Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group


How do you engage bloggers to promote your business?

I believe strongly, in this day and age, that powerful blogs from dedicated bloggers are often a go-to source for our key decision makers, these people are often looking for technology solutions and seek product reviews written by trusted tech bloggers.  These bloggers can be more persuasive than a comparable traditional media ad campaign. Our target market get invested in the tech blogger’s story and feel like they know our brand; when the tech blogger recommends our product or brand, they trust our dedicated blogger. Partnering with our dedicated bloggers is a great way for us to raise brand awareness — and if done right, a blogging partnership can potentially generate a significant increment of sales to us. How do you engage with bloggers to promote your business?


3 Answers

Jeffri Abdullah

Bloggers have to be owners - it has to connect personally. So no bloggers on the payroll please
Social Media consultant doing targetted posts on FB is better

Leah Gibbs

Leah Gibbs Business Owner at Work At Home Mums

Take a look at this is exactly what you are looking for

Albert Kelly

Albert Kelly Information Technology at Corporate Gifts Shop

I have found that is a great resource for connecting with bloggers. You need to do some searching to find the really good ones, but it really is a great resource.

Also there is blogger link up at - - I have used this before and was really impressed.

Hope that helps.

John Belchamber

John Belchamber , Owner & Senior Consultant at Invoke Results

Thanks for this information, it's most udeful :)