Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Advertising

How do you engage bloggers to promote your business?

I believe strongly, in this day and age, that powerful blogs from dedicated bloggers are often a go-to source for our key decision makers, these people are often looking for technology solutions and seek product reviews written by trusted tech bloggers.  These bloggers can be more persuasive than a comparable traditional media ad campaign. Our target market get invested in the tech blogger’s story and feel like they know our brand; when the tech blogger recommends our product or brand, they trust our dedicated blogger. Partnering with our dedicated bloggers is a great way for us to raise brand awareness — and if done right, a blogging partnership can potentially generate a significant increment of sales to us. How do you engage with bloggers to promote your business?

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3 Answers

Jeffri Abdullah

Bloggers have to be owners - it has to connect personally. So no bloggers on the payroll please
Social Media consultant doing targetted posts on FB is better

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Leah Gibbs

Leah Gibbs Business Owner at Work At Home Mums

Take a look at http://www.socialcallout.com. this is exactly what you are looking for

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Albert Kelly

Albert Kelly Information Technology at Corporate Gifts Shop

I have found that fivver.com is a great resource for connecting with bloggers. You need to do some searching to find the really good ones, but it really is a great resource.

Also there is blogger link up at - http://www.bloggerlinkup.com/ - I have used this before and was really impressed.

Hope that helps.

John Belchamber

John Belchamber , Owner & Senior Consultant at Invoke Results

Thanks for this information, it's most udeful :)
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