What do you want out of a product user review video?
What do you want out of a product user review video? I'm getting a Gorillapod for doing on-site interviews and checking out the user review vids to help figure out which one suits my needs... There are some REALLY dull ones and some Excellent ones. One thing I DON'T want is 10 minutes of opening the bloody box!!! I thought this one was cool... What are you after when you watch them?
Don't know why but the video disappeared?
here's the link http://www.youtube.com/watch?v=Cgy9nnTP8ts
It's not that complicated I think. Key benefits, how it conpares to the competition and a demonstation of the product. Much more than 5 minutes for most products is getting too long for me.
I like ones that are practical, that highlight how I can USE it too. Normally when I watch review videos I'm just trying to figure out if it suits my needs. So if you can quickly highlight pros and cons, and even better demonstrate the pros and cons that all I want :) In fact, depending on the product a few minutes is all you need.
I think products that are much more expensive to purchase tend to require more explanation. Also great reviewers also try and compare to a product you would already know about.
Highlighting the positive features as well as its negative aspects would be good. Anything longer than 3 minutes would be too long.
Surely the most important point is that long videos are boring. And what do you want?