What do you want out of a product user review video?

What do you want out of a product user review video? I'm getting a Gorillapod for doing on-site interviews and checking out the user review vids to help figure out which one suits my needs... 

There are some REALLY dull ones and some excellent ones. One thing I DON'T want is 10 minutes of opening the bloody box!!! I thought this one was cool... What are you after when you watch them? 

Top voted answer
Peter Montgomery

Peter Montgomery, Founder / Host at

Don't know why but the video disappeared?

here's the link http://www.youtube.com/watch?v=Cgy9nnTP8ts

Steve Willats

Steve Willats, Results Easy at

It's not that complicated I think. Key benefits, how it conpares to the competition and a demonstation of the product. Much more than 5 minutes for most products is getting too long for me.

Wendy Huang

Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Top 10% Marketing

I like ones that are practical, that highlight how I can USE it too. Normally when I watch review videos I'm just trying to figure out if it suits my needs. So if you can quickly highlight pros and cons, and even better demonstrate the pros and cons that all I want :) In fact, depending on the product a few minutes is all you need.

I think products that are much more expensive to purchase tend to require more explanation. Also great reviewers also try and compare to a product you would already know about.

Glen Rothquel

Glen Rothquel, Get More Clients, Lead Generation and Conversion, Marketing at Leads 2 Profits

Highlighting the positive features as well as its negative aspects would be good. Anything longer than 3 minutes would be too long.

Chelsea Creamer

Chelsea Creamer, Manager at SavvySME

Top 10% Product Design

Surely the most important point is that long videos are boring. And what do you want?