What is your experience using Twitter for business?
I'm interested to see if SavvySME members could share their experiences using Twitter for their business.
In which areas did Tweeting add value to the business eg business development, networking, credibility, promoting events etc?
I look forward to reading your experiences.
We use twitter right now for SavvySME and it's been great for us, in fact it's one of our top referrers to site content as far as referrers go.
It has helped us create relationships with people we wanted to meet as well as allowed us to get to know a few more. It does take some consistent effort though to realise the benefits, we spent a great deal of time "building" without much returns, but we can start to see the benefits snowballing after months of consistent effort.
I recently started a twitter account for my social network app a few months ago. It was slow at the start, but as you increase followers, your credibility will increase as people respect you more. Most of the followers that you receive will probably be sympathy followers who follow because you followed them, however a small percentage of my followers were actually interested in my product and these ones are especially important to network with as they will be the ones becoming advocates for you. I've been finding people by looking at similar businesses to me, e.g. Foursquare, Path, Twitter, so that has helped me a lot by finding like minded followers. I can't say much about promoting events or business development yet, but I find Twitter to be a great initial tool to find a wide range of people and sifting through them to find the loyal consumers.
I have different twitter accounts and have found them very useful for building new relationships and driving traffic to my websites. Indeed, I once got business just by sending a tweet which asked 'what would you like me to do for your business'.
I recommend you give it a try but don't expect the leads to flood in. Just as in face-to-face relationships, people need to get to know and trust you first.
I love Twitter and have had great results Gino job seeker sign ups and creating business opportunities
Hi Gino, I have no experience to share but its a great question. Neil.
John Belchamber, What kind of businesses do you use Twitter for?
I would always suggest at least having a Twitter account and posting from time to time. It doesn't bring huge traffic to your website first, but when you start interacting with your costumers/community members through Twitter, that's when it starts to grow, and at some point, you may even notice from the insights that it brings more traffic or engagement than other social platforms.
You can promote using Twitter. There are 3 types of advertising options – promoted tweets, promoted accounts and promoted trends. Promoted tweets, promoted accounts cost between $.50 – $4.00 per engagement, and promoted trends will cost you $200,000 per day.