Can someone provide a quick overview of the concept of SEO?

I'm struggling to grasp the concept of SEO and how it affects my website (if i had one). Could someone please give me a broad and simple overview so I can understand the big picture and easy ways to improve it?

Top voted answer
James Norquay

James Norquay SEO Director at

Quick over view:

On site SEO:

Titles, URL, descriptions, Page content, UX structure, Internal Linking, technical SEO elements ect ect

Off Page SEO:

Backlinks to your website, off site social media shares.

Their are over 3,000 ranking elements from Google, so yeah these are very top level.

Also good information here for the basics -

Is SEO important for your business in simple: YES

Han Teng

Han Teng ,

Wow, thank you so much for the swift answer! :) am going through the link you posted. It's really useful and simple but gets gradually detailed which is even better. Will read more on SEO and hopefully post an article up soon too. thanks again!
James Norquay

James Norquay , SEO Director at

Well if you do not currently have a website my advice is to set up a wordpress blog with Yoast plugin and start working from that. You can learn the basics of that work out what niche you want to targe to waht business you are going to target and write related content on a weekly basis which is 100% unique.
Zac Johnson

Zac Johnson CEO at

While there are many different factors that go into SEO, two of the best ways to break it down is shown below:

ONSITE SEO - Site content, title tags, keywords etc...

OFFSITE SEO - Social media, backlinks, references...

To learn more about the basics of SEO and what's working today, I would also take a look at some of the top SEO forums, Quora threads and also Facebook Groups discussing this topic.