Gino Lancaster
Gino Lancaster Business Partner at Red Planet Design ~ Digital Marketing Company

Ever engaged a service provider from a cold calling telemarketer?

In these days of SEO, Social Media, Email Marketing etc I just wanted to spare a thought for the sales / business owner who prefers to engage a prospective client first with phone call..

So I just wanted to get a feeling for which Businesses have taken on a new service provider from a cold / marketing call in the last 12 months ?...and any feedback you have on this subject?

Top voted answer
Steve Osborne

Steve Osborne, director at

Top 10% Branding

Making a sale directly from a cold call is impossible, or if it happens, a complete fluke. it's like throwing a fishing line into the ocean and expecting a whale on the hook when you reel it in. No business owner in their right mind will commit to a substantial outlay for professional services of any kind based on a phone conversation with someone they've never met, or know nothing about.

However telemarketing, done well, is not a complete waste of time. In fact it can reap good results, if done with specific ends in mind. (Disclosure: we provide clients with ideas and scripts for small-scale telemarketing campaigns.)

For example, a recent self-managed campaign for an IT services provider resulted in a ratio of 4 x qualified leads per 20 calls, with a close rate of one-in-four. Each of those closed deals was worth over $5,000 to the client.

So, it depends on what you're trying to achieve with the resources available. The crucial elements are, in order of importance: the list; the offer; the script(s); the CRM; the Plan B. Unless you have all these ducks in a row, any cold-calling campaign is, in my view, destined for failure.

Happy to advise, if help is required.

Phil Joel

Phil Joel, Director at SavvySME

Hi Gino,

We haven't taken on any service providers from a cold call. I think most people do not want to be sold to which is why Social Media is a great way to make the initial connections and build relationships. Over time, these relationships will turn into actual business (whether directly or indirectly) but it does take time.