Can someone provide a quick overview of the concept of SEO?
I'm struggling to grasp the concept of SEO and how it affects my website (if i had one). Could someone please give me a broad and simple overview so I can understand the big picture and easy ways to improve it?
Quick over view:
On site SEO:
Titles, URL, descriptions, Page content, UX structure, Internal Linking, technical SEO elements ect ect
Off Page SEO:
Backlinks to your website, off site social media shares.
Their are over 3,000 ranking elements from Google, so yeah these are very top level.
Also good information here for the basics - http://moz.com/beginners-guide-to-seo
Is SEO important for your business in simple: YES
While there are many different factors that go into SEO, two of the best ways to break it down is shown below:
ONSITE SEO - Site content, title tags, keywords etc...
OFFSITE SEO - Social media, backlinks, references...
To learn more about the basics of SEO and what's working today, I would also take a look at some of the top SEO forums, Quora threads and also Facebook Groups discussing this topic.