Are Google Remarketing Ads paying off for your business?
Just about every web site and blog I am visiting a SavvySME Google Ad appears in various shapes and sizes. Could we have some insight into how well these ads are working to drive visits and gain sign ups. How did you find the keywords for your ads? Did you outsource the setup of your ads or did you go it alone? Are you pleased with how the ads are working?
I occasionally dabble into Google ads, but more months they are turned off than on.
Anyone else seeing these ads everywhere?
Hi Dave,I set up the ads on our google adwords account. We are paying about 1.37 a click but the point of the re-marketing ads are more about impressions and branding, e.g. "I see you everywhere" essentially makes you look larger then you are online. remarketing ads are slightly different to google ads in that they only come up once you have been onto our site. From the cookie that's installed in your computer we can then serve up "reminder" ads for the next 30 days. These are much more cost effective than the normal google ads and promotes brand recognition.We are paying around 0.1 cents per impression which is pretty cost effective, so for about $86 we are getting over 71k impressions. Would love to see if anyone has gotten any cheaper :)Because these ads are served up based on whether you are a visitor to our site there is no keywords, however you can choose at which page on your site that the user needs to visit in order to start seeing these ads.I'm assuming they are working quite well because we've gotten this comment quite a few times :)
I dont think its a more aggressive push by the Savvy marketing team but as a result of your browser cookies seeing you visited this site and thus advertising more.
Happy to be corrected