerings with an ecommerce presence. Most of the site's income will be derived from listings, content and advertising. We are also planning to launch in Australia this year.
My question is, with the new business pivot, am I best to now incorporate in the US, get a US bank account given most of my traffic (and customer base) is there? We have no physical address there and are keen to start selling products through the site, which is causing some teething issues with logistics and set-up.
The thing is if you have no physical location in the US it may make things a little more difficult for example you need to use mail forwarding and thing such as that to get around it.
A very good write up here on setting up in the USA: