Paul Zisson
Paul Zisson, Founder & CFO at mobileCFO

Social media

How do you publish an article on social media?

I would be interested in the step by step process and tools available from writing the content, transcripting, copywriting to distribution through social media... I am very interested in how you make it look pretty and professional.

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4 Answers

Richard Carter

Richard Carter , CEO at Business Connection Resources

Paul, I believe the most effective way to publicise an article via social media, is to firstly publish it as a blog post. Or if you don't have an existing blog, place the article on a dedicated page of your website. (Don't have a website!! You're in luck I still have a solution for you below.) Either way you now have a dedicated web address for that article. Use the update facilities on your selected social media channels to provide an overview or extract from the article. And include the web address for the article within your update. Once the link has been inserted, the social media service may also discover an image within your article, which it is able to display as part of your update (which in turn greatly improves the likelihood of people responding to your update). Send out tweets with the article's web address as well. If you compose your update effectively, you have a reasonable chance of interested parties connecting through to the full article. A variation on the above is to use Google+ as a blogging platform. Unlike most other social media channels, Google+ supports reasonably sized articles within an individual update. Some formatting is available and each update has a dedicated web address. Whilst not as swish as a full blogging platform, Google+ may well be sufficient in some cases. Disclosure - It's my pet project this year to convince businesses to adopt Google+. I've written an article about why this is now so important and will post it on SavvySME (I'm not allowed to include a link to the existing article here). Hope the above is of assistance. But I'd also be interested to hear about other ideas that SavvySME members may have on this topic. Richard Carter P.S. Not sure about this, but you may even be able to use SavvySME in a similar way to Google+. P.P.S Sorry ran out of time to cover the copywriting side of the question,will try and add more tomorrow.

Richard Carter

Richard Carter , CEO at Business Connection Resources

Following on from my answer above, you can indeed use SavvySME as a de-facto blogging platform. Articles are allocated a web address, for instance, my Google+ a... read more
Following on from my answer above, you can indeed use SavvySME as a de-facto blogging platform. Articles are allocated a web address, for instance, my Google+ article is now at http://www.savvysme.com.au/article/392-8-crucial-things-to-consider-about-google. As with Google+, SavvySME doesn't have all the bells and whistles that a full blown blogging platform might have but you can still produce a good looking article. Would any other member like to provide some input on copywriting, so that we can provide a full response to Paul's question? P.S. Not sure what happened to the formatting with my original answer, it disappeared when I made a subsequent edit. Perhaps SavvySME could investigate.
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Peter Montgomery

G'day Paul and Richard.

Great meeting you both at the event last night at SavvySME HQ

Like Richard said SavvySME can be used to publish your articles and is a great place to start as it has built in features to share it automatically to your social networks.

RE: writing the content: One way I've used is to make bullet points of what you want to talk about then record yourself talking about each point in turn.

Next type out what you said word for word only editing the ums and aahs and when your sentences aren't quite complete. This way it reads like you talk and feels like someone speaking to you rather than formal. Much more likely to connect with the reader. Put your bullet points in bold in the article like sub headings so people who skim can still get the gist of your article.  

 

 

 

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Richard Carter

Richard Carter , CEO at Business Connection Resources

Paul,

I believe the most effective way to publicise an article via social media, is to firstly publish it as a blog post. Or if you don't have an existing blog, place the article on a dedicated page of your website. (Don't have a website!! You're in luck I still have a solution for you below.) Either way you now have a dedicated web address for that article.

Use the update facilities on your selected social media channels to provide an overview or extract from the article. And include the web address for the article within your update. Once the link has been inserted, the social media service may also discover an image within your article, which it is able to display as part of your update (which in turn greatly improves the likelihood of people responding to your update). Send out tweets with the article's web address as well.

If you compose your update effectively, you have a reasonable chance of interested parties connecting through to the full article.

A variation on the above is to use Google+ as a blogging platform. Unlike most other social media channels, Google+ supports reasonably sized articles within an individual update. Some formatting is available and each update has a dedicated web address. Whilst not as swish as a full blogging platform, Google+ may well be sufficient in some cases.

Disclosure - It's my pet project this year to convince businesses to adopt Google+. I've written an article about why this is now so important and will post it on SavvySME (I'm not allowed to include a link to the existing article here).

Hope the above is of assistance. But I'd also be interested to hear about other ideas that SavvySME members may have on this topic.

Richard Carter

P.S. Not sure about this, but you may even be able to use SavvySME in a similar way to Google+.

 

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Steve Gray

Steve Gray , Director at Gray Capital Investments

Write the article on your blog, copy the link, put it up on social media with a catchy lead in.

Measure your stats via google analytics to see what's making things tick.

I often post to both facebook and LinkedIn for my business articles from the blogs I am part of.

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